{"id":69227,"date":"2019-10-15T11:33:03","date_gmt":"2019-10-15T15:33:03","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69227"},"modified":"2019-10-15T11:34:11","modified_gmt":"2019-10-15T15:34:11","slug":"bob-devoile-le-processus-creatif-ayant-mene-au-bal-du-mac-2019","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bob-devoile-le-processus-creatif-ayant-mene-au-bal-du-mac-2019\/","title":{"rendered":"Bob de\u0301voile le processus cre\u0301atif ayant mene\u0301 au Bal du MAC 2019"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-69229 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-16931-284x300.jpg\" alt=\"\" width=\"454\" height=\"480\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-16931-284x300.jpg 284w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-16931-768x812.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-16931-969x1024.jpg 969w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-16931.jpg 1960w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">15 octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour une deuxie\u0300me anne\u0301e conse\u0301cutive, <a href=\"https:\/\/isarta.com\/infos\/tag\/bob\/\" target=\"_blank\" rel=\"noopener\">Bob<\/a> s\u2019est vu confier le mandat de cre\u0301ation et de production expe\u0301rientielle du Bal du <a href=\"https:\/\/isarta.com\/infos\/tag\/mac\/\">MAC<\/a>. <a href=\"https:\/\/isarta.com\/infos\/le-bal-du-mac-confie-a-lagence-bob\/\">Apre\u0300s avoir livre\u0301 Interruption en 2018<\/a> dans le contexte du re\u0301ame\u0301nagement du MAC, Bob a eu le feu vert de la Fondation du Muse\u0301e d\u2019art contemporain de Montre\u0301al pour immerger le Tout-Montre\u0301al <a href=\"https:\/\/macm.org\/activites\/bal-du-mac-2019\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">dans l\u2019univers de Candide<\/span><\/a>, que plusieurs conside\u0300rent de\u0301ja\u0300 comme la meilleure e\u0301dition de l\u2019e\u0301ve\u0301nement annuel.<\/strong><\/span><\/p>\n<p>Directeur de cre\u0301ation expe\u0301rientiel et associe\u0301 chez Bob, Claude\u0301ric Saint-Amand explique la de\u0301marche :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Cette anne\u0301e, nous nous e\u0301tions donne\u0301 le de\u0301fi d\u2019entrai\u0302ner les invite\u0301s dans une sorte de terrain de jeu pour adultes. Comme une \u0153uvre immersive, Candide est ne\u0301 de l\u2019expression de la mauvaise conduite a\u0300 travers les re\u0301fe\u0301rents nai\u0308fs et nostalgiques de l\u2019enfance \u2013 avec une connotation amusante et volontairement un peu de\u0301rangeante. Comme le laissait entendre notre invitation, l\u2019univers s\u2019adressait \u00ab\u00a0aux grands enfants pas si sages de\u0301sireux de poursuivre l\u2019ambigui\u0308te\u0301 tardivement&#8230;\u201d. Cette ambigui\u0308te\u0301 nous a permis de sortir des conventions a\u0300 travers les expe\u0301riences ludiques, les couleurs et les ambiances que nous avons livre\u0301es. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/AKtY5NInTeQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Une cre\u0301ation et production signe\u0301e Bob<\/strong><\/p>\n<p>En plus de la conception, Bob tenait de nouveau cette anne\u0301e a\u0300 e\u0302tre entie\u0300rement responsable de la <a href=\"https:\/\/bob.ca\/fr\/nouvelles\/les-coulisses-creatives-du-bal-du-mac-2019\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">production du Bal du MAC<\/span><\/a>. Claude\u0301ric Saint-Amand ajoute :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Tes invite\u0301s ne te jugent pas sur tes moodboards, ils te jugent sur l\u2019expe\u0301rience. Et l\u2019expe\u0301rience, c\u0327a se planifie dans les moindres de\u0301tails. Si, par expe\u0301rience, on arrive a\u0300 planifier 80 % de nos ambiances et moments forts, il reste que certains ajustements ne peuvent se faire que sur place, et ce, jusqu\u2019a\u0300 la dernie\u0300re minute. La cre\u0301ativite\u0301, en expe\u0301rientiel, c\u2019est autant ta vision que ta capacite\u0301 a\u0300 t\u2019adapter. C\u2019est du live. \u00bb<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-69228 