{"id":67897,"date":"2019-09-03T13:17:50","date_gmt":"2019-09-03T17:17:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=67897"},"modified":"2019-09-03T13:21:16","modified_gmt":"2019-09-03T17:21:16","slug":"belairdirect-et-georges-st-pierre-sallient-pour-combattre-les-taux-dassurance-automobile","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/belairdirect-et-georges-st-pierre-sallient-pour-combattre-les-taux-dassurance-automobile\/","title":{"rendered":"belairdirect et Georges St-Pierre s\u2019allient pour combattre les taux d\u2019assurance automobile"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-67899 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/bel-air-direct-st-pierre-300x169.jpeg\" alt=\"\" width=\"641\" height=\"361\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/bel-air-direct-st-pierre-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/bel-air-direct-st-pierre-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/bel-air-direct-st-pierre-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/bel-air-direct-st-pierre.jpeg 1920w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">3\u00a0septembre\u00a02019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">La nouvelle <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">campagne publicitaire<\/span><\/a> de <a href=\"https:\/\/isarta.com\/infos\/tag\/belairdirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">belairdirect<\/span><\/a> met en vedette nul autre que l\u2019athl\u00e8te de renomm\u00e9e internationale Georges St-Pierre (GSP).\u00a0<\/span><span class=\"s1\">Cette campagne pr\u00e9sente autom\u00e9rite &#8211; la plate-forme exclusive de la soci\u00e9t\u00e9 d\u2019assurance, qui r\u00e9compense les clients pour leur comportement de conduite, comme le d\u00e9montrent de fa\u00e7on humoristique GSP et ses \u00ab\u2009entra\u00eeneurs\u2009\u00bb.<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne comprend des \u00e9l\u00e9ments t\u00e9l\u00e9vis\u00e9s, des vid\u00e9os en ligne, la radio, des \u00e9l\u00e9ments num\u00e9riques et sociaux et sera principalement diffus\u00e9e au Qu\u00e9bec, en Ontario et en Colombie-Britannique.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La publicit\u00e9 adopte une approche narrative cin\u00e9matographique empreinte d\u2019humour pour pr\u00e9senter autom\u00e9rite, un programme exclusif de l\u2019entreprise qui r\u00e9compense les clients pour leur conduite s\u00e9curitaire gr\u00e2ce \u00e0 des rabais personnalis\u00e9s sur leur assurance.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Avec l\u2019aide du champion d\u2019arts martiaux mixtes de renomm\u00e9e internationale Georges St-Pierre (GSP), la nouvelle campagne frappe un grand coup\u00a0en d\u00e9montrant qu\u2019il est possible de faire des \u00e9conomies avec son assurance auto.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/DngwkhSkCIs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Le personnage principal de la nouvelle campagne de belairdirect, Le Boxeur, est interpr\u00e9t\u00e9 par GSP. Les entra\u00eeneurs de GSP, gr\u00e2ce \u00e0 leurs m\u00e9thodes prudentes d\u2019entra\u00eenement, d\u00e9montrent les avantages de la conduite s\u00e9curitaire et la possibilit\u00e9 d\u2019\u00eatre r\u00e9compens\u00e9 avec un rabais personnalis\u00e9.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/GH78ci2v4Pk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Cette ann\u00e9e, notre publicit\u00e9 s\u2019est tourn\u00e9e vers une approche narrative cin\u00e9matographique qui traite de la d\u00e9ception universelle et \u00e9motionnelle de ne pas \u00eatre ma\u00eetre de la situation, un sentiment que les Canadiens sont nombreux \u00e0 \u00e9prouver face \u00e0 leurs primes d\u2019assurance, a expliqu\u00e9 Humberto Valencia, vice-pr\u00e9sident Marketing et Strat\u00e9gie num\u00e9rique pour belairdirect. Dans la campagne Le Boxeur, nous d\u00e9montrons que nous redonnons le contr\u00f4le \u00e0 nos clients, tout en ayant du plaisir.\u2009\u00bb<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Hk_1Nd-tdB4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Je suis tr\u00e8s fier de m\u2019associer \u00e0 la derni\u00e8re campagne de belairdirect, une entreprise canadienne solide qui a fait ses preuves, a d\u00e9clar\u00e9 Georges St-Pierre. Nous avons eu beaucoup de plaisir sur le plateau. Camper le r\u00f4le s\u2019est fait naturellement\u00a0: je me suis mis dans le m\u00eame \u00e9tat d\u2019esprit qu\u2019avant un combat.\u00a0 Je crois que c\u2019est une fa\u00e7on amusante de montrer aux Canadiens que la bonne conduite peut \u00eatre r\u00e9compens\u00e9e!