{"id":67410,"date":"2019-08-12T11:53:11","date_gmt":"2019-08-12T15:53:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=67410"},"modified":"2019-08-12T11:53:11","modified_gmt":"2019-08-12T15:53:11","slug":"le-cannabis-au-volant-a-un-impact-nouvelle-campagne-de-la-saaq-avec-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-cannabis-au-volant-a-un-impact-nouvelle-campagne-de-la-saaq-avec-lg2\/","title":{"rendered":"Le cannabis au volant a un impact : Nouvelle campagne de la SAAQ avec lg2"},"content":{"rendered":"
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12 aou\u0302t 2019<\/span><\/p>\n

Profitant de la saison des festivals, la Socie\u0301te\u0301 de l\u2019assurance automobile du Que\u0301bec souhaite rappeler aux conducteurs que le cannabis produit des effets qui nuisent a\u0300 la conduite. L\u2019offensive imprime\u0301e, cre\u0301e\u0301e par lg2, vise particulie\u0300rement a\u0300 sensibiliser et a\u0300 faire re\u0301sonner son message aupre\u0300s des jeunes de 18 a\u0300 24 ans.<\/strong><\/span><\/p>\n

Nous voulions cre\u0301er une association instantane\u0301e entre le cannabis au volant et l\u2019impact d\u2019un accident sur la route \u00bb, explique Luc Du Sault, associe\u0301, vice-pre\u0301sident cre\u0301ation, chez lg2.<\/span><\/p><\/blockquote>\n

La campagne comprend de l\u2019affichage sauvage, nume\u0301rique et imprime\u0301, dans des restos-bars et des abribus en marge de certains festivals courus par le c\u0153ur de cible.<\/p>\n

La campagne est diffuse\u0301e jusqu\u2019en septembre prochain.<\/p>\n

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Cre\u0301dits<\/p>\n

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  • CLIENT\u00a0Socie\u0301te\u0301 de l\u2019assurance automobile du Que\u0301bec \u2013 Patrice Letendre, E\u0301ric Lambert<\/li>\n
  • VICE-PRE\u0301SIDENCE CRE\u0301ATION\u00a0Luc Du Sault<\/li>\n
  • DIRECTION ARTISTIQUE\u00a0Luc Du Sault, Vincent Bernard, Jean Lafrenie\u0300re<\/li>\n
  • CRE\u0301ATION\u00a0Jean Lafrenie\u0300re<\/li>\n
  • PLANIFICATION STRATE\u0301GIQUE\u00a0Christine Larouche, Alexandra Laverdie\u0300re<\/li>\n
  • SERVICE – CONSEIL\u00a0\u00a0Alexandra Laverdie\u0300re, Camille Savard<\/li>\n
  • ILLUSTRATION\u00a0Luc Du Sault, Vincent Bernard, Jean Lafrenie\u0300re<\/li>\n
  • PRODUCTION GRAPHIQUE\u00a0\u00a0Marie-Eve Roussy, Sylvain Gre\u0301goire<\/li>\n
  • ME\u0301DIAS\u00a0Touche\u0301!<\/li>\n<\/ul>\n<\/div>\n
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     <\/p>\n<\/div>\n<\/div>\n<\/div>\n

    <\/span><\/p>\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Profitant de la saison des festivals, la Socie\u0301te\u0301 de l\u2019assurance automobile du Que\u0301bec souhaite rappeler aux conducteurs que le cannabis produit des effets qui nuisent a\u0300 la conduite. L\u2019offensive imprime\u0301e, cre\u0301e\u0301e par lg2, vise particulie\u0300rement a\u0300 sensibiliser et a\u0300 faire re\u0301sonner son message aupre\u0300s des jeunes de 18 a\u0300 24 ans.<\/p>\n

    <\/span>
    <\/div>","protected":false},"author":1,"featured_media":67413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,299,227,272],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67410"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=67410"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67410\/revisions"}],"predecessor-version":[{"id":67414,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67410\/revisions\/67414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/67413"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=67410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=67410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=67410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}