{"id":68810,"date":"2019-10-01T15:59:28","date_gmt":"2019-10-01T19:59:28","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68810"},"modified":"2019-10-01T16:00:59","modified_gmt":"2019-10-01T20:00:59","slug":"cossette-devoile-la-nouvelle-campagne-pour-le-nouveau-poulet-precoupe-dexceldor","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-devoile-la-nouvelle-campagne-pour-le-nouveau-poulet-precoupe-dexceldor\/","title":{"rendered":"Cossette d\u00e9voile la nouvelle campagne pour le nouveau poulet pr\u00e9coup\u00e9\u00a0d&rsquo;Exceldor"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-68811 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Exceldor-pre\u0301coupe\u0301-300x200.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Exceldor-pre\u0301coupe\u0301-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Exceldor-pre\u0301coupe\u0301-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Exceldor-pre\u0301coupe\u0301-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Exceldor-pre\u0301coupe\u0301-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Exceldor-pre\u0301coupe\u0301.jpg 1500w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">1er octobre 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Pour souligner le lancement de son nouveau poulet pr\u00e9coup\u00e9, Exceldor propose une campagne r\u00e9alis\u00e9e par Cossette dans laquelle les consommateurs sont de nouveau invit\u00e9s \u00e0 d\u00e9celer les mensonges, qu\u2019il s\u2019agisse de d\u00e9jouer de fausses all\u00e9gations en cour ou de choisir du vrai bon poulet.<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La nouvelle gamme de produits pr\u00e9coup\u00e9s est disponible en quatre d\u00e9coupes (cubes, lani\u00e8res, filets et m\u00e9daillons). L\u2019emballage pratique, un bol recyclable, permet de mariner la viande directement dans le contenant tout en garantissant la qualit\u00e9 et la fra\u00eecheur des d\u00e9coupes.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/WMZM-sHyiWU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">De plus, le contenant \u00e9tanche \u00e9vite les d\u00e9g\u00e2ts possible dans le sac d\u2019\u00e9picerie lors du transport vers la maison et se range ergonomiquement dans le r\u00e9frig\u00e9rateur.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Nous avons su nous adapter au contexte de 2019 en proposant un produit innovant qui saura plaire aux consommateurs. Nous visons \u00e0 ce que le poulet pr\u00e9coup\u00e9 Exceldor se taille une place de choix dans le quotidien des familles qu\u00e9b\u00e9coises afin de devenir une solution pratique pour leur sauver du temps lors de la pr\u00e9paration des repas \u00bb, explique Isabelle Drouin,\u00a0Vice-Pr\u00e9sidente communication, marketing et innovation chez Exceldor.<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/04oTLZ7gpFA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne humoristique qui table sur <i>N\u2019avalez pas n&rsquo;importe quoi<\/i>, la plateforme de marque d\u2019Exceldor, se d\u00e9ploie \u00e0 la t\u00e9l\u00e9vision et en ligne. L\u2019\u00e9cosyst\u00e8me publicitaire num\u00e9rique redirige les consommateurs vers<a href=\"https:\/\/www.exceldor.ca\/fr\/concours\/poulet-precoupe\/\"><span class=\"s2\"> une page de renvoi<\/span><\/a><\/span> <span class=\"s1\">pr\u00e9sentant le nouveau produit et ses avantages. Les consommateurs peuvent ainsi tester leurs connaissances dans un <i>quiz<\/i><\/span> <span class=\"s1\">et courir la chance de remporter 5 000 $.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Cossette a \u00e9galement travaill\u00e9 avec les blogueurs \u00c9milie Murmure, Le Coup de Gr\u00e2ce, Lucie Rose et Max Laffam\u00e9, qui ont \u00e9t\u00e9 invit\u00e9s \u00e0 cr\u00e9er et tester une recette de leur choix \u00e0 partir de poulet pr\u00e9coup\u00e9 Exceldor. Les recettes seront publi\u00e9es sur leurs plateformes respectives et sur celles de la marque au cours de l\u2019automne.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FdLyJBzJCQk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/BAukIuaOR_0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les\u00a0<a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l\u2019industrie ici<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Et suivez les\u00a0<a href=\"https:\/\/isarta.com\/infos\/tag\/cossette\/\" target=\"_blank\" rel=\"noopener\">nouvelles de Cossette ici<\/a>.<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur : Exceldor<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Clients : Isabelle Drouin, V\u00e9ronic Ch\u00e9nard et Caroline Matte<\/span><\/li>\n<li class=\"p1\">Agence : Cossette<\/li>\n<li class=\"p1\">Strat\u00e9gie : Hugo Fournier<\/li>\n<li class=\"p1\">Cr\u00e9ation : S\u00e9bastien Forget, Renaud Belles-Isles, Sonia Girouard, \u00c9ric Charron et Charles Gaudreault<\/li>\n<li class=\"p1\">Produit : Zo\u00e9 B\u00e9land, Justine Gagn\u00e9 et Nadine El-Whidi<\/li>\n<li class=\"p1\">Agence m\u00e9dia : Cossette M\u00e9dia<\/li>\n<li class=\"p1\">M\u00e9dia :\u00a0 Johanne Carmichael<\/li>\n<li class=\"p1\">Maison de production : Nova Film<\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation : Fran\u00e7ois Lallier<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production : Joannie Roy, Dominik Beaulieu<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction photo : Fran\u00e7ois Gamache<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique : Gr\u00e9goire Steunou<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Stylisme : Audrey Fontaine<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Stylisme culinaire : Blake Mackay<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Post-Production : Studio \u00c9l\u00e9ment<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : Studio Expression<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68810\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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