{"id":68172,"date":"2019-09-12T06:03:07","date_gmt":"2019-09-12T10:03:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68172"},"modified":"2019-09-12T06:03:39","modified_gmt":"2019-09-12T10:03:39","slug":"camden-orchestre-la-revolution-eyezen-start-dessilor-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-orchestre-la-revolution-eyezen-start-dessilor-canada\/","title":{"rendered":"Camden orchestre la r\u00e9volution Eyezen+ Start d\u2019Essilor Canada"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-68173 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Essilor-camden-300x139.png\" alt=\"\" width=\"619\" height=\"287\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Essilor-camden-300x139.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Essilor-camden-768x355.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Essilor-camden.png 802w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">12 septembre 2019<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Essilor Canada a confi\u00e9 \u00e0 <a href=\"https:\/\/isarta.com\/infos\/tag\/camden\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Camden<\/span><\/a> le mandat \u00e0 la fois strat\u00e9gique et cr\u00e9atif du lancement, en ao\u00fbt dernier,\u00a0de son nouveau verre simple vision Eyezen+ Start. Cibl\u00e9 d\u2019abord pour les professionnels de la vue,\u00a0ce lancement, destin\u00e9 aux consommateurs du Canada, a notamment \u00e9t\u00e9 d\u00e9ploy\u00e9 dans les deux langues \u00e0 Qu\u00e9bec,\u00a0Montr\u00e9al, Toronto, Edmonton, Calgary et Vancouver.<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Les objectifs de l\u2019offensive \u00e9taient limpides : informer les professionnels de l\u2019arriv\u00e9e de ce nouveau produit,\u00a0les former aux aspects techniques de ce dernier et les engager dans l\u2019histoire de la gamme Eyezen+. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Avec les nouveaux verres de lunettes Eyezen+ Start, Essilor Canada entend r\u00e9volutionner le quotidien de ses porteurs en optimisant leur vision lors de l\u2019utilisation de leurs appareils num\u00e9riques (t\u00e9l\u00e9phones intelligents, tablettes et ordinateurs).<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/eUVC91Qz5Q8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Ce lancement s\u2019est orchestr\u00e9 autour d\u2019une activation\u00a0centr\u00e9e sur des bo\u00eetes surprenantes distribu\u00e9es par des escouades v\u00eatues aux couleurs de la campagne,\u00a0soit le rose flamboyant.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ces bo\u00eetes \u00e9galement roses, contenaient un ballon th\u00e9matique gonfl\u00e9 \u00e0 l\u2019h\u00e9lium qui provoquait l\u2019effet de surprise, en plus de l\u2019ensemble du mat\u00e9riel d\u2019aide \u00e0 la vente,\u00a0dont des lenticulaires.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Les professionnels de la vue avaient pr\u00e9alablement \u00e9t\u00e9 expos\u00e9s \u00e0 une strat\u00e9gie de marketing relationnel num\u00e9rique qui visait \u00e0 piquer leur curiosit\u00e9 et \u00e0 paver la voie au succ\u00e8s de l\u2019op\u00e9ration.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Des vid\u00e9os\u00a0personnalis\u00e9es par leur consultant de vente Essilor Canada ainsi qu\u2019une communication le jour m\u00eame du\u00a0lancement avaient donc \u00e9t\u00e9 diffus\u00e9es. Pour terminer, un concours invitait ces m\u00eames professionnels de la vue \u00e0 partager sur les r\u00e9seaux sociaux une captation de la r\u00e9ception de leur bo\u00eete rose en utilisant le mot-clic #EssilorCanada.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Nous avons fait confiance \u00e0 Camden pour g\u00e9rer le lancement de notre nouveau produit.\u00a0Camden a su faire preuve de cr\u00e9ativit\u00e9 et d\u2019un grand professionnalisme dans la gestion du projet.\u00a0Nous sommes tr\u00e8s satisfaits du r\u00e9sultat! \u00bb, affirme Marion Aymond, Chef de marque Varilux et verres progressifs chez Essilor.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Les p\u00f4les de comp\u00e9tences des bureaux de Camden \u00e0 Montr\u00e9al et \u00e0 Lyon ont \u00e9t\u00e9 mis \u00e0 profit\u00a0dans le cadre de ce mandat cl\u00e9s en main, qui a exploit\u00e9 le mod\u00e8le int\u00e9gr\u00e9 de l\u2019agence.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Les r\u00e9actions ont \u00e9t\u00e9 imm\u00e9diates et tr\u00e8s positives avec l\u2019effet de surprise \u00e9vident. Les bo\u00eetes\u00a0ont par la suite \u00e9t\u00e9 r\u00e9utilis\u00e9es sous forme de PLV par les professionnels de la vue.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Client : Essilor Canada, Martine Ahier, Marion Aymond, Marie-Amandine Servant, Romain Clercelet<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction de la cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Service-conseil : Virginie Testaud<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Conception-r\u00e9daction : Mathieu Chabot, Susannah Rubin<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction artistique : Didier Plantard<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Infographie : F\u00e9lix Cr\u00e9peau<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction num\u00e9rique : Na\u00efma Benbrick<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Gestionnaire de projets num\u00e9riques : Camille Morin<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Int\u00e9gration Web : Jessie Gladu<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Vid\u00e9o Motion : \u00c9va Ducharme, Lucile Coche\u00a0<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Coordination : Emily Conway<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Escouades de terrain: \u00c9v\u00e8nements Momento<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68172\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-orchestre-la-revolution-eyezen-start-dessilor-canada\/\"  data-item_title=\"Camden orchestre la r\u00e9volution Eyezen+ Start d\u2019Essilor Canada\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Essilor-camden.png\"  data-item_date=\"2019-09-12T06:03:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Essilor Canada a confi\u00e9 \u00e0 Camden le mandat \u00e0 la fois strat\u00e9gique et cr\u00e9atif du lancement, en ao\u00fbt dernier,\u00a0de son nouveau verre simple vision Eyezen+ Start. Cibl\u00e9 d\u2019abord pour les professionnels de la vue,\u00a0ce lancement, destin\u00e9 aux consommateurs du Canada, a notamment \u00e9t\u00e9 d\u00e9ploy\u00e9 dans les deux langues \u00e0 Qu\u00e9bec,\u00a0Montr\u00e9al, Toronto, Edmonton, Calgary et Vancouver.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68172\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-orchestre-la-revolution-eyezen-start-dessilor-canada\/\"  data-item_title=\"Camden orchestre la r\u00e9volution Eyezen+ Start d\u2019Essilor Canada\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Essilor-camden.png\"  data-item_date=\"2019-09-12T06:03:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":68173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442,229,1472,930,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68172"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68172"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68172\/revisions"}],"predecessor-version":[{"id":68175,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68172\/revisions\/68175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68173"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}