{"id":69276,"date":"2019-10-17T12:10:42","date_gmt":"2019-10-17T16:10:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69276"},"modified":"2019-10-17T13:24:55","modified_gmt":"2019-10-17T17:24:55","slug":"lg2-devoile-un-nouveau-logo-et-une-nouvelle-plateforme-de-marque-pour-aliments-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-devoile-un-nouveau-logo-et-une-nouvelle-plateforme-de-marque-pour-aliments-du-quebec\/","title":{"rendered":"lg2 d\u00e9voile un nouveau logo et une nouvelle plateforme de marque pour Aliments du Que\u0301bec"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-69277 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_01-300x201.jpg\" alt=\"\" width=\"687\" height=\"460\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_01-300x201.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_01-768x515.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_01-1024x686.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_01-272x182.jpg 272w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">16 octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Afin de mieux re\u0301pondre aux besoins des consommateurs que\u0301be\u0301cois et de mettre en valeur les produits d\u2019ici, Aliments du Que\u0301bec a collabore\u0301 avec lg2 <a href=\"https:\/\/www.behance.net\/gallery\/86830829\/Aliments-du-Qubec-lg2\">pour cre\u0301er une plateforme de marque modernise\u0301e<\/a> qui te\u0301moigne du dynamisme et de l\u2019e\u0301volution de ses adhe\u0301rents.<\/strong><\/span><\/p>\n<p>Avec sa nouvelle identite\u0301 graphique, Aliments du Que\u0301bec re\u0301affirme son leadership comme promoteur de l\u2019industrie agroalimentaire que\u0301be\u0301coise et de ses 1 200 adhe\u0301rents, et ce, autant pour les petits artisans que les grandes industries d\u2019ici.<\/p>\n<p>Le nouveau logo, plus simple et plus flexible, s\u2019inte\u0300gre mieux aux emballages et pourra e\u0302tre repe\u0301re\u0301 plus facilement sur quelque 22 000 produits.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69278 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_02-300x149.jpg\" alt=\"\" width=\"564\" height=\"280\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_02-300x149.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_02-768x381.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_02-1024x508.jpg 1024w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Cette nouvelle identite\u0301 actuelle et rassembleuse de\u0301coule du de\u0301sir de faire d\u2019Aliments du Que\u0301bec une plateforme ou\u0300 se partage le savoir-faire d\u2019ici.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Aliments du Que\u0301bec souhaitait moderniser son logo, mais aussi se doter d\u2019une plateforme de marque permettant de partager les histoires des producteurs, des transformateurs, des restaurateurs et des intervenants du milieu agroalimentaire que\u0301be\u0301cois \u00bb, a de\u0301clare\u0301 Marie Beaudry, directrice ge\u0301ne\u0301rale, Aliments du Que\u0301bec.\u00a0<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\"><a href=\"https:\/\/lg2.com\/fr\/etude-de-cas\/aliments-du-quebec\"> lg2 nous a accompagne\u0301s tout au long de ce processus d\u2019e\u0301volution de notre marque<\/a>, que ce soit en amont pour rallier les troupes internes jusqu\u2019aux de\u0301clinaisons pour qu\u2019elle s\u2019exprime. Ils nous ont aide\u0301s a\u0300 la faire e\u0301voluer en pertinence, tout en respectant notre ADN \u00bb, conclut Mme Beaudry.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Falimentsduquebec%2Fvideos%2F749856832110343%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Une ico\u0302ne visuelle forte, une plateforme pour l\u2019exprimer<\/strong><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Dans un contexte de surinformation sur les emballages, l\u2019efficacite\u0301 d\u2019un logo devient prioritaire. Et la simplicite\u0301 devient une force. Ne serait-ce que par la structure et la forme ronde, de\u0301pourvue des menus de\u0301tails et des de\u0301grade\u0301s de couleurs, qui facilite la reconnaissance de l\u2019ico\u0302ne, contrairement a\u0300 l\u2019ancienne forme ovale \u00bb, mentionne David Kessous, vice-pre\u0301sident cre\u0301ation, Design, lg2.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\"> Au-dela\u0300 du logo, c\u2019est ensuite l\u2019histoire que celui-ci peut raconter qui maximise son impact visuel. La lettre Q, qui symbolise ici le Que\u0301bec, permet de clairement identifier les appellations, en plus de se de\u0301ployer, afin de raconter une histoire \u00bb, termine David Kessous.<\/span><\/p><\/blockquote>\n<p>La campagne de communication l\u2019exprime tre\u0300s clairement, en mettant le nouveau logo d\u2019Aliments du Que\u0301bec au c\u0153ur du quotidien des gens.