{"id":68987,"date":"2019-10-07T14:20:39","date_gmt":"2019-10-07T18:20:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=68987"},"modified":"2019-10-10T11:01:34","modified_gmt":"2019-10-10T15:01:34","slug":"pierre-yves-mcsween-dans-la-nouvelle-campagne-publicitaire-de-la-federation-des-cegeps-et-absolu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pierre-yves-mcsween-dans-la-nouvelle-campagne-publicitaire-de-la-federation-des-cegeps-et-absolu\/","title":{"rendered":"Pierre-Yves McSween, dans la nouvelle campagne publicitaire de la Fe\u0301de\u0301ration des ce\u0301geps et Absolu"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-68995\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Cegep-absolu-300x158.png\" alt=\"\" width=\"606\" height=\"319\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Cegep-absolu-300x158.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Cegep-absolu-768x404.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Cegep-absolu-1024x538.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Cegep-absolu.png 1033w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">7 octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour une sixie\u0300me anne\u0301e, la Fe\u0301de\u0301ration des ce\u0301geps et Absolu ont lance\u0301 une campagne publicitaire pour faire valoir les atouts du re\u0301seau colle\u0301gial public pour le Que\u0301bec. Cette anne\u0301e, la campagne CE\u0301GEP : un choix vraiment intelligent met en sce\u0300ne Pierre-Yves McSween qui de\u0301boulonne les mythes souvent associe\u0301s aux ce\u0301geps. L\u2019auteur, animateur et chroniqueur reconnu pour ses connaissances e\u0301conomiques, renforce la cre\u0301dibilite\u0301 du message tout en lui apportant une touche fort sympathique.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les messages de notre campagne, axe\u0301s sur l\u2019accessibilite\u0301 a\u0300 l\u2019enseignement supe\u0301rieur et le de\u0301veloppement des compe\u0301tences, de\u0301montrent la pertinence des ce\u0301geps pour les individus et pour le Que\u0301bec \u00bb, souligne Judith Laurier, directrice des communications a\u0300 la Fe\u0301de\u0301ration des ce\u0301geps. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/95iQjY7iq58\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette campagne permet de donner une voix au re\u0301seau colle\u0301gial public et de positionner les ce\u0301geps comme des acteurs incontournables de la socie\u0301te\u0301 que\u0301be\u0301coise.<\/p>\n<p>La campagne CE\u0301GEP : un choix vraiment intelligent se de\u0301ploie depuis le 6 octobre, en franc\u0327ais et en anglais, sur diverses plateformes. Des messages publicitaires seront ainsi diffuse\u0301s sur les ondes de diffe\u0301rentes chai\u0302nes de te\u0301le\u0301vision tout au long de l\u2019automne et au de\u0301but de l\u2019hiver, tandis que les capsules vide\u0301os seront diffuse\u0301es sur le Web et dans les re\u0301seaux sociaux durant la me\u0302me pe\u0301riode.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/BmQHkehHFKQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/dsXRQL0euvY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/kHvGUIgHmCw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez <a href=\"https:\/\/isarta.com\/infos\/tag\/absolu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">les nouvelles d&rsquo;Absolu ici<\/span><\/a>.<\/strong><\/p>\n<p><span style=\"color: #000080;\"><strong>Cr\u00e9dits :<\/strong><\/span><\/p>\n<ul>\n<li>Annonceur : Fe\u0301de\u0301ration des ce\u0301geps<\/li>\n<li>Agence : Absolu<\/li>\n<li>Direction de compte : Myle\u0300ne The\u0301riault<\/li>\n<li>Strate\u0301gie et planification : Louis Morissette et Marie-He\u0301le\u0300ne Be\u0301lisle<\/li>\n<li>Service conseil : Myle\u0300ne The\u0301riault, Jacinthe Roberge\u00a0et Milly Isabelle<\/li>\n<li>Conception : Karine Sylvestre, Nicolas Quaderno, Julianne Beaulieu-Genest<\/li>\n<li>Production et post-production : Nicolas Quaderno<\/li>\n<li>Re\u0301alisation : Matt Charland<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68987\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pierre-yves-mcsween-dans-la-nouvelle-campagne-publicitaire-de-la-federation-des-cegeps-et-absolu\/\"  data-item_title=\"Pierre-Yves McSween, dans la nouvelle campagne publicitaire de la Fe\u0301de\u0301ration des ce\u0301geps et Absolu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Cegep-absolu-1024x538.png\"  data-item_date=\"2019-10-07T14:20:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour une sixie\u0300me anne\u0301e, la Fe\u0301de\u0301ration des ce\u0301geps et Absolu ont lance\u0301 une campagne publicitaire pour faire valoir les atouts du re\u0301seau colle\u0301gial public pour le Que\u0301bec. Cette anne\u0301e, la campagne CE\u0301GEP : un choix vraiment intelligent met en sce\u0300ne Pierre-Yves McSween qui de\u0301boulonne les mythes souvent associe\u0301s aux ce\u0301geps. L\u2019auteur, animateur et chroniqueur reconnu pour ses connaissances e\u0301conomiques, renforce la cre\u0301dibilite\u0301 du message tout en lui apportant une touche fort sympathique.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_68987\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pierre-yves-mcsween-dans-la-nouvelle-campagne-publicitaire-de-la-federation-des-cegeps-et-absolu\/\"  data-item_title=\"Pierre-Yves McSween, dans la nouvelle campagne publicitaire de la Fe\u0301de\u0301ration des ce\u0301geps et Absolu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Cegep-absolu-1024x538.png\"  data-item_date=\"2019-10-07T14:20:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":68995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[348,229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68987"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=68987"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68987\/revisions"}],"predecessor-version":[{"id":69107,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/68987\/revisions\/69107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/68995"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=68987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=68987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=68987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}