{"id":69287,"date":"2019-10-16T12:05:05","date_gmt":"2019-10-16T16:05:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69287"},"modified":"2019-10-16T12:05:55","modified_gmt":"2019-10-16T16:05:55","slug":"le-college-villa-maria-poursuit-sa-lancee-avec-camden","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-college-villa-maria-poursuit-sa-lancee-avec-camden\/","title":{"rendered":"Le Coll\u00e8ge Villa Maria poursuit sa lanc\u00e9e avec Camden"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-69289 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-2-300x220.png\" alt=\"\" width=\"505\" height=\"370\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-2-300x220.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-2.png 482w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">16 octobre 2019<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Fort d\u2019une belle croissance au cours des derni\u00e8res ann\u00e9es, le Coll\u00e8ge Villa Maria a confi\u00e9 les r\u00eanes de sa campagne publicitaire multicanale \u00e0 Camden pour une cinqui\u00e8me ann\u00e9e cons\u00e9cutive. L\u2019offensive, concentr\u00e9e lors de la rentr\u00e9e afin de maximiser un achalandage qualifi\u00e9 lors des Portes ouvertes, et par le fait m\u00eame une augmentation des demandes d\u2019admission, se poursuivra n\u00e9anmoins tout au long de l\u2019ann\u00e9e.<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Les r\u00e9sultats obtenus \u00e0 ce jour d\u00e9passent les attentes et t\u00e9moignent d\u2019une augmentation marqu\u00e9e des demandes d\u2019admission, ce qui positionne plus que jamais le Coll\u00e8ge Villa Maria comme une r\u00e9f\u00e9rence dans le secteur de l\u2019\u00e9ducation secondaire priv\u00e9e montr\u00e9alaise et qu\u00e9b\u00e9coise.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La dynamique positive et inspirante r\u00e9gnant entre les enseignants et les \u00e9l\u00e8ves s\u2019est av\u00e9r\u00e9e la source du nouveau concept : \u00ab Marqu\u00e9s par Villa Maria \u00bb.<\/span><\/p>\n<p><img src=\"https:\/\/gallery.mailchimp.com\/8fe99b42e5ac572e49025edc0\/images\/cb293d2b-fca3-4132-82fb-fc657835b422.gif\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Un peu \u00e0 la mani\u00e8re d\u2019un livre de finissants, on y pr\u00e9sente des photos de vrais enseignants et \u00e9l\u00e8ves de l\u2019institution couvertes de t\u00e9moignages qui \u00e9voquent la qualit\u00e9 de l\u2019enseignement, mais plus encore, l\u2019excellence d\u2019un \u00e9cosyst\u00e8me \u00e9ducatif stimulant centr\u00e9 sur l\u2019authenticit\u00e9 des relations humaines et de l\u2019accompagnement.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"> Fait \u00e0 noter, la campagne propose une repr\u00e9sentation \u00e9galitaire et diversifi\u00e9e et a \u00e9t\u00e9 d\u00e9ploy\u00e9e dans les deux langues, \u00e0 l\u2019image de cette institution mixte qui offre une cohabitation bilingue harmonieuse \u00e0 ses \u00e9l\u00e8ves des secteurs fran\u00e7ais et anglais.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/696246166&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Nous souhaitions avoir une campagne qui misait sur une grande force de Villa Maria\u00a0: la belle relation de complicit\u00e9 qui existe entre nos \u00e9l\u00e8ves et nos enseignants. Camden a compris et r\u00e9alis\u00e9 avec brio une campagne magnifique qui est la fiert\u00e9 de toute l\u2019\u00e9cole.\u00a0\u00bb, souligne Sophie Desjardins, Directrice marketing et communication.<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">La planification de la campagne, enti\u00e8rement assur\u00e9e par le service m\u00e9dia de Camden, s\u2019est ax\u00e9e autour d\u2019une pr\u00e9sence num\u00e9rique annuelle, notamment en SEM et r\u00e9seaux sociaux, le tout ponctu\u00e9 d\u2019un lancement en radio ainsi qu\u2019en publications dans les cahiers sp\u00e9ciaux sur les \u00e9coles priv\u00e9es. En accord avec le mod\u00e8le int\u00e9gr\u00e9 de Camden, l\u2019ensemble de la campagne a \u00e9t\u00e9 assur\u00e9 \u00e0 l\u2019interne par l\u2019agence.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69290 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-3-1-300x119.png\" alt=\"\" width=\"532\" height=\"211\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-3-1-300x119.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-3-1.png 486w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/> <img loading=\"lazy\" class=\" wp-image-69288 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-1-300x184.png\" alt=\"\" width=\"559\" height=\"343\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-1-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-1.png 492w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\" style=\"text-align: center;\"><strong>Retrouvez les <a href=\"https:\/\/isarta.com\/infos\/tag\/camden\/\">derni\u00e8res nouvelles de Camden ici<\/a>.<\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Cr\u00e9dits :\u00a0<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Client : Marie Anna Bacchi, directrice g\u00e9n\u00e9rale; Sophie Desjardins, directrice marketing et communications<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie et m\u00e9dia : Camille Poulin<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction de cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Service-conseil : Gabrielle Lusignan, Gabrielle Chartrand<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conception-r\u00e9daction : Thierry Holdrinet, Mathieu Chabot,\u00a0Susannah Rubin<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction artistique : Fr\u00e9d\u00e9ric Roy<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Graphisme et production : F\u00e9lix Cr\u00e9peau, \u00c9va Ducharme, \u00c8ve-Lyne Grenon, Ren\u00e9e Massicotte<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Photo : Kelly Jacob<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Programmation et int\u00e9gration : Andr\u00e9 Proulx, Jessie Gladu<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Production radio : Sandrine C. Cyr<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Son : Cult Nation<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69287\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-college-villa-maria-poursuit-sa-lancee-avec-camden\/\"  data-item_title=\"Le Coll\u00e8ge Villa Maria poursuit sa lanc\u00e9e avec Camden\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-2.png\"  data-item_date=\"2019-10-16T12:05:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fort d\u2019une belle croissance au cours des derni\u00e8res ann\u00e9es, le Coll\u00e8ge Villa Maria a confi\u00e9 les r\u00eanes de sa campagne publicitaire multicanale \u00e0 Camden pour une cinqui\u00e8me ann\u00e9e cons\u00e9cutive. L\u2019offensive, concentr\u00e9e lors de la rentr\u00e9e afin de maximiser un achalandage qualifi\u00e9 lors des Portes ouvertes, et par le fait m\u00eame une augmentation des demandes d\u2019admission, se poursuivra n\u00e9anmoins tout au long de l\u2019ann\u00e9e.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69287\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-college-villa-maria-poursuit-sa-lancee-avec-camden\/\"  data-item_title=\"Le Coll\u00e8ge Villa Maria poursuit sa lanc\u00e9e avec Camden\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Camden-2.png\"  data-item_date=\"2019-10-16T12:05:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442,229,970,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69287"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69287"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69287\/revisions"}],"predecessor-version":[{"id":69292,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69287\/revisions\/69292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69289"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}