{"id":68815,"date":"2019-10-02T08:01:30","date_gmt":"2019-10-02T12:01:30","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68815"},"modified":"2019-10-01T16:14:31","modified_gmt":"2019-10-01T20:14:31","slug":"erod-agence-creative-devoile-les-capsules-videos-humoristiques-on-jase-construction-pour-gbd-construction","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/erod-agence-creative-devoile-les-capsules-videos-humoristiques-on-jase-construction-pour-gbd-construction\/","title":{"rendered":"Erod agence cre\u0301ative d\u00e9voile les capsules vid\u00e9os humoristiques \u00ab\u00a0On jase construction\u00a0\u00bb pour GBD Construction"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-68816 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-Header-300x150.png\" alt=\"\" width=\"628\" height=\"314\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-Header-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-Header-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-Header-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-Header.png 1420w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">1er octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Erod agence cre\u0301ative signe la <a href=\"https:\/\/www.behance.net\/gallery\/85718015\/On-jase-construction-GBD-construction\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">nouvelle campagne publicitaire<\/span><\/a> de GBD Construction, mettant en vedette l\u2019animateur Benoi\u0302t Gagnon et l\u2019humoriste Dominic Paquet.<\/strong><\/span><\/p>\n<p>Pour sa nouvelle campagne de notorie\u0301te\u0301, l\u2019entreprise GBD Construction mise sur la carte de l\u2019humour et lance une se\u0301rie de capsules Web intitule\u0301e <a href=\"https:\/\/www.gestionbenoitdumoulin.com\/on-jase-construction\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">\u00ab On jase construction \u00bb<\/span><\/a>, mettant en vedette l\u2019animateur Benoi\u0302t Gagnon, porte-parole officiel du promoteur immobilier depuis l\u2019hiver dernier, et l\u2019humoriste Dominic Paquet.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/mG7_cI3yyQ4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L\u2019objectif de cette campagne, signe\u0301e Erod agence cre\u0301ative, e\u0301tait de cre\u0301er une e\u0301mission fictive de conseils de construction loufoques.<\/p>\n<p>D\u2019un co\u0302te\u0301, il y a l\u2019animateur (Benoi\u0302t Gagnon) qui veut mettre de l\u2019avant les bienfaits des maisons cle\u0301s en main de GBD Construction et de l\u2019autre, il y a l\u2019homme a\u0300 tout faire un peu lourdeau (Dominic Paquet) qui tente de justifier sa pre\u0301sence en donnant des conseils inutiles et absurdes.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/cBmQfCHzXJg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Le ba\u0302tisseur GBD Construction est reconnu sur la Rive-Nord de Montre\u0301al pour la qualite\u0301 de ses maisons neuves, et ce, depuis 30 ans. On comprend la\u0300 toute l\u2019ironie de la campagne !<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Benoi\u0302t et Dominic se comple\u0300tent a\u0300 merveille dans ces capsules. L\u2019ide\u0301e derrie\u0300re l\u2019utilisation de ces deux porte-paroles e\u0301tait de jouer avec leurs personnalite\u0301s oppose\u0301es. Une version Mini-Wheats, quoi ! \u00bb, explique Marie-Sol Perreault-Desharnais, directrice de compte chez Erod agence cre\u0301ative.<\/span><\/p><\/blockquote>\n<p>Cette campagne prendra diverses formes au cours des prochaines semaines : affichage, capsules vide\u0301o en ligne, capsules radio diffuse\u0301es sur les ondes de Rouge FM et publications sur les re\u0301seaux sociaux.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/bMREJyHPngA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/TCMoZAaH7hg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ugYVofrjSVA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/5633e385718015.5d8d213feac88.png\" \/><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-68817 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-thumb-300x150.png\" alt=\"\" width=\"592\" height=\"296\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-thumb-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-thumb.png 700w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les\u00a0<a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l\u2019industrie ici<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Et suivez les\u00a0<a href=\"https:\/\/isarta.com\/infos\/tag\/erod\/\" target=\"_blank\" rel=\"noopener\">nouvelles de Erod ici<\/a>.<\/strong><\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li class=\"p1\">Annonceur: GBD Construction<\/li>\n<li class=\"column\">Agence: Erod, agence cre\u0301ative<\/li>\n<li class=\"column\">Direction de compte: Marie-Sol Perreault Desharnais Coordination: Emmanuelle Co\u0302te\u0301<\/li>\n<li class=\"column\">Direction de cre\u0301ation: Steven Roberts<\/li>\n<li class=\"column\">Direction artistique: Marieve Gagnon Conception-re\u0301daction: Steven Roberts et Martin Ranger Design graphique: Martin Ranger<\/li>\n<li class=\"column\">Strate\u0301gie nume\u0301rique et me\u0301dias sociaux : Vincent Desmarais et Maud Nydegger-Ducharme<\/li>\n<li class=\"column\">Re\u0301alisation: Se\u0301bastien Denault<\/li>\n<li class=\"column\">Came\u0301ra, e\u0301clairage: Yannick Cuerrier Photographie: Bruno Petrozza<\/li>\n<li class=\"column\">Son: Pierre Fleurant<\/li>\n<li class=\"column\">Maquillage: Caroline Godmer<\/li>\n<li class=\"column\">Montage: Se\u0301bastien Denault<\/li>\n<li class=\"column\">Porte-paroles : Benoi\u0302t Gagnon et Dominic Paquet<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68815\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-agence-creative-devoile-les-capsules-videos-humoristiques-on-jase-construction-pour-gbd-construction\/\"  data-item_title=\"Erod agence cre\u0301ative d\u00e9voile les capsules vid\u00e9os humoristiques &quot;On jase construction&quot; pour GBD Construction\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/GBD-Grenier-Header-1024x512.png\"  data-item_date=\"2019-10-02T08:01:30-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Erod agence cre\u0301ative signe la nouvelle campagne publicitaire de GBD Construction, mettant en vedette l\u2019animateur Benoi\u0302t Gagnon et l\u2019humoriste Dominic Paquet.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68815\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-agence-creative-devoile-les-capsules-videos-humoristiques-on-jase-construction-pour-gbd-construction\/\"  data-item_title=\"Erod agence cre\u0301ative d\u00e9voile les capsules vid\u00e9os humoristiques &quot;On jase construction&quot; 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