{"id":68176,"date":"2019-09-12T06:21:27","date_gmt":"2019-09-12T10:21:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68176"},"modified":"2019-09-12T06:23:00","modified_gmt":"2019-09-12T10:23:00","slug":"pour-le-lancement-de-ghost-recon-breakpoint-ubisoft-et-lg2-invitent-des-fans-a-depasser-leurs-propres-limites","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pour-le-lancement-de-ghost-recon-breakpoint-ubisoft-et-lg2-invitent-des-fans-a-depasser-leurs-propres-limites\/","title":{"rendered":"Pour le lancement de Ghost Recon Breakpoint, Ubisoft et lg2 invitent des fans a\u0300 de\u0301passer leurs propres limites"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-68177 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Ubisoft-300x148.png\" alt=\"\" width=\"572\" height=\"282\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Ubisoft-300x148.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Ubisoft-768x380.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Ubisoft-1024x507.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Ubisoft.png 1231w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">12 septembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour accompagner la sortie du jeu Ghost Recon Breakpoint, <a href=\"https:\/\/isarta.com\/infos\/tag\/ubisoft\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Ubisoft Canada<\/span><\/a> et <a href=\"https:\/\/isarta.com\/infos\/tag\/lg2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">lg2<\/span><\/a> ont lance\u0301 la tactique \u00ab Test your breakpoint \u00bb afin de susciter l\u2019engouement aupre\u0300s d\u2019un public cible pre\u0301cis, tout en ce\u0301le\u0301brant la passion des joueurs canadiens.<\/strong><\/span><\/p>\n<p>Des fans ont dit e\u0302tre pre\u0302ts a\u0300 tout pour tester le jeu en primeur, Ubisoft leur a alors lance\u0301 un de\u0301fi. Ainsi, quelques fans passionne\u0301s ont de\u0301couvert l\u2019univers du jeu alors qu\u2019ils devaient simultane\u0301ment composer avec des situations extre\u0302mes, que ce soit en rafting, en VTT, en de\u0301calade ou en parachute.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Une bonne ide\u0301e ne vaut rien tant qu\u2019elle n\u2019est pas mate\u0301rialise\u0301e. Un insight fort, un client partant et une e\u0301quipe bien motive\u0301e, tous les e\u0301le\u0301ments e\u0301taient en place pour faire ce saut cre\u0301atif et rendre l\u2019expe\u0301rience possible. Nous avons eu la preuve qu\u2019il faut parfois prendre des risques pour obtenir de grands re\u0301sultats \u00bb, explique Alexandre Jourdain, directeur de cre\u0301ation, lg2.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FUbisoft.Canada%2Fvideos%2F876976789339775%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Misant sur des formats courts et intenses, la campagne comprend 4 vide\u0301os de 15 secondes sur YouTube, Facebook et Instagram. Une vide\u0301o compilation d\u2019une minute se retrouve e\u0301galement sur les me\u0301dias sociaux.<\/p>\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<ul>\n<li>Client\u00a0:\u00a0Ubisoft Canada \u2014 Simon Joly, Genevi\u00e8ve Fournier, Marie-\u00c8ve Arseneault, Marie Vidal<\/li>\n<li>Agence\u00a0:\u00a0lg2<\/li>\n<li>Vice-pr\u00e9sidence cr\u00e9ation\u00a0:\u00a0Fran\u00e7ois Sauv\u00e9<\/li>\n<li>Direction de cr\u00e9ation\u00a0:\u00a0Alexandre Jourdain<\/li>\n<li>Cr\u00e9ation\u00a0:\u00a0Martin Charron, Marc-Antoine Vall\u00e9e, David Mercier, Marc Guilbault, Guillaume Bergeron<\/li>\n<li>Planification strat\u00e9gique\u00a0:\u00a0Sophie-Annick Vall\u00e9e, Philippe Goudreault<\/li>\n<li>Contenu\u00a0:\u00a0David Mercier<\/li>\n<li>Service-conseil\u00a0:\u00a0Fr\u00e9d\u00e9rique Beaulne-Lapar\u00e9, Jeanase Thermil<\/li>\n<li>Production d\u2019agence:\u00a0Nancy McDonald<\/li>\n<li>Photographie\u00a0:\u00a0Patrick Baudry<\/li>\n<li>R\u00e9alisation\u00a0:\u00a0Anthony Ayotte<\/li>\n<li>Direction de la photographie\u00a0:\u00a0Mathieu Elie<\/li>\n<li>Maison de prod.\/production\u00a0:\u00a01one \u2013 Alexandre Caron<\/li>\n<li>Post-production\u00a0:\u00a01one<\/li>\n<li>Studio de son\/ing\u00e9nierie\u00a0:\u00a0LaMajeure<\/li>\n<li>Montage\u00a0:\u00a0Alex Bergeron, \u00c9tienne Bergeron<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68176\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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