{"id":68821,"date":"2019-10-03T12:40:14","date_gmt":"2019-10-03T16:40:14","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68821"},"modified":"2019-10-03T14:05:57","modified_gmt":"2019-10-03T18:05:57","slug":"referencement-quelles-sont-les-consequences-de-la-duplication-de-contenu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/referencement-quelles-sont-les-consequences-de-la-duplication-de-contenu\/","title":{"rendered":"R\u00e9f\u00e9rencement : quelles sont les cons\u00e9quences de la duplication de contenu ?"},"content":{"rendered":"<div id=\"attachment_68832\" style=\"width: 657px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-68832\" loading=\"lazy\" class=\"wp-image-68832\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/mur-camera-300x200.jpg\" alt=\"\" width=\"647\" height=\"431\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/mur-camera-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/mur-camera-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/mur-camera-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/mur-camera-272x182.jpg 272w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p id=\"caption-attachment-68832\" class=\"wp-caption-text\"><span style=\"font-size: 10px;\">Photo : Matthew Henry \/ <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/p>\n<\/div>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">1er octobre 2019\u00a0<\/span><\/p>\n<p><span style=\"color: #333333; font-size: 20px;\"><b>Toutes les semaines, l\u2019\u00e9quipe de\u00a0<\/b><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/b2bquotes.com\/fr\/\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/strong><\/span><b>, donne son\u00a0<\/b><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\">conseil SEO de la semaine<\/a><\/strong><\/span><b>. Aujourd\u2019hui, elle aborde la question du contenu dupliqu\u00e9&#8230; et de ses cons\u00e9quences f\u00e2cheuses pour votre site.<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Bien que l\u2019on soit nombreux <a href=\"https:\/\/isarta.com\/infos\/pourquoi-est-il-si-important-pour-son-referencement-davoir-du-contenu-unique-sur-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">\u00e0 ne pas recommander une telle pratique<\/span><\/a>, il arrive peu souvent que l\u2019on aborde avec franchise les cons\u00e9quences concr\u00e8tes engendr\u00e9es par celle-ci. Mais quelles sont-elles au juste? <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Deux types de duplications<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Avant d\u2019aller de l\u2019avant avec la pr\u00e9sentation des cons\u00e9quences de la duplication, il est indispensable de sp\u00e9cifier qu\u2019il existe deux cat\u00e9gories de duplications, lesquelles ont chacune leurs cons\u00e9quences propres.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La premi\u00e8re, soit le contenu dupliqu\u00e9 sur un m\u00eame site, peut \u00eatre caus\u00e9e par plusieurs situations\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">votre syst\u00e8me de gestion de contenu permet la publication de deux pages identiques sous la forme d\u2019URLs diff\u00e9rents ;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p2\">de nouvelles URLS comp\u00e9titionnent avec d\u2019anciennes <a href=\"https:\/\/isarta.com\/infos\/refonte-dun-site-web-est-ce-vraiment-toujours-necessaire\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">lors de la refonte du site<\/span><\/a> ;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p2\">vous avez un site e-commerce et <a href=\"https:\/\/isarta.com\/infos\/5-idees-pour-optimiser-le-referencement-de-ses-fiches-produits-en-ligne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">certaines descriptions de produits similaires se r\u00e9p\u00e8tent<\/span><\/a> ;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p2\">il s\u2019agit d\u2019un geste volontaire.<\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">La seconde, soit la duplication sur des sites externes, peut provenir de plusieurs situations; <\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">votre site et celui d\u2019un concurrent avez des fiches produits trop similaires ;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p2\">il s\u2019agit d\u2019un geste volontaire, un site ayant d\u00e9lib\u00e9r\u00e9ment reproduit le contenu d\u2019un autre.<\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">De fa\u00e7on g\u00e9n\u00e9rale, il faut dire que les moteurs de recherche <a href=\"https:\/\/isarta.com\/infos\/comment-google-evalue-la-qualite-dun-site-web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">punissent essentiellement tout ce qui est per\u00e7u comme \u00e9tant du plagiat<\/span><\/a>.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Bien qu\u2019on puisse avoir tendance \u00e0 croire qu\u2019il sera difficile pour un moteur de recherche de rep\u00e9rer d\u2019o\u00f9 provient la version originale d\u2019un site, il importe de rappeler \u00e0 tous que Google est d\u00e9sormais capable de le faire et ce, qu\u2019il s\u2019agisse d\u2019une reproduction totale ou partielle. <\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Quelles sont les cons\u00e9quences de cette pratique?<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">De prime abord, il faut pr\u00e9ciser que ce genre de pratique aura des <a href=\"https:\/\/isarta.com\/infos\/les-techniques-seo-a-jeter-desormais-a-la-poubelle\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">cons\u00e9quences s\u00e9rieuses sur le r\u00e9f\u00e9rencement de votre site<\/span><\/a>. Si Google vous identifie comme \u00e9tant responsable de duplication, votre contenu sera rel\u00e9guer au bas-fond du classement des r\u00e9sultats de recherche. Ce faisant, <a href=\"https:\/\/isarta.com\/infos\/quelques-techniques-pour-augmenter-le-trafic-sur-votre-site-web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">le trafic sur votre site s\u2019en trouvera gravement affect\u00e9<\/span><\/a>. