{"id":68845,"date":"2019-10-03T12:30:23","date_gmt":"2019-10-03T16:30:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68845"},"modified":"2019-10-03T14:06:04","modified_gmt":"2019-10-03T18:06:04","slug":"camden-soffre-une-nouvelle-plateforme-de-marque-et-un-nouveau-site-web","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-soffre-une-nouvelle-plateforme-de-marque-et-un-nouveau-site-web\/","title":{"rendered":"Camden s&rsquo;offre une nouvelle plateforme de marque et un nouveau site Web"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-68849 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/camden-bureaux-audace-300x168.png\" alt=\"\" width=\"714\" height=\"400\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/camden-bureaux-audace-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/camden-bureaux-audace.png 501w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<p class=\"p2\"><span style=\"font-size: 12px; color: #999999;\">2 octobre 2019<\/span><\/p>\n<p class=\"p4\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\"><a href=\"https:\/\/isarta.com\/infos\/tag\/camden\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Camden<\/span><\/a> vient d\u2019annoncer le lancement de son nouveau manifeste, de son <a href=\"https:\/\/camdenpublicite.com\/fr-ca\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">nouveau site Web<\/span><\/a> ainsi que la refonte de l\u2019ensemble de ses outils de communication r\u00e9alis\u00e9e sous le grand th\u00e8me \u00ab Vous avez le courage ? Nous avons l\u2019audace \u00bb.<\/span><\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Le nouveau th\u00e8me et la nouvelle plateforme conceptuelle ont \u00e9t\u00e9 d\u00e9velopp\u00e9s sous l\u2019\u00e9gide de John Dutton, v.-p. cr\u00e9ation et associ\u00e9, et Didier Plantard, chef design du bureau de Montr\u00e9al, en impliquant les directions, cr\u00e9atifs et strat\u00e8ges des bureaux du groupe \u00e0 Montr\u00e9al, Toronto et Lyon. Rodolphe Chambon, directeur de cr\u00e9ation du bureau de Lyon, a pour sa part pilot\u00e9 la r\u00e9alisation du manifeste.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Ce lancement a \u00e9t\u00e9 pr\u00e9sent\u00e9 en avant-premi\u00e8re ces derniers jours lors d\u2019\u00e9v\u00e9nements priv\u00e9s au Canada et en France, r\u00e9unissant du m\u00eame coup les clients et les partenaires de l\u2019agence.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/H7swRMitEHs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\">Ce r\u00e9am\u00e9nagement est le fruit d\u2019un grand chantier, lanc\u00e9 en 2018, qui visait \u00e0 r\u00e9viser l\u2019ensemble des points de contact de Camden afin de les arrimer \u00e0 son nouveau positionnement, <i>La<\/i>\u00a0<i>Pens\u00e9e rebelle<\/i>, ainsi qu\u2019\u00e0 sa nouvelle r\u00e9alit\u00e9 de groupe, Camden \u00e9voluant notamment sur les march\u00e9s locaux, nationaux et mondiaux.\u00a0<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Une collaboration transatlantique<\/b><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Tout comme pour l\u2019ensemble du grand projet, le nouveau site Web de Camden a \u00e9t\u00e9 r\u00e9alis\u00e9 et produit enti\u00e8rement \u00e0 l\u2019interne, en misant sur une collaboration entre les cr\u00e9atifs et designers lyonnais de l\u2019agence et leurs coll\u00e8gues de Montr\u00e9al et Toronto, qui ont pour leur part, assur\u00e9 les portions strat\u00e9giques, la programmation et l\u2019int\u00e9gration du site.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Ce nouveau site Web approfondit l\u2019exp\u00e9rience usager tout en la simplifiant et d\u00e9voile davantage de profondeur de contenu, \u00e0 travers une interface plus intuitive. La r\u00e9sultante \u00e9tant particuli\u00e8rement perceptible lors de la consultation des r\u00e9f\u00e9rences de l\u2019agence ou de sa palette compl\u00e8te de services int\u00e9gr\u00e9s.<\/span><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\">Je suis particuli\u00e8rement fier de la r\u00e9elle complicit\u00e9 qui a r\u00e9gn\u00e9 entre nos diff\u00e9rentes \u00e9quipes tout au long de ce beau projet, qui avait \u00e9galement comme objectif de souder des passionn\u00e9s \u0153uvrant dans des contextes diff\u00e9rents, mais partageant le m\u00eame souci du d\u00e9tail et le m\u00eame engagement pour Camden. Refl\u00e9ter ainsi ce que nous sommes devenus, ensemble, est absolument satisfaisant, mais de voir se tisser des liens authentiques l\u2019est tout autant \u00bb, d\u00e9clare\u00a0Mathieu B\u00e9dard, pr\u00e9sident du groupe.<\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-68846 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-300x133.png\" alt=\"\" width=\"564\" height=\"250\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-300x133.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-768x340.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-1024x454.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site.png 1413w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<h2 class=\"p4\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Un design d\u2019espace en ad\u00e9quation, un reel et un film \u00ab culture d\u2019agence \u00bb actualis\u00e9s<\/b><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Dans le cadre de ce projet, certains espaces du bureau de Montr\u00e9al ont \u00e9galement \u00e9t\u00e9 adapt\u00e9s. L\u2019installation permanente d\u2019un film d\u2019art portant sur <i>La<\/i>\u00a0<i>Pens\u00e9e rebelle<\/i>\u00a0a \u00e9t\u00e9 compl\u00e9t\u00e9e \u00e0 la r\u00e9ception de l\u2019agence, alors qu\u2019une \u0153uvre de l\u2019artiste du Mile-End Rory Dean (LNDMRK) a \u00e9t\u00e9 acquise et install\u00e9e sur un grand mur de l\u2019aire de vie commune, venant par le fait m\u00eame bonifier la collection d\u2019\u0153uvres d\u2019art de Camden.