{"id":6936,"date":"2014-08-07T05:59:47","date_gmt":"2014-08-07T09:59:47","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6936"},"modified":"2014-08-07T08:50:18","modified_gmt":"2014-08-07T12:50:18","slug":"le-noir-la-couleur-preferee-des-proprietaires-de-telephone-intelligent","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-noir-la-couleur-preferee-des-proprietaires-de-telephone-intelligent\/","title":{"rendered":"Le noir, la couleur pr\u00e9f\u00e9r\u00e9e des propri\u00e9taires de t\u00e9l\u00e9phone intelligent"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-6941\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir-300x300.jpg\" alt=\"housse-case-iphone-noir\" width=\"172\" height=\"172\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir-50x50.jpg 50w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir.jpg 600w\" sizes=\"(max-width: 172px) 100vw, 172px\" \/><\/a>Mauvaise nouvelle pour Microsoft et Nokia. Les propri\u00e9taires de t\u00e9l\u00e9phone intelligent pr\u00e9f\u00e8rent le noir \u00e0 toute autre couleur disponible sur le march\u00e9. C\u2019est la conclusion \u00e0 laquelle est arriv\u00e9 le laboratoire sur les appareils sans fil de <strong><span style=\"color: #3366ff; font-size: 10pt;\"><a href=\"http:\/\/www.strategyanalytics.com\/\"><span class=\"s2\" style=\"color: #3366ff;\">Strategy Analytics<\/span><\/a><\/span><\/strong> aupr\u00e8s de consommateurs am\u00e9ricains, britanniques, fran\u00e7ais, allemands et chinois.<\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Au Royaume-Uni et en France, plus de la moiti\u00e9 des r\u00e9pondants ont r\u00e9pondu que la couleur noire \u00e9tait celle qu\u2019ils pr\u00e9f\u00e9raient pour leur t\u00e9l\u00e9phone intelligent. 45 % des r\u00e9pondants ont r\u00e9pondu la m\u00eame chose en Allemagne et aux \u00c9tats-Unis. 38 % des Chinois pr\u00e9f\u00e8rent \u00e9galement la couleur noire.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">M\u00eame si cette couleur domine les r\u00e9ponses depuis plus de six ans, l\u2019int\u00e9r\u00eat pour la couleur noire n\u2019a cess\u00e9 de d\u00e9croitre depuis 2012 aux \u00c9tats-Unis et depuis 2010 en Europe de l\u2019Ouest. L\u2019int\u00e9r\u00eat pour d\u2019autres couleurs, notamment le blanc, a augment\u00e9 dans ces deux r\u00e9gions du monde durant la m\u00eame p\u00e9riode.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Le graphique suivant pr\u00e9sente l\u2019int\u00e9r\u00eat des Am\u00e9ricains pour la couleur noire.<\/span><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/couleursUSA.jpeg\"><img loading=\"lazy\" class=\"alignright wp-image-6937 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/couleursUSA-300x181.jpeg\" alt=\"Strategy Analytics Color Preference US 2014\" width=\"254\" height=\"153\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/couleursUSA-300x181.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/couleursUSA.jpeg 500w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Ces r\u00e9sultats peuvent repr\u00e9senter une mauvaise nouvelle pour Microsoft et Nokia puisqu\u2019une panoplie de t\u00e9l\u00e9phones intelligents en couleur a \u00e9t\u00e9 d\u00e9voil\u00e9e r\u00e9cemment. M\u00eame chose pour Apple qui a mis en march\u00e9 des iPhone 5C disponibles en cinq couleurs, en 2013. \u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\"><span style=\"color: #000080;\"><b>Monica Wong<\/b><\/span>, qui est une des auteurs du rapport et analyste chez Strategy Analytics, a ainsi comment\u00e9 les r\u00e9sultats: \u00ab Dans tous les pays sond\u00e9s, les hommes ont d\u00e9montr\u00e9 plus d&rsquo;int\u00e9r\u00eat que les femmes\u00a0pour les t\u00e9l\u00e9phones noirs. Les consommateurs plus \u00e2g\u00e9s de France, de l\u2019Allemagne et de Chine sont aussi plus int\u00e9ress\u00e9s au noir\u00a0que les jeunes\u00a0<\/span>alors qu\u2019au Royaume-Uni, ce sont justement eux qui sont davantage int\u00e9ress\u00e9s par cette couleur qui incarne la classe.<\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">En Chine, l\u2019int\u00e9r\u00eat pour le noir\u00a0est en baisse significative chez les plus jeunes. M\u00eame si l\u2019int\u00e9r\u00eat pour cette couleur\u00a0est grand, plusieurs marques de t\u00e9l\u00e9phones cellulaires n\u2019ont jamais signifi\u00e9 d\u2019int\u00e9r\u00eat \u00e0 offrir des t\u00e9l\u00e9phones de couleurs diff\u00e9rentes. \u00bb<\/span><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6936\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-noir-la-couleur-preferee-des-proprietaires-de-telephone-intelligent\/\"  data-item_title=\"Le noir, la couleur pr\u00e9f\u00e9r\u00e9e des propri\u00e9taires de t\u00e9l\u00e9phone intelligent\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir.jpg\"  data-item_date=\"2014-08-07T05:59:47-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mauvaise nouvelle pour Microsoft et Nokia. Les propri\u00e9taires de t\u00e9l\u00e9phone intelligent pr\u00e9f\u00e8rent le noir \u00e0 toute autre couleur disponible sur le march\u00e9. C\u2019est la conclusion \u00e0 laquelle est arriv\u00e9 le laboratoire sur les appareils sans fil de Strategy Analytics aupr\u00e8s de consommateurs am\u00e9ricains, britanniques, fran\u00e7ais, allemands et chinois. Au Royaume-Uni et en France, plus de [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6936\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-noir-la-couleur-preferee-des-proprietaires-de-telephone-intelligent\/\"  data-item_title=\"Le noir, la couleur pr\u00e9f\u00e9r\u00e9e des propri\u00e9taires de t\u00e9l\u00e9phone intelligent\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/housse-case-iphone-noir.jpg\"  data-item_date=\"2014-08-07T05:59:47-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":6941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6936"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=6936"}],"version-history":[{"count":12,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6936\/revisions"}],"predecessor-version":[{"id":6958,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6936\/revisions\/6958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/6941"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=6936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=6936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=6936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}