{"id":67635,"date":"2019-08-21T15:25:52","date_gmt":"2019-08-21T19:25:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=67635"},"modified":"2019-08-21T15:25:52","modified_gmt":"2019-08-21T19:25:52","slug":"larrondissement-de-ville-marie-lance-une-campagne-de-sensibilisation-originale-contre-lherbe-a-poux","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/larrondissement-de-ville-marie-lance-une-campagne-de-sensibilisation-originale-contre-lherbe-a-poux\/","title":{"rendered":"L&rsquo;arrondissement de Ville-Marie lance une campagne de sensibilisation originale contre l\u2019herbe \u00e0 poux"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-67636\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Annonce_LaPresse-150x300.png\" alt=\"\" width=\"353\" height=\"706\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Annonce_LaPresse-150x300.png 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Annonce_LaPresse.png 300w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/p>\n<p class=\"p4\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">21 ao\u00fbt 2019<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 20px;\"><strong>Cet \u00e9t\u00e9, l\u2019arrondissement de Ville-Marie, en collaboration avec l\u2019Association pulmonaire du Qu\u00e9bec a lanc\u00e9 une campagne d\u2019un nouveau genre pour permettre aux r\u00e9sidents de reconna\u00eetre l\u2019herbe \u00e0 poux et les inciter \u00e0 l\u2019arracher sur leur terrain.<\/strong> <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">L\u2019herbe \u00e0 poux est une plante envahissante dont le pollen provoque des allergies saisonni\u00e8res. Il est important d\u2019apprendre \u00e0 l\u2019identifier afin de mieux la contr\u00f4ler en l\u2019arrachant. L\u2019objectif de la campagne est d\u2019informer et de mobiliser les r\u00e9sidents afin qu\u2019ils participent aux efforts pour limiter les \u00e9missions de pollen et leurs r\u00e9percussions sur la sant\u00e9.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Cette ann\u00e9e, une approche ludique et surprenante a \u00e9t\u00e9 sugg\u00e9r\u00e9e pour retenir l\u2019attention des r\u00e9sidents. Le designer graphique Olivier Bruel (DGA) a propos\u00e9 l\u2019id\u00e9e d\u2019un monstre nomm\u00e9 Herbapoux, sorte de y\u00e9ti v\u00e9g\u00e9tal \u00e0 la fois mena\u00e7ant et facile \u00e0 combattre.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-67638\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_phase2-169x300.png\" alt=\"\" width=\"303\" height=\"538\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_phase2-169x300.png 169w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_phase2-768x1365.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_phase2-576x1024.png 576w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_phase2.png 1080w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/p>\n<p class=\"p4\"><span class=\"s1\">Une s\u00e9rie d\u2019illustrations pr\u00e9sente la cr\u00e9ature seule ou face \u00e0 des citoyens, dans une mise en sc\u00e8ne d\u2019inspiration cin\u00e9matographique dont les deux chapitres co\u00efncident avec la pousse de l\u2019Ambrosia artemisiifolia\u00a0: \u00ab\u00a0LE RETOUR\u00a0\u00bb, en juillet; et \u00ab\u00a0LE DERNIER COMBAT\u00a0\u00bb, en ao\u00fbt.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Les visuels se d\u00e9clinent sous la forme de feuillets imprim\u00e9s, de marqueurs \u00e0 planter dans les pelouses, de banni\u00e8res Web mobiles, d\u2019annonces imprim\u00e9es et \u00e9lectroniques (plateformes de <i>La Presse<\/i>), ainsi que sur les panneaux num\u00e9riques Astral dans l\u2019arrondissement.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-67637\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Feuillet_imprimC\u0327-300x195.jpg\" alt=\"\" width=\"635\" height=\"413\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Feuillet_imprimC\u0327-300x195.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Feuillet_imprimC\u0327-768x499.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Feuillet_imprimC\u0327-1024x665.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Feuillet_imprimC\u0327.jpg 1662w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-67639\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_Ville-Marie-225x300.jpg\" alt=\"\" width=\"451\" height=\"601\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_Ville-Marie-225x300.jpg 225w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Panneau-Astral_Ville-Marie.jpg 720w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p class=\"p4\"><span class=\"s1\">Cette campagne est financ\u00e9e en partie par le Fonds vert, dans le cadre du Plan d\u2019action 2013-2020 sur les changements climatiques, qui soutient notamment la Strat\u00e9gie qu\u00e9b\u00e9coise de r\u00e9duction des pollens allerg\u00e8nes.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><b>Cr\u00e9dits\u00a0<\/b><\/span><\/p>\n<ul>\n<li class=\"p6\"><span class=\"s1\">Annonceur:\u00a0Arrondissement de Ville-Marie <\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Strat\u00e9gie et gestion de projet\u00a0: Maxime Duchesne<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Contenu\u00a0: Maxime Duchesne<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Direction artistique et design graphique\u00a0: Olivier Bruel<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Illustrations\u00a0: Olivier Bruel<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Photo\u00a0: Mireille Gravel<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_67635\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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