{"id":68071,"date":"2019-09-12T12:50:32","date_gmt":"2019-09-12T16:50:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68071"},"modified":"2019-09-12T13:34:58","modified_gmt":"2019-09-12T17:34:58","slug":"quel-est-limpact-de-la-disparition-des-likes-sur-instagram","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quel-est-limpact-de-la-disparition-des-likes-sur-instagram\/","title":{"rendered":"Quel est l&rsquo;impact de la disparition des likes sur Instagram ?"},"content":{"rendered":"<div id=\"attachment_68075\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-68075\" loading=\"lazy\" class=\"wp-image-68075\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-marketing-300x200.jpg\" alt=\"\" width=\"630\" height=\"420\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-marketing-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-marketing-768x513.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-marketing-1024x684.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-marketing-272x182.jpg 272w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p id=\"caption-attachment-68075\" class=\"wp-caption-text\"><span style=\"font-size: 10px;\">Photo : <a href=\"https:\/\/unsplash.com\/photos\/imiXX93U8Po\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Unsplash<\/span><\/a><\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 12px; color: #999999;\">10 septembre 2019<\/span><\/p>\n<p><strong>Qu&rsquo;est-ce que la vie sur Instagram&#8230; sans les fameux \u00ab\u00a0J&rsquo;aime\u00a0\u00bb ? La firme canadienne #Paid s&rsquo;est int\u00e9ress\u00e9e \u00e0 cette question en la posant \u00e0 pr\u00e8s de 200 influenceurs. Verdict.<\/strong><\/p>\n<p>Le 30 avril dernier, Instagram testait au Canada une version de son application sans le compteur de \u00ab\u00a0J&rsquo;aime\u00a0\u00bb sous ses publications. En juillet dernier, l&rsquo;exp\u00e9rimentation s&rsquo;est m\u00eame \u00e9tendue en Irlande, en Australie, en Nouvelle-Z\u00e9lande, en Italie, au Br\u00e9sil et au Japon.<\/p>\n<p>Facebook, sa maison m\u00e8re, <a href=\"https:\/\/isarta.com\/infos\/fil-de-presse-vers-la-fin-des-likes-sur-facebook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">vient d&rsquo;ailleurs aussi d&rsquo;annoncer r\u00e9fl\u00e9chir \u00e0 cette possibilit\u00e9<\/span><\/a>. L&rsquo;objectif annonc\u00e9 d&rsquo;une telle mesure ? Favoriser les publications des utilisateurs. En effet, certains s&rsquo;autocensureraient, de peur de ne pas recevoir suffisamment de \u00ab\u00a0J&rsquo;aime\u00a0\u00bb.<\/p>\n<p>Autrement dit, Facebook souhaite favoriser <a href=\"https:\/\/isarta.com\/infos\/le-taux-dengagement-diminue-sur-instagram-pour-les-marques-et-les-inflenceurs-faut-il-sinquieter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">l&rsquo;engagement d&rsquo;un plus nombre d&rsquo;utilisateurs<\/span><\/a> en faisant en sorte que ces derniers se sentent plus \u00e0 l&rsquo;aise et ressentent <a href=\"https:\/\/isarta.com\/infos\/vives-reactions-des-marketeurs-face-au-reportage-de-la-presse-sur-les-faux-influenceurs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">moins de pression<\/span><\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We\u2019re currently running a test that hides the total number of likes and video views for some people in the following countries:<\/p>\n<p>\u2705 Australia<br \/>\n\u2705 Brazil<br \/>\n\u2705 Canada<br \/>\n\u2705 Ireland<br \/>\n\u2705 Italy<br \/>\n\u2705 Japan<br \/>\n\u2705 New Zealand <a href=\"https:\/\/t.co\/2OdzpIUBka\">pic.twitter.com\/2OdzpIUBka<\/a><\/p>\n<p>\u2014 Instagram (@instagram) <a href=\"https:\/\/twitter.com\/instagram\/status\/1151605657642029056?ref_src=twsrc%5Etfw\">July 17, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>La firme de Menlo Park ne communique pas les r\u00e9sultats de ces premi\u00e8res exp\u00e9rimentations. C&rsquo;est pourquoi la firme torontoise #Paid <a href=\"https:\/\/hashtagpaid.com\/instagram-hidden-likes-research-report\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">a men\u00e9 une \u00e9tude aupr\u00e8s de 193 influenceurs<\/span><\/a> de son portefeuille (46 000 abonn\u00e9s en moyenne) durant l&rsquo;\u00e9t\u00e9.<\/p>\n<p>Si l&rsquo;\u00e9chantillon est loin d&rsquo;\u00eatre repr\u00e9sentatif et semble plut\u00f4t faible, cela permet n\u00e9anmoins de dresser un premier aper\u00e7u concret des effets de cette mesure. La moiti\u00e9 des sond\u00e9s voyaient encore le compteur de \u00ab\u00a0J&rsquo;aime\u00a0\u00bb et l&rsquo;autre, non. Alors ?<\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">Une baisse notable de l&rsquo;engagement<\/span><\/strong><\/span><\/h2>\n<p class=\"p1\">Premier enseignement : l\u2019engagement est durement touch\u00e9.