{"id":69042,"date":"2019-10-10T12:19:18","date_gmt":"2019-10-10T16:19:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69042"},"modified":"2019-10-10T16:28:44","modified_gmt":"2019-10-10T20:28:44","slug":"quebecor-recolte-le-grand-prix-du-concours-pancanadien-ooh-showdown","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quebecor-recolte-le-grand-prix-du-concours-pancanadien-ooh-showdown\/","title":{"rendered":"Que\u0301becor re\u0301colte le grand prix du concours pancanadien OOH Showdown"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-69048\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-300x200.jpg\" alt=\"\" width=\"533\" height=\"355\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-768x511.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-272x182.jpg 272w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">8 octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><a href=\"https:\/\/isarta.com\/infos\/tag\/quebecor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Que\u0301becor<\/span><\/a> a re\u0301colte\u0301 trois honneurs dont le grand prix lors de la huitie\u0300me e\u0301dition du concours national OOH Showdown. Organise\u0301e par le groupe Advertising Club of Toronto, cette compe\u0301tition honore les meilleures campagnes en affichage exte\u0301rieur au Canada. Sa remise de prix s\u2019est de\u0301roule\u0301e le 4 octobre dernier.<\/strong><\/span><\/p>\n<p>Une campagne d\u2019affichage annonc\u0327ant le spectacle Alegria du Cirque du Soleil a e\u0301te\u0301 de\u0301signe\u0301e meilleure exe\u0301cution de l\u2019anne\u0301e au pays. Cette offensive a e\u0301te\u0301 de\u0301ploye\u0301e au centre-ville de Montre\u0301al dans un abribus dote\u0301 de technologies interactives.<\/p>\n<p>Les gens y e\u0301taient invite\u0301s a\u0300 activer un e\u0301cran. Celui-ci devenait alors un miroir dans lequel ils e\u0301taient transporte\u0301s dans diffe\u0301rentes se\u0301quences du spectacle. Des images et de la musique d\u2019Alegria rendaient l\u2019immersion encore plus totale.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/MVxcmlxV5fI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La me\u0302me exe\u0301cution a remporte\u0301 le premier prix dans la cate\u0301gorie \u00ab Expe\u0301rientiel \u00bb, laquelle salue des offensives qui procurent des expe\u0301riences ou qui ge\u0301ne\u0300rent une interaction avec le public.<\/p>\n<p>Par ailleurs, la campagne la bie\u0300re belge Hoegaarden a obtenu le prix principal dans la cate\u0301gorie \u00ab Affichage de rue\/transport \u00bb. Aussi implante\u0301e au centre-ville de Montre\u0301al, l\u2019ope\u0301ration pre\u0301sentait un abribus qui stimulait les sens, notamment avec des chants d\u2019oiseaux, un plafond transforme\u0301 en ciel bleu estival et des effluves d\u2019oranges frai\u0302chement cueillies.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Uupl4zGUjqQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">C&rsquo;est avec une cre\u0301ativite\u0301 innovante, la force d&rsquo;un travail d&rsquo;e\u0301quipe et un produit rendu de haute qualite\u0301 que Que\u0301becor de\u0301veloppe une complicite\u0301 avec l&rsquo;annonceur, lui permettant de se de\u0301marquer. Chez Que\u0301becor, l&rsquo;atteinte des objectifs de nos clients est notre priorite\u0301. La performance des campagnes est notre engagement. Se de\u0301finir comme cre\u0301ateurs d\u2019impact dans la re\u0301alisation de campagne d&rsquo;envergure dans les rues pour nos clients est au coeur de l&rsquo;ADN de Quebecor \u00bb, se re\u0301jouit Claude Foisy, Vice-pre\u0301sident, Marketing Groupe TVA et Que\u0301becor, Affichage.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69042\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-recolte-le-grand-prix-du-concours-pancanadien-ooh-showdown\/\"  data-item_title=\"Que\u0301becor re\u0301colte le grand prix du concours pancanadien OOH Showdown\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-1024x682.jpg\"  data-item_date=\"2019-10-10T12:19:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Que\u0301becor a re\u0301colte\u0301 trois honneurs dont le grand prix lors de la huitie\u0300me e\u0301dition du concours national OOH Showdown. Organise\u0301e par le groupe Advertising Club of Toronto, cette compe\u0301tition honore les meilleures campagnes en affichage exte\u0301rieur au Canada. Sa remise de prix s\u2019est de\u0301roule\u0301e le 4 octobre dernier.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69042\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-recolte-le-grand-prix-du-concours-pancanadien-ooh-showdown\/\"  data-item_title=\"Que\u0301becor re\u0301colte le grand prix du concours pancanadien OOH Showdown\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-1024x682.jpg\"  data-item_date=\"2019-10-10T12:19:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,195],"tags":[292,1176,425,779],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69042"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69042"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69042\/revisions"}],"predecessor-version":[{"id":69050,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69042\/revisions\/69050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69048"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}