{"id":68337,"date":"2019-09-17T04:39:48","date_gmt":"2019-09-17T08:39:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68337"},"modified":"2019-09-19T09:47:02","modified_gmt":"2019-09-19T13:47:02","slug":"videotron-et-sid-lee-sinspirent-des-gens-dici-pour-creer-lidentite-de-marque-dhelix","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/videotron-et-sid-lee-sinspirent-des-gens-dici-pour-creer-lidentite-de-marque-dhelix\/","title":{"rendered":"Vide\u0301otron et Sid Lee s\u2019inspirent des gens d\u2019ici pour cre\u0301er l\u2019identite\u0301 de marque d\u2019Helix"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-68340 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image3-300x225.jpg\" alt=\"\" width=\"505\" height=\"379\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image3-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image3-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image3.jpg 1024w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">17 septembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Vide\u0301otron bonifie son offre de services pour entrer dans une nouvelle e\u0300re technologique avec le lancement d\u2019Helix, l\u2019expe\u0301rience connecte\u0301e qui re\u0301invente la fac\u0327on dont les services Te\u0301le\u0301 et Wi-Fi sont offerts et consomme\u0301s. De\u0301veloppe\u0301es par l\u2019agence Sid Lee, l\u2019identite\u0301 de marque et la campagne de lancement placent l\u2019humain au c\u0153ur du message a\u0300 travers un spectre d\u2019e\u0301motions varie\u0301es et en s\u2019inspirant de moments de la vraie vie.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La volonte\u0301 d\u2019innover a toujours guide\u0301 les actions de Vide\u0301otron. Helix nous propulse vers le futur, tant d\u2019un point de vue technologique que de l\u2019expe\u0301rience client. Les besoins de nos clients changent et ceux-ci sont plus branche\u0301s que jamais. Il nous fallait une marque dans cette ligne\u0301e, plus assume\u0301e et plus haut de gamme. Puisqu\u2019elle comprend tout et anticipe les attentes des consommateurs, Helix est l\u2019allie\u0301e qui bonifie et facilite le quotidien des Que\u0301be\u0301cois en se de\u0301finissant comme complice de leur divertissement et de leur vie connecte\u0301e. \u00bb souligne Mylaine Albert, directrice ge\u0301ne\u0301rale, Marque chez Vide\u0301otron.<\/span><\/p><\/blockquote>\n<\/div>\n<div class=\"column\">\n<p>L\u2019he\u0301lix, cette forme circulaire qui repre\u0301sente l\u2019ADN et peut s\u2019e\u0301tendre, s\u2019adapter et se renouveler sans limites, est une suite logique du pouvoir de l\u2019infini. Cette marque complice et accessible qui nous comprend, s\u2019adapte a\u0300 notre re\u0301alite\u0301 et place l\u2019e\u0301motion au c\u0153ur de son identite\u0301.<\/p>\n<p>Pour mettre l\u2019histoire et le quotidien du consommateur a\u0300 l\u2019avant-plan, les communications autour d\u2019Helix proposent des sce\u0300nes de vie issues du quotidien des Que\u0301be\u0301coises et Que\u0301be\u0301cois.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/MJoGJR5C2Vg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Helix, c\u0327a comprend tout. C\u0327a comprend une te\u0301le\u0301commande vocale au c\u0153ur de l\u2019expe\u0301rience, l\u2019ensemble des services Re\u0301sidentiel de Vide\u0301otron et tous les contenus accessibles au me\u0302me endroit. Une technologie qui comprend les besoins des gens d\u2019ici et aussi leurs accents.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour cre\u0301er la campagne de lancement et l\u2019identite\u0301 de marque d&rsquo;Helix, nous voulions repenser la manie\u0300re dont on parle de la technologie. C&rsquo;est pourquoi nous avons articule\u0301 notre strate\u0301gie autour de ce qui compte vraiment : l&rsquo;humain. C&rsquo;est de la\u0300 qu&rsquo;a e\u0301merge\u0301 \u2018\u2019 Helix, c\u0327a comprend tout\u2019\u2019. Une double signification, qui met a\u0300 la fois en valeur la polyvalence de cette technologie et ses be\u0301ne\u0301fices humains. Une technologie qui comprend tout et qui nous comprend, nous. \u00bb, explique Jean-Franc\u0327ois Fortin, vice- pre\u0301sident service-conseil et associe\u0301 chez Sid Lee.<\/span><\/p><\/blockquote>\n<\/div>\n<div class=\"column\">\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/hpHITUhfrcM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Afin d\u2019illustrer cette offre, les diffe\u0301rents formats de communication placent le consommateur comme te\u0301moin de moments de vie me\u0301morables. La campagne de lancement mise sur l\u2019orchestration d\u2019une multitude de messages a\u0300 travers un vaste spectre de canaux de communication, tels que la te\u0301le\u0301, le web et l\u2019affichage.<\/p>\n<p>De plus, de nombreuses offensives, notamment de marketing expe\u0301rientiel et de contenu de marque, ont e\u0301te\u0301 lance\u0301es sur des canaux moins conventionnels. Parmi ces offensives, mentionnons l\u2019expe\u0301rience de re\u0301alite\u0301 augmente\u0301e active\u0301e avec l\u2019application J5 et publie\u0301e dans le Journal de Montre\u0301al, le Journal de Que\u0301bec et le journal 24H.