\u2009\u00bb<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">C\u2019\u00e9tait logique d\u2019avoir un athl\u00e8te canadien de renomm\u00e9e mondiale pour d\u00e9montrer que c\u2019est facile d\u2019\u00e9conomiser et que l\u2019assurance n\u2019a pas besoin d\u2019\u00eatre compliqu\u00e9e, a poursuivi Humberto\u00a0Valencia. GSP rend notre r\u00e9cit encore plus authentique et, bien s\u00fbr, notre chevalier anim\u00e9 est de la partie pour encourager et divertir.\u2009\u00bb<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/43wMsgQ3QCA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Le deuxi\u00e8me r\u00f4le de la campagne Le Boxeur est tenu par autom\u00e9rite, l\u2019outil t\u00e9l\u00e9matique de belairdirect qui allie une technologie d\u2019avant-garde, des algorithmes reposant sur un apprentissage machine et une exp\u00e9rience client r\u00e9invent\u00e9e pour offrir un produit de qualit\u00e9 sup\u00e9rieure.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Int\u00e9gr\u00e9 \u00e0 l\u2019application mobile de belairdirect, cet outil mesure le comportement du conducteur au volant et calcule son pointage de s\u00e9curit\u00e9. Et tout cela peut se traduire en \u00e9conomies\u00a0: avec autom\u00e9rite, trois clients sur quatre profiteront d\u2019un rabais.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/lec7xKFUjRY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Cette campagne 360 se d\u00e9clinera en messages t\u00e9l\u00e9 et radio, en vid\u00e9os en ligne, et sur les plateformes num\u00e9riques et dans les m\u00e9dias sociaux. Elle sera d\u00e9ploy\u00e9e principalement au Qu\u00e9bec, en Ontario et en Colombie-Britannique d\u00e8s le d\u00e9but du mois de septembre.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>Cr\u00e9dits\u00a0:<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><b>Annonceur\u00a0:<\/b> <b>belairdirect <\/b>\u2013 Humberto Valencia, Marie-Claude Filion<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Agence\u00a0:<\/b> Sid Lee Toronto<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><b>Maison de production\u00a0<\/b>:\u00a0OPC<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><b>R\u00e9alisation\u00a0<\/b>: Spencer Riviera\u00a0<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><b>Post-production\u00a0<\/b>:\u00a0Alter Ego \/ Fort York\u00a0vfx<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><b>Son\u00a0<\/b>:\u00a0Vapor RMW<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><b>M\u00e9dias\u00a0<\/b>: PHD Montr\u00e9al<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_67897\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/belairdirect-et-georges-st-pierre-sallient-pour-combattre-les-taux-dassurance-automobile\/\"  data-item_title=\"belairdirect et Georges St-Pierre s\u2019allient pour combattre les taux d\u2019assurance automobile\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/bel-air-direct-st-pierre-1024x576.jpeg\"  data-item_date=\"2019-09-03T13:17:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle campagne publicitaire de belairdirect met en vedette nul autre que l\u2019athl\u00e8te de renomm\u00e9e internationale Georges St-Pierre (GSP).\u00a0Cette campagne pr\u00e9sente autom\u00e9rite &#8211; la plate-forme exclusive de la soci\u00e9t\u00e9 d\u2019assurance, qui r\u00e9compense les clients pour leur comportement de conduite, comme le d\u00e9montrent de fa\u00e7on humoristique GSP et ses \u00ab\u2009entra\u00eeneurs\u2009\u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_67897\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/belairdirect-et-georges-st-pierre-sallient-pour-combattre-les-taux-dassurance-automobile\/\"  data-item_title=\"belairdirect et Georges St-Pierre s\u2019allient pour combattre les taux d\u2019assurance automobile\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/bel-air-direct-st-pierre-1024x576.jpeg\"  data-item_date=\"2019-09-03T13:17:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":67899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[737,229,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67897"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=67897"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67897\/revisions"}],"predecessor-version":[{"id":67902,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67897\/revisions\/67902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/67899"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=67897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=67897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=67897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}