{"id":68565,"date":"2019-09-26T12:30:37","date_gmt":"2019-09-26T16:30:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68565"},"modified":"2019-10-01T16:49:58","modified_gmt":"2019-10-01T20:49:58","slug":"comment-google-evalue-la-qualite-dun-site-web","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/comment-google-evalue-la-qualite-dun-site-web\/","title":{"rendered":"Comment Google \u00e9value la qualit\u00e9 d&rsquo;un site Web ?"},"content":{"rendered":"<div id=\"attachment_68566\" style=\"width: 646px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-68566\" loading=\"lazy\" class=\"wp-image-68566\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Google-moteur-recherche-algorithme-300x200.jpg\" alt=\"\" width=\"636\" height=\"424\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Google-moteur-recherche-algorithme-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Google-moteur-recherche-algorithme-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Google-moteur-recherche-algorithme-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Google-moteur-recherche-algorithme-272x182.jpg 272w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p id=\"caption-attachment-68566\" class=\"wp-caption-text\"><em><span style=\"font-size: 10px;\">Photo : <a href=\"https:\/\/unsplash.com\/@christianw\" target=\"_blank\" rel=\"noopener\">Christian Wiediger<\/a> \/ <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/em><\/p>\n<\/div>\n<p><span style=\"color: #999999; font-size: 12px;\">25 septembre 2019<\/span><\/p>\n<p><span style=\"color: #333333; font-size: 20px;\"><b>Toutes les semaines, l\u2019\u00e9quipe de\u00a0<\/b><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/b2bquotes.com\/fr\/\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/strong><\/span><b>, donne son\u00a0<\/b><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\">conseil SEO de la semaine<\/a><\/strong><\/span><b>. Aujourd\u2019hui, elle se questionne sur les crit\u00e8res qualitatifs du myst\u00e9rieux algorithme de Google.\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">En tant que visiteur, il est possible d\u2019avoir une id\u00e9e g\u00e9n\u00e9rale de la qualit\u00e9 d\u2019un site Web. Mais qu\u2019en est-il de la fa\u00e7on dont les moteurs de recherche \u00e9valuent le niveau de qualit\u00e9 des sites ? Sur quels crit\u00e8res basent-ils leur \u00e9valuation ? Voici quelques \u00e9l\u00e9ments de r\u00e9ponse.<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Le comportement des internautes\u00a0: un indice qui en dit long<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Afin d\u2019\u00e9valuer la qualit\u00e9 d\u2019un site web, mentionnons d\u2019abord que les moteurs de recherche se basent <a href=\"https:\/\/isarta.com\/infos\/pour-reussir-a-optimiser-son-referencement-il-faut-plus-penser-a-ses-internautes-qua-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">sur les comportements adopt\u00e9s par les internautes sur celui-ci<\/span><\/a>. Plus pr\u00e9cis\u00e9ment, il se basera sur certaines donn\u00e9es comme le <a href=\"https:\/\/isarta.com\/infos\/4-conseils-pour-eviter-davoir-un-taux-de-rebond-eleve\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">taux de rebond<\/span><\/a>.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ce dernier permet d\u2019\u00e9valuer la quantit\u00e9 d\u2019internautes qui ont quitt\u00e9 votre site Web apr\u00e8s n\u2019avoir consult\u00e9 qu\u2019une seule de ses pages. Ainsi, plus ce taux est \u00e9lev\u00e9 et plus Google consid\u00e9rera que votre site a peu d\u2019int\u00e9r\u00eat pour ceux qui atterrissent sur celui-ci et que cons\u00e9quemment, sa qualit\u00e9 est moindre.<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>D\u2019autres \u00e9l\u00e9ments \u00e0 prendre en compte<\/b><\/span><\/h2>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><b>La taille de votre contenu<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Hormis le taux de rebond, Google prend \u00e9galement en consid\u00e9ration la <a href=\"https:\/\/isarta.com\/infos\/pourquoi-est-il-si-important-pour-son-referencement-davoir-du-contenu-unique-sur-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">taille de votre contenu<\/span><\/a>.<span class=\"Apple-converted-space\">\u00a0 <\/span>En effet, des publications trop courtes ont tendance \u00e0 v\u00e9hiculer une somme insuffisante d\u2019informations. Ce faisant, Google \u00e9valuera n\u00e9gativement celles-ci et les jugera de peu de qualit\u00e9. <\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><b>La pr\u00e9sence de nouvelles informations<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">\u00c9galement, il \u00e9valuera la qualit\u00e9 de votre site sur la base de la diversit\u00e9 des informations qui y sont pr\u00e9sent\u00e9es et donc \u00e9galement, <a href=\"https:\/\/isarta.com\/infos\/pourquoi-est-il-si-important-pour-son-referencement-davoir-du-contenu-unique-sur-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">sur l\u2019absence de r\u00e9p\u00e9tition ou de duplication<\/span><\/a>. Ainsi, des pages dont le contenu est identique ou qui reprennent partiellement le contenu se trouvant sur une autre seront un indicateur de faible qualit\u00e9. L\u2019identification de suites de mots permettra facilement de trahir cette <a href=\"https:\/\/isarta.com\/infos\/les-techniques-seo-a-jeter-desormais-a-la-poubelle\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">pratique de duplication peu recommandable<\/span><\/a>. