{"id":69006,"date":"2019-10-07T15:05:53","date_gmt":"2019-10-07T19:05:53","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69006"},"modified":"2019-10-07T15:05:53","modified_gmt":"2019-10-07T19:05:53","slug":"strategies-teste-les-gestionnaires-sur-leurs-competences-en-marketing-par-courriel","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/strategies-teste-les-gestionnaires-sur-leurs-competences-en-marketing-par-courriel\/","title":{"rendered":"STRAT\u00c9GIES teste les gestionnaires sur leurs comp\u00e9tences en marketing par courriel"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-69007\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Strategies-courriel-300x178.png\" alt=\"\" width=\"711\" height=\"422\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Strategies-courriel-300x178.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Strategies-courriel-768x455.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Strategies-courriel-1024x606.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Strategies-courriel.png 1280w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">7 octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span class=\"s1\">STRAT\u00c9GIES, dont le domaine d\u2019expertise inclut le marketing par courriel, a cr\u00e9\u00e9 un outil de diagnostic ludique et amusant \u00e0 l\u2019intention des gestionnaires marketing pour \u00e9valuer leurs pratiques. Sous le th\u00e8me \u00ab\u2009H\u00e9ros ou z\u00e9ro \u2014 \u00cates-vous un pro du courriel\u2009?\u2009\u00bb, cet outil pose, tour \u00e0 tour, une s\u00e9rie de questions simples sur les principales pratiques li\u00e9es au courriel.<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00c0 la fin de l\u2019exercice, le participant re\u00e7oit son diagnostic et son niveau\u00a0: h\u00e9ros novice, h\u00e9ros \u00e9mergent ou super-h\u00e9ros chevronn\u00e9. On lui transmet alors des conseils personnalis\u00e9s \u2014 par courriel, \u00e9videmment \u2014 pour l\u2019aider \u00e0 am\u00e9liorer sa performance et prendre sa place au sein de la communaut\u00e9 des superh\u00e9ros du courriel.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Vous d\u00e9sirez mesurer votre performance\u2009? Faites le test en visitant le <a href=\"https:\/\/strategies.ca\/superhero\"><span class=\"s2\">https:\/\/strategies.ca\/superhero<\/span><\/a><\/span><span class=\"s3\">.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Pour d\u00e9couvrir la vision qui sous-tend cet outil, Mark Morin, fondateur du collaboratoire, a publi\u00e9 un article sur le sujet:\u00a0<a href=\"https:\/\/strategies.ca\/marketing-par-courriel\/outil-devaluation-pratiques-marketing-courriel\/\"><span class=\"s2\">https:\/\/strategies.ca\/marketing-par-courriel\/outil-devaluation-pratiques-marketing-courriel\/<\/span><\/a>.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">L\u2019\u00e9quipe de strat\u00e8ges et de tacticiens de STRAT\u00c9GIES se d\u00e9finit comme un <a href=\"https:\/\/strategies.ca\/marketing-relationnel\/cest-quoi-un-collaboratoire\/\"><span class=\"s4\"><i>collaboratoire<\/i><\/span><\/a><b> <\/b>d\u2019artisans du marketing relationnel ayant pour mission de rapprocher les marques et les gens en concevant et en d\u00e9ployant des programmes pour recruter, d\u00e9velopper et conserver les clients.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69006\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/strategies-teste-les-gestionnaires-sur-leurs-competences-en-marketing-par-courriel\/\"  data-item_title=\"STRAT\u00c9GIES teste les gestionnaires sur leurs comp\u00e9tences en marketing par courriel\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Strategies-courriel-1024x606.png\"  data-item_date=\"2019-10-07T15:05:53-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>STRAT\u00c9GIES, dont le domaine d\u2019expertise inclut le marketing par courriel, a cr\u00e9\u00e9 un outil de diagnostic ludique et amusant \u00e0 l\u2019intention des gestionnaires marketing pour \u00e9valuer leurs pratiques. Sous le th\u00e8me \u00ab\u2009H\u00e9ros ou z\u00e9ro \u2014 \u00cates-vous un pro du courriel\u2009?\u2009\u00bb, cet outil pose, tour \u00e0 tour, une s\u00e9rie de questions simples sur les principales pratiques li\u00e9es au courriel.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69006\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/strategies-teste-les-gestionnaires-sur-leurs-competences-en-marketing-par-courriel\/\"  data-item_title=\"STRAT\u00c9GIES teste les gestionnaires sur leurs comp\u00e9tences en marketing par courriel\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Strategies-courriel-1024x606.png\"  data-item_date=\"2019-10-07T15:05:53-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,901],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69006"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69006"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69006\/revisions"}],"predecessor-version":[{"id":69008,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69006\/revisions\/69008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69007"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}