{"id":67961,"date":"2019-09-05T09:41:29","date_gmt":"2019-09-05T13:41:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=67961"},"modified":"2019-09-05T10:05:26","modified_gmt":"2019-09-05T14:05:26","slug":"walkiri-marketing-signe-le-nouveau-programme-de-referencement-pour-parkland","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/walkiri-marketing-signe-le-nouveau-programme-de-referencement-pour-parkland\/","title":{"rendered":"Walkiri Marketing signe le nouveau programme de re\u0301fe\u0301rencement pour Parkland"},"content":{"rendered":"
\n
\n
\n

\"\"<\/p>\n

5 septembre 2019<\/span><\/p>\n

Dans un contexte de plein emploi, un programme de re\u0301fe\u0301rencement de\u0301ja\u0300 existant dans certaines divisions de Parkland a e\u0301te\u0301 lance\u0301 pour les employe\u0301s du Que\u0301bec (Montre\u0301al) de Parkland.<\/strong><\/span><\/p>\n

Walkiri Marketing a e\u0301te\u0301 mandate\u0301 par Parkland a\u0300 l\u2019ide\u0301ation et la cre\u0301ation d\u2019un concept afin de faire connai\u0302tre le programme de re\u0301fe\u0301rencement et d\u2019inciter ainsi les employe\u0301s a\u0300 devenir des ambassadeurs.<\/p>\n

L\u2019agence a eu l\u2019ide\u0301e de conscientiser les employe\u0301s au fait de parcourir leur entourage pour aider l\u2019e\u0301quipe d\u2019acquisition de talent de Parkland a\u0300 recevoir des candidatures et ultimement a\u0300 les recruter.<\/p>\n

\"\"<\/p>\n

Ainsi avec un cre\u0301atif ludique qui rappelle les \u00ab ou\u0300 est Charlie \u00bb, on de\u0301montre que la personne re\u0301fe\u0301rence\u0301e peut provenir d\u2019un cercle tre\u0300s large de connaissances. Aussi, la campagne se veut mobilisatrice puisque les accroches de\u0301montrent qu\u2019ide\u0301alement les candidats recherche\u0301s ont les me\u0302mes qualite\u0301s que les employe\u0301s de l\u2019entreprise.<\/p>\n

Cette campagne est de\u0301cline\u0301e sur diffe\u0301rents points de contact internes : Affiches, intranet, infolettre, etc.<\/p>\n

\"\"<\/p>\n

Cre\u0301dits<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n

\n
\n
    \n
  • Client : Parkland \u2013 E\u0301milie Bibeau<\/li>\n
  • Agence : Walkiri Marketing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
    <\/span><\/p>\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Dans un contexte de plein emploi, un programme de re\u0301fe\u0301rencement de\u0301ja\u0300 existant dans certaines divisions de Parkland a e\u0301te\u0301 lance\u0301 pour les employe\u0301s du Que\u0301bec (Montre\u0301al) de Parkland.<\/p>\n

    <\/span>
    <\/div>","protected":false},"author":1,"featured_media":67962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,727],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67961"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=67961"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67961\/revisions"}],"predecessor-version":[{"id":67965,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67961\/revisions\/67965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/67962"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=67961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=67961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=67961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}