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69281 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_05-300x198.jpg\" alt=\"\" width=\"491\" height=\"324\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_05-300x198.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_05-768x507.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_05-1024x676.jpg 1024w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/> <img loading=\"lazy\" class=\" wp-image-69280 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_04-300x201.jpg\" alt=\"\" width=\"534\" height=\"358\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_04-300x201.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_04-768x513.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_04-1024x684.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_04-272x182.jpg 272w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p>La couleur jaune est dore\u0301navant pre\u0301dominante et se retrouve a\u0300 l\u2019honneur dans la nouvelle plateforme de marque et de communication. Le nouveau logo d\u2019Aliments du Que\u0301bec arbore de nombreuses de\u0301clinaisons \u2013 Aliments du Que\u0301bec, Aliments pre\u0301pare\u0301s au Que\u0301bec, Aliments du Que\u0301bec-Bio, Aliments pre\u0301pare\u0301s au Que\u0301bec-Bio et Aliments du Que\u0301bec au menu \u2013 et facilite le choix des consommateurs que\u0301be\u0301cois.<\/p>\n<p>De par la nature me\u0302me de l\u2019organisme, lg2 a consulte\u0301 de nombreux intervenants dans le cadre du processus de cre\u0301ation, comme le ministe\u0300re de l&rsquo;Agriculture, des Pe\u0302cheries et de l\u2019Alimentation du Que\u0301bec ainsi que de nombreux adhe\u0301rents et partenaires du programme.<\/p>\n<p><img src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/9e7d0686830829.5da5d26e2f4b5.gif\" \/><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69283 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_07-300x223.jpg\" alt=\"\" width=\"584\" height=\"434\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_07-300x223.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_07-768x571.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_07-1024x761.jpg 1024w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/> <img loading=\"lazy\" class=\" wp-image-69284 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/MAYP19-003-Ann_Aliments-QC_01-223x300.jpg\" alt=\"\" width=\"472\" height=\"635\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/MAYP19-003-Ann_Aliments-QC_01-223x300.jpg 223w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/MAYP19-003-Ann_Aliments-QC_01-768x1032.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/MAYP19-003-Ann_Aliments-QC_01-762x1024.jpg 762w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/MAYP19-003-Ann_Aliments-QC_01.jpg 804w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/> <img loading=\"lazy\" class=\" wp-image-69282 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_06-300x231.jpg\" alt=\"\" width=\"610\" height=\"470\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_06-300x231.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_06-768x591.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/lg2_Aliments-du-Quebec_20191015_06-1024x788.jpg 1024w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><strong>Retrouvez les <a href=\"https:\/\/isarta.com\/infos\/tag\/lg2\/\">derni\u00e8res nouvelles de lg2 ici.<\/a><\/strong><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client :\u00a0Aliments du Qu\u00e9bec &#8211; Pauline Faivre, Isabelle Roy, Marie Beaudry<\/li>\n<li>Vice-pr\u00e9sidence cr\u00e9ation :\u00a0David Kessous<\/li>\n<li>Vice pr\u00e9sidence strat\u00e9gie :\u00a0Marc-Andr\u00e9 Fafard<\/li>\n<li>Direction de cr\u00e9ation :\u00a0Marilou Aubin<\/li>\n<li>Cr\u00e9ation :\u00a0Sophie Valentine (design), Martin Baron, Catherine Tremblay, Gabrielle Godbout<\/li>\n<li>Service-conseil :\u00a0\u00c9milie Masse, Marie-Claude Lacasse, L\u00e9a Picard, M\u00e9gane Lavall\u00e9e-Trubiano<\/li>\n<li>Production d&rsquo;agence :\u00a0Isabelle Thouin<\/li>\n<li>R\u00e9alisation, direction de la photographie et photographie :\u00a0\u00c9tienne Proulx<\/li>\n<li>Maison de prod\/production :\u00a0\u00a0Gorditos \/ Alexandrine Perras<\/li>\n<li>Post-production :\u00a0Mels<\/li>\n<li>Studio de son\/ing\u00e9nierie :\u00a0Dominic Cabana<\/li>\n<li>Musique :\u00a0Circonflex<\/li>\n<li>Charg\u00e9 de projets (imprim\u00e9e et num\u00e9rique) :\u00a0M\u00e9lanie Th\u00e9rien, Marie-Elisabeth Fouquet-Bouchard, Emmanuelle Gauthier-Laquerre<\/li>\n<li>Production graphique\u00a0(imprim\u00e9e et num\u00e9rique\u00a0) :\u00a0Fr\u00e9d\u00e9ric St-Denis, Julie Hotte, Sylvie T\u00e9treault et Fran\u00e7ois Plourde<\/li>\n<li>D\u00e9veloppeur\u00a0:\u00a0C\u00e9drick Patenaude<\/li>\n<li>M\u00e9dias :\u00a0Thibeault<\/li>\n<\/ul>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69276\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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