{"id":6798,"date":"2014-08-04T21:58:51","date_gmt":"2014-08-05T01:58:51","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6798"},"modified":"2014-08-20T21:10:01","modified_gmt":"2014-08-21T01:10:01","slug":"9-consommateurs-sur-10-preferent-encore-acheter-en-magasin","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/9-consommateurs-sur-10-preferent-encore-acheter-en-magasin\/","title":{"rendered":"9 consommateurs sur 10 pr\u00e9f\u00e8rent encore acheter en magasin"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/shopping-achat-magasin.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-6812\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/shopping-achat-magasin-300x240.jpg\" alt=\"shopping-achat-magasin\" width=\"171\" height=\"136\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/shopping-achat-magasin-300x240.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/shopping-achat-magasin.jpg 444w\" sizes=\"(max-width: 171px) 100vw, 171px\" \/><\/a>Neuf consommateurs sur dix pr\u00e9f\u00e8rent l\u2019achat en magasin plut\u00f4t qu&rsquo;en ligne. C\u2019est du moins la conclusion de l&rsquo;\u00e9tude men\u00e9e par la firme A.T. Kearney<\/span><\/strong>, <span style=\"color: #3366ff;\"><strong><a href=\"http:\/\/www.atkearney.com\/consumer-products-retail\/on-solid-ground\"><span class=\"s2\" style=\"color: #3366ff;\">Omnichannel Shopping Preferences Study<\/span><\/a><\/strong><\/span>.<\/p>\n<p style=\"text-align: justify;\">Ces r\u00e9sultats peuvent surprendre \u00e0 premi\u00e8re vue. Toutefois, et en y r\u00e9fl\u00e9chissant\u00a0bien, on constate que la popularit\u00e9 croissante du commerce en ligne ne signifie pas pour autant que les gens pr\u00e9f\u00e8rent acheter le m\u00eame produit &#8211; au m\u00eame prix &#8211; sur le Web. Les frais et d\u00e9lais de livraison &#8211; ainsi que les probl\u00e8mes li\u00e9s au retour des marchandises &#8211; font partie des irritants.<\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Internet donne acc\u00e8s \u00e0 des produits en formats num\u00e9riques, \u00e0 certains biens impossibles \u00e0 se procurer dans un rayon g\u00e9ographique rapidement accessible\u00a0ainsi qu\u2019\u00e0 des produits vendus \u00e0 meilleur prix\u00a0qu\u2019en magasin. Pour la majorit\u00e9 des biens tangibles, l\u2019exp\u00e9rience d\u2019achat qu\u2019offre un magasin de type \u00abbrique et mortier\u00bb reste n\u00e9anmoins difficile \u00e0 battre.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Selon les r\u00e9sultats de l\u2019\u00e9tude, la recherche d\u2019informations est la seule \u00e9tape que les r\u00e9pondants pr\u00e9f\u00e8rent effectuer en ligne plut\u00f4t qu\u2019en magasin. Pour toutes les autres \u00e9tapes, de l&rsquo;essai jusqu&rsquo;au service apr\u00e8s-vente, ces derniers pr\u00e9f\u00e8rent acheter en magasin.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Les gens adorent magasiner. Les centres commerciaux ne sont plus seulement des lieux d\u2019achat, mais quasiment des <span style=\"color: #3366ff;\"><strong><a href=\"http:\/\/isarta.com\/infos\/?p=5292\"><span class=\"s2\" style=\"color: #3366ff;\">milieux de vie<\/span><\/a><\/strong><\/span>. Pour les d\u00e9taillants, cette \u00e9tude envoie le message que tant et aussi longtemps que leur boutique offrira une exp\u00e9rience d&rsquo;achat in\u00e9galable par\u00a0le commerce en ligne, les gens continueront de passer leurs portes.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6798\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/9-consommateurs-sur-10-preferent-encore-acheter-en-magasin\/\"  data-item_title=\"9 consommateurs sur 10 pr\u00e9f\u00e8rent encore acheter en magasin\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/shopping-achat-magasin.jpg\"  data-item_date=\"2014-08-04T21:58:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Neuf consommateurs sur dix pr\u00e9f\u00e8rent l\u2019achat en magasin plut\u00f4t qu&rsquo;en ligne. C\u2019est du moins la conclusion de l&rsquo;\u00e9tude men\u00e9e par la firme A.T. Kearney, Omnichannel Shopping Preferences Study. Ces r\u00e9sultats peuvent surprendre \u00e0 premi\u00e8re vue. Toutefois, et en y r\u00e9fl\u00e9chissant\u00a0bien, on constate que la popularit\u00e9 croissante du commerce en ligne ne signifie pas pour autant [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6798\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/9-consommateurs-sur-10-preferent-encore-acheter-en-magasin\/\"  data-item_title=\"9 consommateurs sur 10 pr\u00e9f\u00e8rent encore acheter en magasin\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/shopping-achat-magasin.jpg\"  data-item_date=\"2014-08-04T21:58:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":6812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6798"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=6798"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6798\/revisions"}],"predecessor-version":[{"id":6813,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6798\/revisions\/6813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/6812"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=6798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=6798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=6798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}