<\/p>\n<p class=\"p1\">Ainsi, la moiti\u00e9 des cr\u00e9ateurs de contenu ont vu le nombre de \u00ab\u00a0J\u2019aime\u00a0\u00bb sur leurs publications diminuer (dont un cinqui\u00e8me de mani\u00e8re drastique). La raison est simple \u00e0 comprendre : sans visibilit\u00e9 publique, les \u00ab\u00a0J\u2019aime\u00a0\u00bb n\u2019ont plus beaucoup d\u2019int\u00e9r\u00eat en soi.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-68076 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Evolution-nombre-like-jaime-influenceur-300x184.png\" alt=\"\" width=\"647\" height=\"397\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Evolution-nombre-like-jaime-influenceur-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Evolution-nombre-like-jaime-influenceur.png 585w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p class=\"p1\">Autre cons\u00e9quence indirecte : un tiers des influenceurs constatent une diminution des commentaires laiss\u00e9s. Comme si ces derniers \u00e9taient li\u00e9s avec les \u00ab\u00a0J\u2019aime\u00a0\u00bb.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\" wp-image-68077 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-instagram-300x185.png\" alt=\"\" width=\"594\" height=\"366\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-instagram-300x185.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-instagram.png 591w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p class=\"p1\">Par ailleurs, la croissance du nombre d\u2019abonn\u00e9s a ralenti pour pr\u00e8s de 50 % des cr\u00e9ateurs sur Instagram depuis que les \u00ab\u00a0J\u2019aime\u00a0\u00bb ont \u00e9t\u00e9 cach\u00e9s. Une cons\u00e9quence logique : avec un plus faible engagement, les publications sont moins visibles aupr\u00e8s d\u2019une large audience et donc ont moins de chance d\u2019attirer de nouveaux abonn\u00e9es.<\/p>\n<h2 class=\"p1\"><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">L\u2019impact sur la sant\u00e9 mentale<\/span><\/strong><\/span><\/h2>\n<p class=\"p1\">Alors que l\u2019on pourrait croire que l\u2019exp\u00e9rimentation rendrait les cr\u00e9ateurs de contenu plus libre pour \u00eatre cr\u00e9atif\u2026 c\u2019est plut\u00f4t l\u2019inverse qui se produit, \u00e0 en croire l\u2019\u00e9tude. 28 % des personnes aux Likes cach\u00e9s sont fortement en d\u00e9saccord avec cette id\u00e9e.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\" wp-image-68078 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-jaime-influence-300x197.png\" alt=\"\" width=\"634\" height=\"416\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-jaime-influence-300x197.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-jaime-influence.png 590w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<p class=\"p1\">Cette mesure n\u2019a visiblement pas rendu les influenceurs plus heureux non plus.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\" wp-image-68079 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/heureux-infuence-instagram-300x202.png\" alt=\"\" width=\"555\" height=\"374\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/heureux-infuence-instagram-300x202.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/heureux-infuence-instagram-272x182.png 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/heureux-infuence-instagram.png 591w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p class=\"p1\">Sur la question des b\u00e9n\u00e9fices, 60 % de l\u2019\u00e9chantillon avait des choses positives \u00e0 dire et, pour 37 % d\u2019entre eux, ils disent ressentir moins de pression et 31 % parlent de sant\u00e9 mentale. Ce qui correspond indirectement aux effets voulus par Instagram dans cette exp\u00e9rimentation.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\" wp-image-68080 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-Jaime-300x178.png\" alt=\"\" width=\"602\" height=\"357\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-Jaime-300x178.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-Jaime-768x456.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-Jaime.png 899w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p class=\"p1\">62 % ont aussi r\u00e9agi \u00e0 la question sur les effets n\u00e9gatifs. Et comme nous l\u2019avons mentionn\u00e9 plus t\u00f4t, une grande partie ont \u00e9voqu\u00e9 la baisse de l\u2019engagement<\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\" wp-image-68081 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-jaime-2-300x181.png\" alt=\"\" width=\"676\" height=\"408\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-jaime-2-300x181.