{"id":68065,"date":"2019-09-10T08:59:44","date_gmt":"2019-09-10T12:59:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68065"},"modified":"2019-09-10T09:25:15","modified_gmt":"2019-09-10T13:25:15","slug":"loto-quebec-et-sid-lee-nous-apprennent-a-voir-la-belle-vie-meme-dans-les-moment-dirritation","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/loto-quebec-et-sid-lee-nous-apprennent-a-voir-la-belle-vie-meme-dans-les-moment-dirritation\/","title":{"rendered":"Loto-Qu\u00e9bec et Sid Lee nous apprennent \u00e0 voir la belle vie&#8230; m\u00eame dans les moment d&rsquo;irritation"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-68066 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/sid-lee-campagne-loto-quebec-300x152.png\" alt=\"\" width=\"600\" height=\"304\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/sid-lee-campagne-loto-quebec-300x152.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/sid-lee-campagne-loto-quebec.png 754w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">10 septembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Loto-Que\u0301bec et Sid Lee lancent une nouvelle campagne pour Lotto Max: \u00ab La belle vie \u00bb. Cette fois, il n&rsquo;est pas tant question de cha\u0302teaux, de majordome ou d\u2019i\u0302le prive\u0301e dans des de\u0301cors de re\u0302ves pour publiciser sa loterie qui offre les plus gros lots.<\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La marque nous invite plut\u00f4t \u00e0 remettre en perspective les difficult\u00e9s qui pourraient parfois nous faire r\u00e9agir trop mal, trop vite. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/dwmKID6Z5Xc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Me\u0302me si on parle de dizaines de millions de dollars, nous voulions nous e\u0301loigner du mate\u0301rialisme pour nous concentrer sur des valeurs plus humaines \u00bb, explique Quentin Fachon, concepteur-re\u0301dacteur chez Sid Lee. \u00ab En mettant en sce\u0300ne des situations un peu contraignantes de la vie, nous voulions de\u0301montrer qu\u2019il est parfois plus positif de prendre une grande respiration, de relativiser sur sa propre chance, que de se laisser conque\u0301rir par l\u2019impatience ou l\u2019intole\u0301rance. Ce qui est doublement vrai pour quelqu\u2019un qui vient de gagner des millions. \u00bb<\/span><\/p><\/blockquote>\n<p>Lance\u0301e cet automne, la nouvelle campagne s&rsquo;articule en 4 messages, en anglais et en franc\u0327ais.<\/p>\n<\/div>\n<div class=\"column\">\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Fyk49xDxFl4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/3Lofww7Rl7A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Os4_khTPz5w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">campagnes de l&rsquo;industrie ici<\/span><\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Client: Loto-Que\u0301bec \u2013 Marie-Claudel Lalonde, Janie The\u0301riault, Martine Adam<\/li>\n<li>Agence: Sid Lee<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif : Alex Bernier<\/li>\n<li>E\u0301quipe de cre\u0301ation : Quentin Fachon, Francis Le\u0301vesque, Mathieu Bouillon, Miriam Rondeau et\u00a0Alexis Cadieux<\/li>\n<li>E\u0301quipe service-conseil : France Wong, Marie-Julie Cossette, Elizabeth Grenier, Jenny Pham<\/li>\n<li>Production d\u2019agence: Sid Lee Studio &#8211; Julie Beaudoin, Ste\u0301phanie Gagne\u0301, Marie-Christine Toupin<\/li>\n<li>Re\u0301alisation : Alexandre Franchi<\/li>\n<li>Maison de production : Les Enfants<\/li>\n<li>Post-production : MELS<\/li>\n<li>Son : La Majeure<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68065\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/loto-quebec-et-sid-lee-nous-apprennent-a-voir-la-belle-vie-meme-dans-les-moment-dirritation\/\"  data-item_title=\"Loto-Qu\u00e9bec et Sid Lee nous apprennent \u00e0 voir la belle vie... m\u00eame dans les moment d&#039;irritation\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/sid-lee-campagne-loto-quebec.png\"  data-item_date=\"2019-09-10T08:59:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Loto-Que\u0301bec et Sid Lee lancent une nouvelle campagne pour Lotto Max: \u00ab La belle vie \u00bb. Cette fois, il n&rsquo;est pas tant question de cha\u0302teaux, de majordome ou d\u2019i\u0302le prive\u0301e dans des de\u0301cors de re\u0302ves pour publiciser sa loterie qui offre les plus gros lots.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68065\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/loto-quebec-et-sid-lee-nous-apprennent-a-voir-la-belle-vie-meme-dans-les-moment-dirritation\/\"  data-item_title=\"Loto-Qu\u00e9bec et Sid Lee nous apprennent \u00e0 voir la belle vie... m\u00eame dans les moment d&#039;irritation\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/sid-lee-campagne-loto-quebec.png\"  data-item_date=\"2019-09-10T08:59:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":68066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,361,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68065"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68065"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68065\/revisions"}],"predecessor-version":[{"id":68072,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68065\/revisions\/68072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68066"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}