avec Cossette<\/span><\/a>, la s\u00e9rie de quatre billets, destin\u00e9e principalement aux jeunes adultes, met en sc\u00e8ne l\u2019un des sujets pr\u00e9f\u00e9r\u00e9s des internautes: les animaux.\u00a0<\/span><\/p>\n![\"\"](\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Animo-billets-300x81.jpg\")
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Arborant leur plus beau sourire ou leur grimace la plus comique, Serge le chimpanz\u00e9, Pogo le pug, Chouchou le chihuahua et Sacha le chat tiennent la vedette dans ces billets ludiques au design \u00e9clat\u00e9 qui ont \u00e9t\u00e9 con\u00e7us par Cossette. Au terme du jeu, le joueur d\u00e9couvre si son billet est gagnant ou non par le biais de gifs d\u2019animaux qui sont envoy\u00e9s directement sur son mobile.\u00a0\u00a0<\/span><\/p>\nM\u00e9langeant les codes des publicit\u00e9s de t\u00e9l\u00e9communication et le langage m\u00e9m\u00e9tique, la campagne de lancement du billet explore l\u2019univers color\u00e9 des quatre Animo en proposant des contenus courts et divertissants sur les r\u00e9seaux sociaux, en ligne, en affichage et dans les lieux de vente.\u00a0<\/span><\/p>\nCr\u00e9dits<\/b><\/span><\/p>\n\n- Annonceur\u00a0:\u00a0<\/span>Loto-Qu\u00e9bec – Annie Woang, Janie Th\u00e9riault<\/span><\/li>\n
- D\u00e9veloppement produit : Martine H\u00e9nault, Rosalie Brault, Anne-Marie Voyer<\/span><\/li>\n
- Agence\u00a0: Cossette<\/span><\/li>\n
- Strat\u00e9gie : <\/span>Hugo Fournier<\/span>\u00a0<\/span><\/li>\n
- Cr\u00e9ation : <\/span>Annik Tremblay-Meunier, Marc Lessard, Alexandre Jutras, Charlotte Cassonnet, Steve P\u00e9pin, Vicky Morin, \u00c9lisa Serin-Leroux
\n<\/span><\/span><\/li>\n- Produit : <\/span>Audrey Dignard, Andr\u00e9e Losier<\/span><\/li>\n
- Production : Septi\u00e8me – Vicki Dubois, Dominique Dufour<\/span><\/li>\n
- R\u00e9alisation\/Direction photo : L\u2019\u00c9loi – <\/span>Nik Mirus<\/span><\/li>\n
- Post-Production : <\/span>Septi\u00e8me,\u00a0<\/span><\/span>cam&l\u00e9on<\/li>\n
- Son : <\/span>BLVD<\/span><\/li>\n<\/ul>\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"Et si un texto pouvait vous rapporter gros? Avec Animo, son tout premier billet \u00e0 gratter et \u00e0 texter, Loto-Qu\u00e9bec introduit une nouvelle fa\u00e7on de jouer \u00e0 la loterie inspir\u00e9e de la culture des m\u00e8mes et du mobile.<\/p>\n
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![\"\"](\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/loto-quebec-cossette-300x154.png\")
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