{"id":68628,"date":"2019-09-25T16:14:31","date_gmt":"2019-09-25T20:14:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68628"},"modified":"2019-09-25T16:16:41","modified_gmt":"2019-09-25T20:16:41","slug":"c%cc%a7a-change-une-vie-la-nouvelle-campagne-dabonnement-annuelle-de-ymca-quebec-signee-ogilvy","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/c%cc%a7a-change-une-vie-la-nouvelle-campagne-dabonnement-annuelle-de-ymca-quebec-signee-ogilvy\/","title":{"rendered":"\u00ab\u00a0C\u0327a change une vie\u00a0\u00bb, la nouvelle campagne d&rsquo;abonnement annuelle de YMCA Que\u0301bec sign\u00e9e Ogilvy"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-68632\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/7_Posters_Street-300x169.png\" alt=\"\" width=\"719\" height=\"405\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/7_Posters_Street-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/7_Posters_Street-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/7_Posters_Street.png 1024w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">25 septembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>En cette pe\u0301riode de rentre\u0301e, <a href=\"https:\/\/isarta.com\/infos\/tag\/ogilvy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Ogilvy Canada<\/span><\/a> signe la plus re\u0301cente campagne d\u2019abonnement annuelle de YMCA Que\u0301bec, en collaboration avec le photographe Jocelyn Michel et l\u2019e\u0301quipe de Consulat.<\/strong><\/span><\/p>\n<p>De\u0301ploye\u0301e partout au Que\u0301bec, l\u2019initiative fait un clin d\u2019\u0153il au be\u0301ne\u0301fice sur le quotidien d\u2019un entrai\u0302nement au YMCA. L\u2019approche cre\u0301ative joue sur la ressemblance que certaines postures sportives peuvent avoir avec des gestes de la vie courante et laisse toute la place au membre.<\/p>\n<p>La campagne se de\u0301cline en stories sur les me\u0301dias sociaux, ainsi qu\u2019en bannie\u0300res offrant aux internautes un avant-gou\u0302t d\u2019un entrai\u0302nement au YMCA. Celles-ci les invitent par exemple a\u0300 synchroniser leur respiration avec le mouvement d\u2019un cercle qui se gonfle et se de\u0301gonfle, ou a\u0300 toucher les quatre coins de l\u2019e\u0301cran avec leur curseur.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En misant sur le chevauchement entre vie courante et discipline sportive, on a voulu montrer que s\u2019entrai\u0302ner au YMCA, c\u0327a peut s\u2019incorporer harmonieusement au quotidien de quiconque \u00bb, explique Antoine Leclerc, concepteur-re\u0301dacteur chez Ogilvy.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-68630\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/2_Abribus_A-300x174.jpg\" alt=\"\" width=\"671\" height=\"389\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/2_Abribus_A-300x174.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/2_Abribus_A-768x446.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/2_Abribus_A.jpg 1024w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-68631\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/3_Mockup_Metro-300x169.jpg\" alt=\"\" width=\"775\" height=\"437\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/3_Mockup_Metro-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/3_Mockup_Metro-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/3_Mockup_Metro.jpg 1024w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-68629\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/1_Hero-300x125.jpg\" alt=\"\" width=\"617\" height=\"257\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/1_Hero-300x125.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/1_Hero-768x320.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/1_Hero-1024x427.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/1_Hero.jpg 1920w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">campagnes de l&rsquo;industrie ici<\/span><\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Et d\u00e9couvrez les <a href=\"https:\/\/isarta.com\/infos\/tag\/ogilvy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">derni\u00e8res nouvelles sur Ogilvy ici<\/span><\/a>.<\/strong><\/p>\n<p><span style=\"color: #333399;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>Annonceur : YMCA Que\u0301bec<\/li>\n<li>Agence : Ogilvy Canada<\/li>\n<li>Photographe : Jocelyn Michel (Consulat)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68628\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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d\u2019abonnement annuelle de YMCA Que\u0301bec, en collaboration avec le photographe Jocelyn Michel et l\u2019e\u0301quipe de Consulat.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68628\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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