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-68848 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-bureau-300x168.png\" alt=\"\" width=\"623\" height=\"349\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-bureau-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-bureau.png 496w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/> <img loading=\"lazy\" class=\" wp-image-68850 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-3-268x300.png\" alt=\"\" width=\"533\" height=\"597\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-3-268x300.png 268w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-3.png 486w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/4d51Ub82Bx0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\">Le \u00ab reel \u00bb et le film portant sur la culture de l\u2019agence ont \u00e9galement \u00e9t\u00e9 revus, tout comme la pochette, la brochure g\u00e9n\u00e9rale de l\u2019agence ainsi que sa version destin\u00e9e aux prospects en marketing des ressources humaines. Fait \u00e0 noter, des am\u00e9nagements seront effectu\u00e9s dans les bureaux de Lyon et de Toronto lors des prochains mois.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-68847 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-2-300x254.png\" alt=\"\" width=\"563\" height=\"477\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-2-300x254.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-2.png 508w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<h2 class=\"p4\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Une strat\u00e9gie sociale cons\u00e9quente<\/b><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Pour terminer, une toute nouvelle strat\u00e9gie de contenu sera d\u00e9ploy\u00e9e dans les prochains jours sur les diff\u00e9rents r\u00e9seaux sociaux occup\u00e9s par l\u2019agence, notamment Facebook, Instagram et LinkedIn, avec pour objectif avou\u00e9 de contribuer \u00e0 l\u2019\u00e9mergence de la marque Camden et son positionnement, mais aussi afin de refl\u00e9ter l\u2019excellence de sa marque employeur, qui attire plus que jamais des talents issus des quatre coins du monde.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">\u00a0Retrouvez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/camden\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">nouvelles de l&rsquo;agence Camden ici<\/span><\/a>.<\/span><\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Direction de la cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Conception-r\u00e9daction : Susannah Rubin, Mathieu Chabot, Luna Dansereau<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">R\u00e9alisation \u00ab Manifeste \u00bb : Rodolphe Chambon<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Chef design : Didier Plantard<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Design : Frederic Roy<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Web design : Lionel Farget, Brice Barta, Lucile Coche<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Strat\u00e9gie : Fanny Mounier, Yara El-Soueidi, Camille Poulin<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Gestion de projet &#8211; outils de communication : Billie Gagn\u00e9-Lebel<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Gestion de projet &#8211; site Web : Camille Morin, Na\u00efma Benbrik<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Programmation : Andr\u00e9 Proulx<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Int\u00e9gration : Jessie Gladu, Caroline Perrin<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Audit SEO : Rablab<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Son \u00ab Manifeste \u00bb : Cult Nation<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Photos \u00e9quipes Montr\u00e9al et Toronto : John Londo\u00f1o (Consulat)<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Photos \u00e9quipe Lyon : Julien Malabry (Poltred)<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Montage \u00ab Reel \u00bb : Martin Bourgault<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Montage \u00ab Film culture \u00bb : Susannah Rubin<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">R\u00e9alisation \u00ab Pens\u00e9e rebelle \u00bb, r\u00e9ception de Montr\u00e9al : \u00c9va Ducharme<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Assurance qualit\u00e9 et r\u00e9vision linguistique : Christiane Rioux, Isabelle Vialle-Soubranne<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68845\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-soffre-une-nouvelle-plateforme-de-marque-et-un-nouveau-site-web\/\"  data-item_title=\"Camden s&#039;offre une nouvelle plateforme de marque et un nouveau site Web\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-1024x454.png\"  data-item_date=\"2019-10-03T12:30:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Camden vient d\u2019annoncer le lancement de son nouveau manifeste, de son nouveau site Web ainsi que la refonte de l\u2019ensemble de ses outils de communication r\u00e9alis\u00e9e sous le grand th\u00e8me \u00ab Vous avez le courage ? Nous avons l\u2019audace \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68845\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-soffre-une-nouvelle-plateforme-de-marque-et-un-nouveau-site-web\/\"  data-item_title=\"Camden s&#039;offre une nouvelle plateforme de marque et un nouveau site Web\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-site-1024x454.png\"  data-item_date=\"2019-10-03T12:30:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":68846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[442,186,233,1176,1488,1330,856],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68845"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68845"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68845\/revisions"}],"predecessor-version":[{"id":68853,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68845\/revisions\/68853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68846"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}