{"id":67678,"date":"2019-08-26T12:20:49","date_gmt":"2019-08-26T16:20:49","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=67678"},"modified":"2019-08-26T13:29:04","modified_gmt":"2019-08-26T17:29:04","slug":"la-maison-mere-de-cossette-passe-sous-pavillon-americain","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-maison-mere-de-cossette-passe-sous-pavillon-americain\/","title":{"rendered":"La maison-m\u00e8re de Cossette passe sous pavillon am\u00e9ricain"},"content":{"rendered":"<div id=\"attachment_67679\" style=\"width: 663px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-67679\" loading=\"lazy\" class=\"wp-image-67679\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Cossette-Toronto-300x200.jpeg\" alt=\"\" width=\"653\" height=\"435\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Cossette-Toronto-300x200.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Cossette-Toronto-272x182.jpeg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Cossette-Toronto.jpeg 507w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p id=\"caption-attachment-67679\" class=\"wp-caption-text\"><em><span style=\"font-size: 10px;\">Les bureaux de Cossette Toronto &#8211; Cr\u00e9dit : Cossette<\/span><\/em><\/p>\n<\/div>\n<p><span style=\"font-size: 12px; color: #999999;\">26 ao\u00fbt 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La firme am\u00e9ricaine Legacy Acquisition <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190823005052\/en\/Legacy-Acquisition-Corp.-Blue-Impact-Announce-Business\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">a annonc\u00e9 le 23 ao\u00fbt dernier<\/span><\/a> l&rsquo;acquisition de la soci\u00e9t\u00e9 chinoise Blue Focus, propri\u00e9taire de Vision 7, la maison-m\u00e8re notamment des agences <a href=\"https:\/\/isarta.com\/infos\/tag\/cossette\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Cossette<\/span><\/a> ou<a href=\"https:\/\/isarta.com\/infos\/tag\/k72\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"> K72<\/span><\/a> .<\/strong><\/span><\/p>\n<p>La Presse parle d&rsquo;une <a href=\"https:\/\/www.lapresse.ca\/affaires\/entreprises\/201908\/23\/01-5238518-cossette-change-de-proprietaire.php\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">transaction globale de 587 millions $ US<\/span><\/a>. La nouvelle entit\u00e9, renomm\u00e9e Blue Impact, sera dirig\u00e9e par Brett Marchand, le directeur g\u00e9n\u00e9ral actuel de Vision7. Son si\u00e8ge social sera bas\u00e9 \u00e0 Mountain View, en Californie.<\/p>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20190823005052\/en\/Legacy-Acquisition-Corp.-Blue-Impact-Announce-Business\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Selon le communiqu\u00e9<\/span><\/a>, Blue Impact compte d\u00e9sormais plus de 2 500 employ\u00e9s et sert plus de 3 000 clients \u00e0 travers l&rsquo;Am\u00e9rique du nord, l&rsquo;Europe ou en Asie. 63 % de ses revenus viennent de ses activit\u00e9s de marketing num\u00e9rique.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Cette fusion va cr\u00e9er un grand nombre d&rsquo;avantages. Le capital et la capacit\u00e9 \u00e0 lever de l&rsquo;argent de Legacy va permettre \u00e0 Blue Impact de se d\u00e9velopper g\u00e9ographiquement et via de futures acquisitions ou fusions,\u00a0\u00bb indique <a href=\"https:\/\/www.adweek.com\/agencies\/bluefocus-legacy-combine-blue-impact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Brett Marchand \u00e0 Adweek<\/span><\/a>.<\/span><\/p><\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_67678\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La firme am\u00e9ricaine Legacy Acquisition a annonc\u00e9 le 23 ao\u00fbt dernier l&rsquo;acquisition de la soci\u00e9t\u00e9 chinoise Blue Focus, propri\u00e9taire de Vision 7, la maison-m\u00e8re notamment des agences Cossette ou K72 .<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_67678\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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