{"id":68304,"date":"2019-09-16T12:36:24","date_gmt":"2019-09-16T16:36:24","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68304"},"modified":"2019-09-16T14:48:32","modified_gmt":"2019-09-16T18:48:32","slug":"dentsubos-revele-le-nouveau-visage-des-cpa","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsubos-revele-le-nouveau-visage-des-cpa\/","title":{"rendered":"DentsuBos r\u00e9v\u00e8le le nouveau visage des CPA"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-68329 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Unknown-300x225.jpeg\" alt=\"\" width=\"611\" height=\"458\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Unknown-300x225.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Unknown.jpeg 640w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<p class=\"p1\"><span style=\"color: #999999; font-size: 12px;\">16 septembre 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong>DentsuBos signe la nouvelle campagne nationale pour les CPA (Comptables professionnels agr\u00e9\u00e9s).<\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La campagne con\u00e7ue par DentsuBos est une suite logique de <a href=\"https:\/\/isarta.com\/infos\/nouvelle-offensive-de-reservoir-avec-des-jokes-de-cpa-plates-ou-pas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">l\u2019initiative de l\u2019ann\u00e9e derni\u00e8re et continue de briser les st\u00e9r\u00e9otypes de la profession<\/span><\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-68328 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Unknown-1-300x225.jpeg\" alt=\"\" width=\"661\" height=\"496\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Unknown-1-300x225.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Unknown-1.jpeg 640w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Cette ann\u00e9e, les CPA mettent de l\u2019avant leurs forces, leur capacit\u00e9 strat\u00e9gique et tout leur savoir de pointe qui les rend incontournables pour faire avancer les entreprises et la soci\u00e9t\u00e9 d\u2019aujourd\u2019hui. DentsuBos et CPA vous pr\u00e9sente donc <i>Le nouveau visage des CPA.<\/i><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/dHWg6QoiamE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Cette nouvelle campagne cr\u00e9ative met en sc\u00e8ne de vrais CPA, en mettant l\u2019accent sur les atouts qui les rendent si importants pour les entreprises et la soci\u00e9t\u00e9.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Il \u00e9tait important pour nous de continuer de d\u00e9poussi\u00e9rer les perceptions face \u00e0 la profession de CPA, explique S\u00e9bastien Rivest, chef de la cr\u00e9ation nationale chez DentsuBos. Le ton sophistiqu\u00e9 et assum\u00e9 nous permet de bien d\u00e9montrer le r\u00f4le cl\u00e9 que jouent les CPA dans l\u2019avancement de toutes les sph\u00e8res de l\u2019\u00e9conomie et de la soci\u00e9t\u00e9.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">D\u00e9ploy\u00e9e sous diverses formes \u2013 message t\u00e9l\u00e9 de 30 sec., imprim\u00e9 et num\u00e9rique, m\u00e9dias sociaux et vid\u00e9os en ligne sous forme d\u2019entrevues \u2013, l\u2019offensive lanc\u00e9e \u00e0 l\u2019\u00e9chelle nationale met en vedette des CPA inspirants \u00e0 travers le Canada.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><img loading=\"lazy\" class=\" wp-image-68305 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-visage-Dentsu-300x150.png\" alt=\"\" width=\"666\" height=\"333\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-visage-Dentsu-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-visage-Dentsu-768x383.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-visage-Dentsu.png 995w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><img loading=\"lazy\" class=\" wp-image-68306 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-Denstu-300x150.png\" alt=\"\" width=\"688\" height=\"344\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-Denstu-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-Denstu-768x383.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/CPA-Denstu.png 1001w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/>\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080;\"><b>CR\u00c9DITS<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Annonceur\u00a0: Comptables professionnels agr\u00e9\u00e9s (Lyne Lortie)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Agence\u00a0: DentsuBos<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Cr\u00e9ation\u00a0: S\u00e9bastien Rivest, Michael Aronson, Julien Thiry, Jeffrey Rosenberg, Olivier Ventura, Patrice Daigneault, Chlo\u00e9 Nadeau<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Service-conseil\u00a0: Andr\u00e9e-Anne Martel, Clo\u00e9 Boulianne<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production d\u2019agence\u00a0: Vanessa Gervais, Nathalie Mercier, Vicky Painchaud<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">M\u00e9dia\u00a0: dentsu X (Genevi\u00e8ve Guay, Irissa Murle)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production\u00a0: Morrison Films\u00a0(Fr\u00e9d\u00e9rik Quintal)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9alisation\u00a0: Morrison Films (Olivier Staub)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Post production : SHED<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Conception sonore et mix\u00a0: Studio Lamajeure<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Photographie : Genevi\u00e8ve Caron<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68304\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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