{"id":68732,"date":"2019-09-30T13:33:18","date_gmt":"2019-09-30T17:33:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68732"},"modified":"2019-10-02T15:01:21","modified_gmt":"2019-10-02T19:01:21","slug":"loto-quebec-fait-appel-a-sid-lee-et-rodeo-fx-pour-promouvoir-son-nouveau-billet-a-gratter-100-000-h","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/loto-quebec-fait-appel-a-sid-lee-et-rodeo-fx-pour-promouvoir-son-nouveau-billet-a-gratter-100-000-h\/","title":{"rendered":"Loto-Que\u0301bec fait appel \u00e0 Sid Lee et Rodeo FX pour promouvoir son nouveau billet \u00e0 gratter 100 000 $\/h"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-68733 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/100000\ufffdH-300x169.png\" alt=\"\" width=\"566\" height=\"319\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/100000\ufffdH-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/100000\ufffdH-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/100000\ufffdH-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/100000\ufffdH.png 1916w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">30 septembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Loto-Que\u0301bec lance le nouveau billet a\u0300 gratter 100 000 $\/h avec une publicite\u0301 \u00ab crafte\u0301e avec la pre\u0301cision d\u2019un horloger suisse \u00bb, une re\u0301alisation de Sid Lee et Rodeo FX.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Comme le concept de ce nouveau billet tourne autour du temps, l\u2019horloge nous semblait e\u0302tre un bon ve\u0301hicule pour notre message, et notre agence [Sid Lee] nous a propose\u0301 d\u2019en re\u0301inventer les codes \u00bb, explique Annie Woang, cheffe de projet chez Loto Que\u0301bec. Le de\u0301fi que nous nous sommes lance\u0301s e\u0301tait d\u2019e\u0302tre clairs, tout en faisant de cet objet 3D une prouesse de re\u0301alisme, au point ou\u0300, en voyant le message, les gens se demandent si l\u2019horloge existe vraiment. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FLotoQuebecLoteries%2Fvideos%2F2494496157262856%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>C&rsquo;est le studio Rodeo FX qui a accord\u00e9 une attention particulie\u0300re a\u0300 chaque de\u0301tail, en s\u2019assurant que chaque me\u0301canisme soit cre\u0301dible.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"> C\u2019est un ve\u0301ritable travail d\u2019orfe\u0300vre qu\u2019a effectue\u0301 notre e\u0301quipe, compose\u0301e d\u2019une vingtaine d\u2019artistes 2D et 3D. Projet tre\u0300s audacieux mais o\u0302 combien stimulant et re\u0301sonnant ! \u00bb, nous confie Erik Gagnon, superviseur des effets visuels, chez Rodeo FX.<\/span><\/p><\/blockquote>\n<p>Du 2 au 3 novembre, cette nouvelle loterie fera tirer 100 000 $ chaque heure, pendant 24 h, ainsi qu\u2019un gros lot final de 1 000 000 $.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080; font-size: 20px;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>Annonceur : Loto-Quebec, Marie-Claudel Lalonde, Janie The\u0301riault, Annie Woang<\/li>\n<li>Agence: Sid Lee<\/li>\n<li>Direction de cre\u0301ation exe\u0301cutive: Alex Bernier<\/li>\n<li>Direction de cre\u0301ation : Christopher Jones<\/li>\n<li>Cre\u0301ation: Quentin Fachon, Francis Le\u0301vesque<\/li>\n<li>Service-conseil: Genevie\u0300ve Boulanger, Ve\u0301ronique Proulx, Ste\u0301phanie Gagne\u0301<\/li>\n<li>Production d\u2019agence: Ste\u0301phanie Gagne\u0301<\/li>\n<li>Production : Rodeo FX<\/li>\n<li>Producteur Exe\u0301cutif : Eric Bolduc<\/li>\n<li>Productrice : Elise Voyer<\/li>\n<li>Directeur artistique et Superviseur aux effets visuels: Erik Gagnon<\/li>\n<li>Coordonnatrices : Marilou Marchand, Julie Taxil<\/li>\n<li>Superviseur 3D : Mathieu Goulet-Aubin<\/li>\n<li>Composition originale : Boogie<\/li>\n<li>Son: BLVD<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68732\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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