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Si on peut croire que la seconde cat\u00e9gorie passe davantage sous le radar, r\u00e9it\u00e9rons que les moteurs de recherche sont de plus en plus outill\u00e9s pour d\u00e9tecter ces reproductions et pour identifier des similitudes trop frappantes entre les divers contenus. N\u2019oublions pas que l\u2019identification de <a href=\"https:\/\/isarta.com\/infos\/combien-darticles-doit-on-publier-par-semaine-sur-son-blogue\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">nouvelles informations<\/span><\/a> est au c\u0153ur m\u00eame de son mandat en tant que moteur de recherche. <\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><b>Serez-vous d\u00e9savantag\u00e9 par votre <em>template\u00a0<\/em>? Non !<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Comme il est tout \u00e0 fait probable et m\u00eame logique que des \u00e9l\u00e9ments de votre <em>template<\/em> se retrouvent sur plus d\u2019une page, n\u2019ayez aucune crainte \u00e0 cet \u00e9gard. En effet, Google est capable de d\u00e9terminer ce qui constitue ou non du contenu \u00e0 proprement parler.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ainsi, il ne tiendra pas compte de la r\u00e9p\u00e9tition des \u00e9l\u00e9ments de votre menu dans l\u2019\u00e9valuation de la qualit\u00e9 de votre site, ce qui vous \u00e9vitera d\u2019\u00eatre injustement p\u00e9nalis\u00e9. <\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Place \u00e0 l\u2019\u00e9valuation au cas par cas<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Bien que l\u2019on puisse croire que les crit\u00e8res d\u2019\u00e9valuation utilis\u00e9s pour d\u00e9terminer la qualit\u00e9 des sites Web sont les m\u00eames pour tous, mentionnons que tout n\u2019est pas aussi simple. En effet, Google est bien conscient que tous les sites se trouvant sur le Web n\u2019ont pas les m\u00eames objectifs.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"> De ce fait, il sera capable d\u2019effectuer une distinction entre le contenu d\u2019un site transactionnel et celui provenant d\u2019un site d\u2019informations. Nulle crainte donc que l\u2019\u00e9valuation soit sans nuance ! Bien \u00e9videmment, on veut tous savoir ce qui s\u2019applique \u00e0 nous et non aux autres.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">De ce fait, il faut toujours garder en t\u00eate que l\u2019\u00e9valuation de la qualit\u00e9 de votre site doit passer par l\u2019utilisation <a href=\"https:\/\/isarta.com\/infos\/5-outils-gratuits-pour-tester-votre-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">d\u2019outils capables de mesurer la performance de chaque page<\/span><\/a> et de prendre en compte l\u2019ensemble de votre performance en mati\u00e8re de r\u00e9f\u00e9rencement.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\">Int\u00e9ress\u00e9 par le sujet ? D\u00e9couvrez la\u00a0<a href=\"https:\/\/formations.isarta.com\/cours\/seo-les-bases\/5\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">formation Isarta sur le SEO<\/span><\/a>.<\/p>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/seo-les-bases\/5\"><img loading=\"lazy\" class=\"aligncenter wp-image-67159\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1-300x88.png\" alt=\"\" width=\"464\" height=\"136\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1.png 600w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p><em>Retrouvez <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\">ici tous les conseils SEO de la semaine<\/a><\/span> de l&rsquo;\u00e9quipe de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/b2bquotes.com\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/span>, la\u00a0<span class=\"s1\">plateforme de r\u00e9f\u00e9rencement qui aide les entreprises \u00e0 trouver le meilleur fournisseur pour leurs projets web.<\/span><\/em><\/p>\n<p><a href=\"http:\/\/b2bquotes.com\"><img loading=\"lazy\" class=\"aligncenter wp-image-59311\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02-300x153.png\" alt=\"\" width=\"133\" height=\"68\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02.png 550w\" sizes=\"(max-width: 133px) 100vw, 133px\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68565\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-google-evalue-la-qualite-dun-site-web\/\"  data-item_title=\"Comment Google \u00e9value la qualit\u00e9 d&#039;un site Web ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Google-moteur-recherche-algorithme-1024x683.jpg\"  data-item_date=\"2019-09-26T12:30:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les semaines, l\u2019\u00e9quipe de\u00a0B2B Quotes, donne son\u00a0conseil SEO de la semaine. Aujourd\u2019hui, elle se questionne sur les crit\u00e8res qualitatifs du myst\u00e9rieux algorithme de Google.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68565\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-google-evalue-la-qualite-dun-site-web\/\"  data-item_title=\"Comment Google \u00e9value la qualit\u00e9 d&#039;un site Web ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Google-moteur-recherche-algorithme-1024x683.jpg\"  data-item_date=\"2019-09-26T12:30:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":79,"featured_media":68566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1],"tags":[738,525,1487,206,213,430],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68565"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68565"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68565\/revisions"}],"predecessor-version":[{"id":68568,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68565\/revisions\/68568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68566"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}