{"id":6814,"date":"2014-08-04T21:57:43","date_gmt":"2014-08-05T01:57:43","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6814"},"modified":"2014-08-05T09:07:59","modified_gmt":"2014-08-05T13:07:59","slug":"poule-position-le-nouvel-outil-marketing-des-rotisseries-saint-hubert","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/poule-position-le-nouvel-outil-marketing-des-rotisseries-saint-hubert\/","title":{"rendered":"Poule position, le nouvel outil marketing des R\u00f4tisseries St-Hubert"},"content":{"rendered":"

\"screen568x568\"<\/a>Lundi 4 ao\u00fbt 2014 – Profitant d’un engouement grandissant pour les tablettes et t\u00e9l\u00e9phones mobiles, les R\u00f4tisseries St-Hubert ont annonc\u00e9 ce matin\u00a0le lancement d’une application mobile nomm\u00e9e\u00a0\u00bbPoule position\u00a0\u00bb.<\/strong><\/span><\/p>\n

Positionn\u00e9e \u00e0 l’avant-garde d’un marketing interactif dans la restauration au Qu\u00e9bec, l’entreprise aux 115 succursales propose gratuitement, sur Itunes <\/span><\/a><\/span><\/strong>et Google Play<\/span><\/a><\/span><\/strong>, un jeu virtuel qui permet aux amoureux de la marque de conduire une auto de livraison \u00e0 travers cinq villes du Qu\u00e9bec et de l’Ontario sur un chemin parsem\u00e9 d’obstacles.<\/p>\n

Visant explicitement \u00e0 renforcer le segment \u00ab\u00a0famille\u00a0\u00bb qui a fait la r\u00e9putation et la succ\u00e8s de la marque, \u00ab\u00a0Poule position\u00a0\u00bb pourra \u00eatre bonifi\u00e9e dans les restaurants alors que des cartes \u00e0 jouer permettront aux joueurs d’ajouter des bonus – et gagner des rabais sur des produits – \u00e0 leur exp\u00e9rience.<\/p>\n

Fait \u00e0 noter, une version neutre (c’est-\u00e0-dire sans mentions publicitaires ou promotionnelles) a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour les 14 ans et moins et est disponible sur les m\u00eames plateformes pr\u00e9alablement identifi\u00e9es.<\/p>\n

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Lundi 4 ao\u00fbt 2014 – Profitant d’un engouement grandissant pour les tablettes et t\u00e9l\u00e9phones mobiles, les R\u00f4tisseries St-Hubert ont annonc\u00e9 ce matin\u00a0le lancement d’une application mobile nomm\u00e9e\u00a0\u00bbPoule position\u00a0\u00bb. Positionn\u00e9e \u00e0 l’avant-garde d’un marketing interactif dans la restauration au Qu\u00e9bec, l’entreprise aux 115 succursales propose gratuitement, sur Itunes et Google Play, un jeu virtuel qui permet […]<\/p>\n

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