{"id":69248,"date":"2019-10-15T09:43:53","date_gmt":"2019-10-15T13:43:53","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69248"},"modified":"2019-10-15T14:06:45","modified_gmt":"2019-10-15T18:06:45","slug":"nautilus-plus-lance-une-nouvelle-campagne-publicitaire-signee-macadam","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nautilus-plus-lance-une-nouvelle-campagne-publicitaire-signee-macadam\/","title":{"rendered":"Nautilus Plus lance une nouvelle campagne publicitaire sign\u00e9e Macadam"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-69250 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-2-300x200.jpg\" alt=\"\" width=\"593\" height=\"395\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-2-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-2-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-2-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-2-272x182.jpg 272w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<p class=\"p1\"><span style=\"color: #999999; font-size: 12px;\">15 octobre 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">La nouvelle campagne automne-hiver, r\u00e9alis\u00e9e avec l\u2019agence de communication <a href=\"https:\/\/www.macadam.ws\/\"><span class=\"s2\">Macadam<\/span><\/a>, mise sur l\u2019un des grands diff\u00e9renciateurs de la marque, soit l\u2019expertise de ses professionnels de la sant\u00e9 qui accompagnent les clients vers l\u2019atteinte de leurs r\u00e9sultats de fa\u00e7on saine et durable.<\/span><\/strong><\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">Macadam ne s\u2019est pas content\u00e9 de cr\u00e9er une campagne percutante. Avant m\u00eame d\u2019obtenir le mandat, leur \u00e9quipe s\u2019est inscrite au <a href=\"https:\/\/www.nautilusplus.com\/fr\/\"><span class=\"s3\">Nautilus Plus<\/span><\/a> pour vivre l\u2019exp\u00e9rience compl\u00e8te en se faisant accompagner d\u2019entra\u00eeneurs et de nutritionnistes. Cet engagement, combin\u00e9 \u00e0 plusieurs entrevues internes avec des g\u00e9rants et entra\u00eeneurs, a permis de raffiner leur compr\u00e9hension de notre r\u00e9alit\u00e9 et de d\u00e9finir l\u2019axe de la campagne\u00a0\u00bb,<\/span><span class=\"s4\"> a soulign\u00e9\u00a0<b>Karine Larose<\/b>, directrice des communications et du marketing de\u00a0<b>Nautilus <\/b><\/span><\/span><span style=\"font-size: 16px;\"><span class=\"s4\"><b>Plus<\/b>.<\/span><\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/tm7HKsmOvbc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/V2txDNE8E_A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Pour diff\u00e9rencier la marque dans cet environnement hautement concurrentiel, nous avons opt\u00e9 pour une strat\u00e9gie de comparaison d\u00e9montrant que Nautilus Plus est <i>Plus qu\u2019un gym<\/i>\u00a0\u00bb, de d\u00e9clarer <b>Beno\u00eet Beauchemin<\/b>, Associ\u00e9, Service-conseil chez <b>Macadam<\/b>. \u00ab\u00a0Misant principalement sur les services de ses kin\u00e9siologues et nutritionnistes, la campagne t\u00e9l\u00e9 nous pr\u00e9sente une tranche de vie tout en \u00e9motion, loin de la sueur et des poids et halt\u00e8res!\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">En Web, sous forme de vid\u00e9o, banni\u00e8re HTML5, GIF et image, ce sont les b\u00e9n\u00e9fices concrets de s\u2019entra\u00eener chez Nautilus Plus qui sont couverts. Afin d\u2019assurer le succ\u00e8s de cette campagne, plus de 300 contenus diff\u00e9rents ont \u00e9t\u00e9 d\u00e9velopp\u00e9s.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Chacun d\u2019entre eux a \u00e9t\u00e9 r\u00e9fl\u00e9chi afin d\u2019\u00eatre adapt\u00e9 aux diverses plateformes et au degr\u00e9 d\u2019exposition de l\u2019utilisateur vis-\u00e0-vis la marque.<\/span><span class=\"s5\"> Le volet strat\u00e9gie et gestion des placements media a \u00e9t\u00e9 fait en collaboration avec <a href=\"https:\/\/www.adviso.ca\/\"><span class=\"s6\">Adviso<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/V20Cb3EN0EE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/9qi_kk0G8g4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\" wp-image-69251 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-3-300x200.gif\" alt=\"\" width=\"578\" height=\"385\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-3-300x200.gif 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-3-768x512.gif 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-3-1024x683.gif 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-3-272x182.gif 272w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/> <img loading=\"lazy\" class=\" wp-image-69252 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-hero-300x194.jpg\" alt=\"\" width=\"588\" height=\"380\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-hero-300x194.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-hero-768x496.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-hero-1024x661.jpg 1024w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/> <img loading=\"lazy\" class=\" wp-image-69249 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-1-300x171.gif\" alt=\"\" width=\"570\" height=\"325\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-1-300x171.gif 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-1-768x438.gif 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-1-1024x584.gif 1024w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes <a href=\"https:\/\/isarta.com\/infos\/tag\/macadam\/\">les nouvelles de Macadam ici<\/a> et toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\">campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Client\u00a0: Nautilus Plus \u2013 Karine Larose et Marie-\u00c8ve Fredette<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Agence\u00a0: Macadam<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Service-conseil : Beno\u00eet Beauchemin<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Direction de cr\u00e9ation et conception\u00a0: Charles Chartrand<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Direction artistique\u00a0: Nicholas Timm<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Strat\u00e9gie et placement m\u00e9dia\u00a0: Adviso<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Maison de production\u00a0: Mayonnaise Productions<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Motion design: Motus Vid\u00e9o<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69248\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nautilus-plus-lance-une-nouvelle-campagne-publicitaire-signee-macadam\/\"  data-item_title=\"Nautilus Plus lance une nouvelle campagne publicitaire sign\u00e9e Macadam\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/macadam-portefolio-nautilus-plus-2-1024x683.jpg\"  data-item_date=\"2019-10-15T09:43:53-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle campagne automne-hiver, r\u00e9alis\u00e9e avec l\u2019agence de communication Macadam, mise sur l\u2019un des grands diff\u00e9renciateurs de la marque, soit l\u2019expertise de ses professionnels de la sant\u00e9 qui accompagnent les clients vers l\u2019atteinte de leurs r\u00e9sultats de fa\u00e7on saine et durable.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69248\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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