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-2585-300x200.jpg\" alt=\"\" width=\"539\" height=\"359\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-2585-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-2585-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-2585-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-2585-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-2585.jpg 1960w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/p>\n<p>La Fondation du Muse\u0301e d\u2019art contemporain de Montre\u0301al a pour mission de soutenir le Muse\u0301e dans ses divers po\u0302les d\u2019activite\u0301s, soit l\u2019enrichissement de sa Collection, la production d\u2019expositions et le maintien des programmes e\u0301ducatifs.\u00a0La Fondation organise annuellement trois soire\u0301es-be\u0301ne\u0301fice fort courues : Les Printemps du MAC, en avril ; le Bal du Muse\u0301e, en septembre ; et le Symposium des collectionneurs Banque<\/p>\n<p>Fonde\u0301e en 2002, Bob est une agence de strate\u0301gie et de cre\u0301ation en communication marketing. Elle oriente son expertise dans les domaines du marketing consommateur (shopper marketing), de la publicite\u0301, de la promotion, du marketing nume\u0301rique, du marketing de contenu et du marketing e\u0301ve\u0301nementiel. Ses principaux clients sont Bois BSL, Danone, De\u0301co Surfaces, Equisoft, la Fondation Lise Watier, le Groupe Jean Coutu, Financie\u0300re des professionnels, le Groupe Se\u0301same, les Laboratoires Nutrisante\u0301, Laboratoire Suisse, Lowe\u2019s Canada, le Mouvement Desjardins, Nutrilait, ProContact, Saputo, Unilever Canada et Weston Foods.<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/bob\/\">nouvelles de l&rsquo;agence Bob ici<\/a>.<\/strong><\/p>\n<p>CRE\u0301DITS<\/p>\n<ul>\n<li>Client : <a href=\"https:\/\/macm.org\/fondation\/\"><span style=\"color: #3366ff;\">La Fondation du Muse\u0301e d\u2019art contemporain de Montre\u0301al<\/span><\/a><\/li>\n<li>Identite\u0301, cre\u0301ation et production expe\u0301rientielle : <a href=\"https:\/\/bob.ca\/\"><span style=\"color: #3366ff;\">Bob<\/span><\/a><\/li>\n<li>Motion design : <a href=\"http:\/\/www.wolfganganimation.com\/\"><span style=\"color: #3366ff;\">Wolfgang Animation<\/span><\/a><\/li>\n<li>Photographie : <a href=\"https:\/\/rodeoproduction.com\/artistes\/gabriellesykes\/\"><span style=\"color: #3366ff;\">Rodeo Production, Gabrielle Sykes<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69227\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-devoile-le-processus-creatif-ayant-mene-au-bal-du-mac-2019\/\"  data-item_title=\"Bob de\u0301voile le processus cre\u0301atif ayant mene\u0301 au Bal du MAC 2019\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-16931-969x1024.jpg\"  data-item_date=\"2019-10-15T11:33:03-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour une deuxie\u0300me anne\u0301e conse\u0301cutive, Bob s\u2019est vu confier le mandat de cre\u0301ation et de production expe\u0301rientielle du Bal du MAC. Apre\u0300s avoir livre\u0301 Interruption en 2018 dans le contexte du re\u0301ame\u0301nagement du MAC, Bob a eu le feu vert de la Fondation du Muse\u0301e d\u2019art contemporain de Montre\u0301al pour immerger le Tout-Montre\u0301al dans l\u2019univers de Candide, que plusieurs conside\u0300rent de\u0301ja\u0300 comme la meilleure e\u0301dition de l\u2019e\u0301ve\u0301nement annuel.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69227\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-devoile-le-processus-creatif-ayant-mene-au-bal-du-mac-2019\/\"  data-item_title=\"Bob de\u0301voile le processus cre\u0301atif ayant mene\u0301 au Bal du MAC 2019\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/bob_mac_ambiance-16931-969x1024.jpg\"  data-item_date=\"2019-10-15T11:33:03-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378,426,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69227"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69227"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69227\/revisions"}],"predecessor-version":[{"id":69232,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69227\/revisions\/69232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69229"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}