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qx8VoesRtP0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Upuxgcg6fNc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/BPFltSBL4ig\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" class=\" wp-image-68338 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image1-300x300.png\" alt=\"\" width=\"588\" height=\"588\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image1-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image1-144x144.png 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image1.png 600w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/> <img loading=\"lazy\" class=\" wp-image-68339 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image2-229x300.png\" alt=\"\" width=\"480\" height=\"629\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image2-229x300.png 229w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image2-768x1006.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image2-782x1024.png 782w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/> <img loading=\"lazy\" class=\" wp-image-68341 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image4-300x200.jpg\" alt=\"\" width=\"573\" height=\"382\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image4-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image4-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image4-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image4-272x182.jpg 272w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/> <img loading=\"lazy\" class=\" wp-image-68343 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image6-300x225.jpg\" alt=\"\" width=\"608\" height=\"456\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image6-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image6-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image6-1024x768.jpg 1024w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Helix &#8211; \u00c7a comprend tout (30 secondes) :\u00a0<a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=MJoGJR5C2Vg&amp;feature=youtu.be\"><span class=\"s2\">https:\/\/www.youtube-nocookie.com\/watch?v=MJoGJR5C2Vg&amp;feature=youtu.be<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Helix &#8211; \u00c7a comprend tout ( 60 secondes) :\u00a0<a href=\"https:\/\/youtu.be\/BPFltSBL4ig\"><span class=\"s4\">https:\/\/youtu.be\/BPFltSBL4ig<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Helix &#8211; Petit Voisin :\u00a0<a href=\"https:\/\/youtu.be\/Upuxgcg6fNc\"><span class=\"s2\">https:\/\/youtu.be\/Upuxgcg6fNc<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Helix &#8211; Pat Patrouille :\u00a0<a href=\"https:\/\/youtu.be\/qx8VoesRtP0\"><span class=\"s2\">https:\/\/youtu.be\/qx8VoesRtP0<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Helix &#8211; Samuel Piette :\u00a0<a href=\"https:\/\/youtu.be\/hpHITUhfrcM\"><span class=\"s2\">https:\/\/youtu.be\/hpHITUhfrcM<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<p>Client \u2013 Vide\u0301otron: Mylaine Albert, Annie Bouthillette, Julie Huard<\/p>\n<p>Agence : Sid Lee<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68337\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/videotron-et-sid-lee-sinspirent-des-gens-dici-pour-creer-lidentite-de-marque-dhelix\/\"  data-item_title=\"Vide\u0301otron et Sid Lee s\u2019inspirent des gens d\u2019ici pour cre\u0301er l\u2019identite\u0301 de marque d\u2019Helix\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image3-1024x768.jpg\"  data-item_date=\"2019-09-17T04:39:48-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vide\u0301otron bonifie son offre de services pour entrer dans une nouvelle e\u0300re technologique avec le lancement d\u2019Helix, l\u2019expe\u0301rience connecte\u0301e qui re\u0301invente la fac\u0327on dont les services Te\u0301le\u0301 et Wi-Fi sont offerts et consomme\u0301s. De\u0301veloppe\u0301es par l\u2019agence Sid Lee, l\u2019identite\u0301 de marque et la campagne de lancement placent l\u2019humain au c\u0153ur du message a\u0300 travers un spectre d\u2019e\u0301motions varie\u0301es et en s\u2019inspirant de moments de la vraie vie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68337\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/videotron-et-sid-lee-sinspirent-des-gens-dici-pour-creer-lidentite-de-marque-dhelix\/\"  data-item_title=\"Vide\u0301otron et Sid Lee s\u2019inspirent des gens d\u2019ici pour cre\u0301er l\u2019identite\u0301 de marque d\u2019Helix\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/SidLee_Helix_Image3-1024x768.jpg\"  data-item_date=\"2019-09-17T04:39:48-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":68340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,251,380],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68337"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68337"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68337\/revisions"}],"predecessor-version":[{"id":68367,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68337\/revisions\/68367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68340"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}