{"id":69370,"date":"2019-10-17T15:03:26","date_gmt":"2019-10-17T19:03:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69370"},"modified":"2019-10-17T15:06:58","modified_gmt":"2019-10-17T19:06:58","slug":"lire-ca-rapporte-de-grands-annonceurs-passent-le-micro-a-la-fondation-pour-lalphabetisation","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lire-ca-rapporte-de-grands-annonceurs-passent-le-micro-a-la-fondation-pour-lalphabetisation\/","title":{"rendered":"Lire \u00e7a rapporte : de grands annonceurs passent le micro a\u0300 la Fondation pour l\u2019alphabe\u0301tisation"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-69371\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Sid-lee-campagne-300x168.png\" alt=\"\" width=\"580\" height=\"325\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Sid-lee-campagne-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Sid-lee-campagne-768x430.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Sid-lee-campagne.png 814w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">17 octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La <a href=\"https:\/\/www.fondationalphabetisation.org\/\">Fondation pour l\u2019alphabe\u0301tisation<\/a> lance Lire, c\u0327a rapporte, une campagne de sensibilisation re\u0301alise\u0301e par <a href=\"https:\/\/isarta.com\/infos\/tag\/sid-lee\/\">Sid Lee<\/a>. Une initiative du Fonds de solidarite\u0301 FTQ et de la Fondation, visant a\u0300 mettre de l\u2019avant des personnes qui ont surmonte\u0301 leurs difficulte\u0301s en lecture et en e\u0301criture. Ces personnes ont e\u0301te\u0301 pendant quelques jours les narratrices de publicite\u0301s radio familie\u0300res visant a\u0300 te\u0301moigner de leur parcours et a\u0300 sensibiliser la population a\u0300 l\u2019alphabe\u0301tisation.<\/strong><\/span><\/p>\n<p>Cinq volontaires qui ont surmonte\u0301 leur difficulte\u0301 en lecture et e\u0301criture ont lu des messages publicitaires de grands annonceurs comme la Banque Nationale, Be\u0301lair Direct, IGA, Re\u0301no-De\u0301po\u0302t, RONA, Saint-Hubert et Vide\u0301otron, qui ont de\u0301cide\u0301 de pre\u0302ter leur marque le temps de ces publicite\u0301s.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffondationalphabetisation%2Fvideos%2F977538145918750%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Il n\u2019est pas facile, pour une personne e\u0301prouvant des difficulte\u0301s a\u0300 lire et a\u0300 e\u0301crire, d\u2019entreprendre une de\u0301marche d\u2019alphabe\u0301tisation. Alors, pourquoi ne pas leur donner des mode\u0300les a\u0300 suivre? On veut faire l\u2019e\u0301loge de ceux qui ont re\u0301ussi a\u0300 surmonter leurs difficulte\u0301s. Nous allons inspirer ceux qui he\u0301sitent a\u0300 agir et valoriser ceux qui ont de\u0301cide\u0301 de se prendre en main \u00bb, a de\u0301clare\u0301 Andre\u0301 Huberdeau, pre\u0301sident du conseil d\u2019administration de la Fondation pour l\u2019alphabe\u0301tisation.<\/span><\/p><\/blockquote>\n<p>Selon les dernie\u0300res e\u0301tudes, un Que\u0301be\u0301cois sur cinq e\u0301prouve des difficulte\u0301s majeures en lecture et en e\u0301criture. Et malgre\u0301 un taux de cho\u0302mage record au Que\u0301bec de 4,8%, beaucoup de personnes e\u0301prouvent encore de la difficulte\u0301 a\u0300 conserver un emploi. La Fondation a collabore\u0301 avec l\u2019agence Sid Lee pour cre\u0301er une campagne inspirante, qui encouragerait celles et ceux qui ont besoin d\u2019aide a\u0300 contacter Info-Alpha.<\/p>\n<p>Un court documentaire a aussi e\u0301te\u0301 re\u0301alise\u0301 avec les participants afin de partager leur expe\u0301rience et le message sur les me\u0301dias sociaux de la Fondation.<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\">derni\u00e8res campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Fondation pour l\u2019alphabe\u0301tisation \u2013 Lire, c\u0327a rapporte Genevie\u0300ve Lanoue LaRue et Olivier Roeyaerts<\/li>\n<li>Fonds de solidarite\u0301 FTQ \u2013 Genevie\u0300ve Diraddo<\/li>\n<li>Agence : Sid Lee<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif : Alex Bernier<\/li>\n<li>Directeur de cre\u0301ation : Maxime Paiement<\/li>\n<li>E\u0301quipe de cre\u0301ation : Gabrielle Regimbal, Simon Caspar, Miriam Rondeau<\/li>\n<li>Montage : Sarah Be\u0301rube\u0301<\/li>\n<li>Journaliste : Stephanie Verge<\/li>\n<li>Vide\u0301aste : Renaud Stanton, Alex Miglierina<\/li>\n<li>Service-conseil et production : Marie-Pier Lavoie Sigouin<\/li>\n<li>Strate\u0300ge Me\u0301dia : Nicolas Gagnon<\/li>\n<li>Relations publiques : Yanik Deschesne, Jean-Samuel Plante<\/li>\n<li>Strate\u0301gie : Pauline Despre\u0301s<\/li>\n<li>Production : Sid Lee Studio<\/li>\n<li>Me\u0301dia : COGECO<\/li>\n<li>Audio : BLVD<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69370\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lire-ca-rapporte-de-grands-annonceurs-passent-le-micro-a-la-fondation-pour-lalphabetisation\/\"  data-item_title=\"Lire \u00e7a rapporte : de grands annonceurs passent le micro a\u0300 la Fondation pour l\u2019alphabe\u0301tisation\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Sid-lee-campagne.png\"  data-item_date=\"2019-10-17T15:03:26-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Fondation pour l\u2019alphabe\u0301tisation lance Lire, c\u0327a rapporte, une campagne de sensibilisation re\u0301alise\u0301e par Sid Lee. Une initiative du Fonds de solidarite\u0301 FTQ et de la Fondation, visant a\u0300 mettre de l\u2019avant des personnes qui ont surmonte\u0301 leurs difficulte\u0301s en lecture et en e\u0301criture. Ces personnes ont e\u0301te\u0301 pendant quelques jours les narratrices de publicite\u0301s radio familie\u0300res visant a\u0300 te\u0301moigner de leur parcours et a\u0300 sensibiliser la population a\u0300 l\u2019alphabe\u0301tisation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69370\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lire-ca-rapporte-de-grands-annonceurs-passent-le-micro-a-la-fondation-pour-lalphabetisation\/\"  data-item_title=\"Lire \u00e7a rapporte : de grands annonceurs passent le micro a\u0300 la Fondation pour l\u2019alphabe\u0301tisation\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Sid-lee-campagne.png\"  data-item_date=\"2019-10-17T15:03:26-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,186,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69370"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69370"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69370\/revisions"}],"predecessor-version":[{"id":69375,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69370\/revisions\/69375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69371"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}