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Advenant le cas o\u00f9 le plagiat concernerait de nombreuses pages et serait donc de grande envergure, votre site pourrait tout simplement \u00eatre ignor\u00e9 par le c\u00e9l\u00e8bre moteur de recherche.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Voil\u00e0 qui devrait susciter d\u2019amples r\u00e9flexions chez ceux qui envisagent de prendre un raccourci afin d\u2019\u00e9viter d\u2019investir temps et argent dans la <a href=\"https:\/\/isarta.com\/infos\/pourquoi-est-il-si-important-pour-son-referencement-davoir-du-contenu-unique-sur-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">cr\u00e9ation d\u2019un contenu unique de qualit\u00e9<\/span><\/a>.<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>\u00c9viter la pr\u00e9sence de contenus dupliqu\u00e9s<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Comme nous l\u2019avons mentionn\u00e9 pr\u00e9c\u00e9demment, les cons\u00e9quences engendr\u00e9es par la pr\u00e9sence de contenus dupliqu\u00e9s ne sont pas \u00e0 prendre \u00e0 la l\u00e9g\u00e8re. Pour \u00e9viter au maximum ce type de situation, il est essentiel d\u2019inspecter le site afin d\u2019y rep\u00e9rer toute erreur commise par votre syst\u00e8me de gestion de contenu. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Dans un second temps, notez que <a href=\"https:\/\/isarta.com\/infos\/quelques-techniques-pour-augmenter-le-trafic-sur-votre-site-web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">si vous faite la refonte de votre site et que sa structure est modifi\u00e9e<\/span><\/a>, vous devriez installer des redirections 301 (non-temporaires) sur celui-ci. Cela permettra d\u2019indiquer au moteur de recherche quelles sont les pages qui doivent \u00eatre index\u00e9es et quelles sont celles qui doivent \u00eatre ignor\u00e9es. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Vous devriez aussi v\u00e9rifier r\u00e9guli\u00e8rement <a href=\"https:\/\/isarta.com\/infos\/seo-les-4-rapports-fournis-par-google-search-console-a-scruter-attentivement-pour-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">le rapport d\u2019erreurs de Google Search Console<\/span><\/a>, lequel vous permettra de savoir si une duplication a \u00e9t\u00e9 rep\u00e9r\u00e9e sur votre site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\">Int\u00e9ress\u00e9 par le sujet ? D\u00e9couvrez la\u00a0<a href=\"https:\/\/formations.isarta.com\/cours\/seo-les-bases\/5\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">formation Isarta sur le SEO<\/span><\/a>.<\/p>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/seo-les-bases\/5\"><img loading=\"lazy\" class=\"aligncenter wp-image-67159\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1-300x88.png\" alt=\"\" width=\"464\" height=\"136\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1.png 600w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p><em>Retrouvez <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\">ici tous les conseils SEO de la semaine<\/a><\/span> de l&rsquo;\u00e9quipe de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/b2bquotes.com\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/span>, la\u00a0<span class=\"s1\">plateforme de r\u00e9f\u00e9rencement qui aide les entreprises \u00e0 trouver le meilleur fournisseur pour leurs projets web.<\/span><\/em><\/p>\n<p><a href=\"http:\/\/b2bquotes.com\"><img loading=\"lazy\" class=\"aligncenter wp-image-59311\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02-300x153.png\" alt=\"\" width=\"133\" height=\"68\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02.png 550w\" sizes=\"(max-width: 133px) 100vw, 133px\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68821\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/referencement-quelles-sont-les-consequences-de-la-duplication-de-contenu\/\"  data-item_title=\"R\u00e9f\u00e9rencement : quelles sont les cons\u00e9quences de la duplication de contenu ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/mur-camera-1024x683.jpg\"  data-item_date=\"2019-10-03T12:40:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les semaines, l\u2019\u00e9quipe de\u00a0B2B Quotes, donne son\u00a0conseil SEO de la semaine. Aujourd\u2019hui, elle aborde la question du contenu dupliqu\u00e9&#8230; et de ses cons\u00e9quences f\u00e2cheuses pour votre site.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68821\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/referencement-quelles-sont-les-consequences-de-la-duplication-de-contenu\/\"  data-item_title=\"R\u00e9f\u00e9rencement : quelles sont les cons\u00e9quences de la duplication de contenu ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/mur-camera-1024x683.jpg\"  data-item_date=\"2019-10-03T12:40:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":79,"featured_media":68832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1],"tags":[525,1487,206,213,430],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68821"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68821"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68821\/revisions"}],"predecessor-version":[{"id":68834,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68821\/revisions\/68834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68832"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}