{"id":68877,"date":"2019-10-03T09:27:47","date_gmt":"2019-10-03T13:27:47","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68877"},"modified":"2019-10-03T09:27:47","modified_gmt":"2019-10-03T13:27:47","slug":"bleublancrouge-devoile-sa-campagne-pour-les-probiotiques-bio-k-avec-stephane-raymond","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bleublancrouge-devoile-sa-campagne-pour-les-probiotiques-bio-k-avec-stephane-raymond\/","title":{"rendered":"Bleublancrouge d\u00e9voile sa campagne pour les probiotiques Bio-K+ avec St\u00e9phane Raymond"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-68878\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Gaz-300x169.jpg\" alt=\"\" width=\"694\" height=\"391\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Gaz-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Gaz-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Gaz-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Gaz.jpg 1920w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">2 octobre 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Bleublancrouge et l\u2019entreprise qu\u00e9b\u00e9coise de probiotiques Bio-K+ lancent une toute nouvelle campagne qui risque de faire des petits bruits.\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La marque, qui d\u00e9tient un bassin d\u2019adeptes fid\u00e8les, souhaitait se faire remarquer par un plus vaste public.\u00a0<\/span><span class=\"s1\">Cette campagne donne un c\u00f4t\u00e9 plus humain et personnel \u00e0 la marque tout en \u00e9duquant la population aux b\u00e9n\u00e9fices des probiotiques.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/4KVYvZVFlGs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Nous avons eu la latitude n\u00e9cessaire pour bousculer la tradition et adopter un nouveau ton. En abordant par l&rsquo;humour un sujet de conversation d\u00e9licat, nous tentons de montrer sans aucun tabou les sympt\u00f4mes signalant la pertinence d\u2019utiliser les probiotiques. Nous sommes tr\u00e8s reconnaissants de la confiance que nous a accord\u00e9e Bio-K+ dans l\u2019\u00e9laboration de cette campagne audacieuse, \u00bb indique Genevi\u00e8ve Moreau, directrice groupe-conseil, Bleublancrouge Montr\u00e9al<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">La marque ne tourne pas le dos pour autant \u00e0 son c\u00f4t\u00e9 scientifique. Elle le rappelle d\u2019ailleurs en cr\u00e9ant un tout nouveau personnage, interpr\u00e9t\u00e9 par St\u00e9phane Raymond (Chest-Bras et Synvain R\u00e9nove), qui vient d\u00e9tourner les codes classiques du scientifique au sarrau blanc.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne se d\u00e9clinera sur le web (Facebook et YouTube), en super-panneaux dans la r\u00e9gion de Montr\u00e9al ainsi que dans les Publisac.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/m3EYRymuces\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FM43NYgEaKg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/W9xe8ARCu6w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/M6uu9W6wTTM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-68881\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Maquette_Toilette_02-223x300.jpg\" alt=\"\" width=\"479\" height=\"644\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Maquette_Toilette_02-223x300.jpg 223w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Maquette_Toilette_02-768x1033.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Maquette_Toilette_02-761x1024.jpg 761w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-68880\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Maquette_Toilette_01-225x300.jpg\" alt=\"\" width=\"501\" height=\"668\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Maquette_Toilette_01-225x300.jpg 225w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Maquette_Toilette_01-768x1024.jpg 768w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-68879\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Lumiquai_v2-300x169.jpg\" alt=\"\" width=\"595\" height=\"335\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Lumiquai_v2-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Lumiquai_v2-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Lumiquai_v2-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Bio-K_OOH_Lumiquai_v2.jpg 1920w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : Bio-K+\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence : Bleublancrouge<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production :\u00a0Pas d\u2019fruit<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : La majeure<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68877\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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--><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bleublancrouge et l\u2019entreprise qu\u00e9b\u00e9coise de probiotiques Bio-K+ lancent une toute nouvelle campagne qui risque de faire des petits bruits.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68877\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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