{"id":68253,"date":"2019-09-13T06:14:58","date_gmt":"2019-09-13T10:14:58","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68253"},"modified":"2019-09-13T06:16:40","modified_gmt":"2019-09-13T10:16:40","slug":"lagence-koze-signe-la-nouvelle-campagne-du-palmaresadisq","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-koze-signe-la-nouvelle-campagne-du-palmaresadisq\/","title":{"rendered":"L\u2019agence KOZE signe la nouvelle campagne du Palmare\u0300sADISQ"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-68254 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Visuel_PalmaresADISQ_Sept2019-300x169.png\" alt=\"\" width=\"621\" height=\"350\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Visuel_PalmaresADISQ_Sept2019-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Visuel_PalmaresADISQ_Sept2019-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Visuel_PalmaresADISQ_Sept2019-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Visuel_PalmaresADISQ_Sept2019.png 1414w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p class=\"p1\"><span style=\"color: #999999; font-size: 12px;\">13 septembre 2019<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-size: 20px;\"><strong>Palmare\u0300sADISQ, une plateforme mettant en avant les nouveaute\u0301s du monde musical que\u0301be\u0301cois et canadien francophone, a commence\u0301 la premie\u0300re e\u0301tape de sa nouvelle campagne \u00ab De\u0301couvrir ici, c&rsquo;est simple \u00bb.<\/strong><\/span><\/p>\n<p>Pour le moment sont sortis de myste\u0301rieux dessins, repre\u0301sentant des objets tels un casque d\u2019e\u0301coute, une lampe de poche ainsi qu\u2019une boussole ; et une premie\u0300re vide\u0301o d\u2019animation. <a href=\"https:\/\/isarta.com\/infos\/tag\/koze\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">L\u2019agence KOZE<\/span><\/a>, qui a conceptualise\u0301 et produit l\u2019ensemble de la campagne, sait e\u0301videmment de quoi il en retourne.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">On ne pouvait pas se permettre de mettre un visage ou un son en disant \u00ab voici la musique \u00bb. C\u2019est une expe\u0301rience trop personnelle, alors c\u2019e\u0301tait clair qu\u2019il fallait aller ailleurs. On a cre\u0301e\u0301 un monde de toute pie\u0300ce, c\u2019e\u0301tait une expe\u0301rience tre\u0300s cre\u0301ative ! \u00bb explique Robin Summer, concepteur-re\u0301dacteur, agence KOZE<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fadisqadisq%2Fvideos%2F932799793761889%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La plateforme Palmare\u0300sADISQ de\u0301sirait surtout communiquer son offre de services, concernant e\u0301videmment les nouveaute\u0301s musicales qu\u2019on y trouve, mais aussi le fait que celles-ci soient promues sans distinction de genres et sans e\u0302tre sujettes a\u0300 des algorithmes. L\u2019utilisateur s\u2019assure ainsi de pouvoir de\u0301couvrir organiquement l\u2019ensemble des nouveaute\u0301s musicales du moment au Que\u0301bec et au Canada francophone.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fadisqadisq%2Fvideos%2F462637131242640%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L\u2019agence KOZE a cre\u0301e\u0301 3 univers, mettant en sce\u0300ne des personnages anonymes. Ceux-ci, confronte\u0301s a\u0300 une situation bloquant leur que\u0302te musicale, trouvent finalement une solution a\u0300 l\u2019aide d\u2019objets arborant le logo de Palmare\u0300sADISQ.<\/p>\n<p>La direction artistique a e\u0301te\u0301 faite a\u0300 l\u2019image de ce que pourrait e\u0302tre la musique, soit avec beaucoup de mouvement et de textures. Les vide\u0301os incitent finalement a\u0300 \u00ab retrouver ta musique \u00bb, avant la signature de la campagne \u00ab De\u0301couvrir ici, c\u2019est simple \u00bb, faisant e\u0301videmment re\u0301fe\u0301rence a\u0300 la plateforme, mais aussi a\u0300 la culture que\u0301be\u0301coise et canadienne francophone.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\" style=\"text-align: center;\"><strong>D\u00e9couvrez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">campagnes de l&rsquo;industrie dans cette rubrique<\/span><\/a>.<\/strong><\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cr\u00e9dits<\/strong><\/span><\/p>\n<ul>\n<li>Client : ADISQ<\/li>\n<li>Agence : KOZE<\/li>\n<li>Strate\u0301gie : Je\u0301ro\u0302me Desgroseillers<\/li>\n<li>Service-conseil : Alicia Cantin<\/li>\n<li>Conception-re\u0301daction : Robin Summer<\/li>\n<li>Direction artistique : Audre\u0301e Schneider<\/li>\n<li>Planification me\u0301dia : KOZE<\/li>\n<li>Illustrations : Genevie\u0300ve Bigue\u0301<\/li>\n<li>Composition musicale : Benjamin Harvey Montage et animation: Alexandre Savard-Boisvert<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68253\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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--><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Palmare\u0300sADISQ, une plateforme mettant en avant les nouveaute\u0301s du monde musical que\u0301be\u0301cois et canadien francophone, a commence\u0301 la premie\u0300re e\u0301tape de sa nouvelle campagne \u00ab De\u0301couvrir ici, c&rsquo;est simple \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68253\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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