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-jaime-2-768x465.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/instagram-influence-jaime-2.png 868w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p class=\"p1\">Au final, nous pouvons dire que les influenceurs interrog\u00e9s par #Paid sont partag\u00e9s. Parmi ceux qui sont directement concern\u00e9s par la mesure, on retrouve les plus haut pourcentages de personnes qui la d\u00e9testent (19 %)\u2026 que de gens qui l\u2019aiment (23 %).<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-68082 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Instagram-influence-jaime-3-300x190.png\" alt=\"\" width=\"632\" height=\"400\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Instagram-influence-jaime-3-300x190.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Instagram-influence-jaime-3.png 576w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/p>\n<p class=\"p1\">Cela ne laisse donc personne indiff\u00e9rent\u2026 ce qui est en soi une bonne nouvelle pour Instagram. L\u2019inverse aurait \u00e9t\u00e9 plus inqui\u00e9tant.<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez l&rsquo;ensemble de nos articles sur le <a href=\"https:\/\/isarta.com\/infos\/tag\/marketing-dinfluence\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">marketing d&rsquo;influence dans cette rubrique d\u00e9di\u00e9e<\/span><\/a>.<\/strong><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\">Int\u00e9ress\u00e9 par le sujet ? D\u00e9couvrez la\u00a0<a href=\"https:\/\/formations.isarta.com\/cours\/marketing-dinfluence\/8\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">formation Isarta sur le marketing d&rsquo;influence<\/span><\/a>.<\/p>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/marketing-dinfluence\/8\"><img loading=\"lazy\" class=\"aligncenter wp-image-66592\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/750071_Influenceur-NEW1-300x88.jpg\" alt=\"\" width=\"447\" height=\"131\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/750071_Influenceur-NEW1-300x88.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/750071_Influenceur-NEW1.jpg 600w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Ou notre <a href=\"https:\/\/formations.isarta.com\/cours\/instagram\/9\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">formation sur Instagram<\/span><\/a>, avec le <a href=\"https:\/\/isarta.com\/infos\/les-entreprises-vont-devoir-repenser-la-facon-dont-elles-utilisent-facebook-et-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">sp\u00e9cialiste Francis Jette<\/span><\/a>.<\/p>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/instagram\/9\"><img loading=\"lazy\" class=\"aligncenter wp-image-67425\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/6f6ea7_Instagram-NEW2-300x88.png\" alt=\"\" width=\"515\" height=\"151\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/6f6ea7_Instagram-NEW2-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/6f6ea7_Instagram-NEW2.png 600w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68071\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quel-est-limpact-de-la-disparition-des-likes-sur-instagram\/\"  data-item_title=\"Quel est l&#039;impact de la disparition des likes sur Instagram ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-marketing-1024x684.jpg\"  data-item_date=\"2019-09-12T12:50:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que la vie sur Instagram&#8230; sans les fameux \u00ab\u00a0J&rsquo;aime\u00a0\u00bb ? La firme canadienne #Paid s&rsquo;est int\u00e9ress\u00e9e \u00e0 cette question en la posant \u00e0 pr\u00e8s de 200 influenceurs. Verdict.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68071\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quel-est-limpact-de-la-disparition-des-likes-sur-instagram\/\"  data-item_title=\"Quel est l&#039;impact de la disparition des likes sur Instagram ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Influence-marketing-1024x684.jpg\"  data-item_date=\"2019-09-12T12:50:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":68075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,1],"tags":[186,1487,233,1176,568],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68071"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68071"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68071\/revisions"}],"predecessor-version":[{"id":68074,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68071\/revisions\/68074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68075"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}