{"id":69385,"date":"2019-10-21T12:10:39","date_gmt":"2019-10-21T16:10:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69385"},"modified":"2019-10-21T16:33:29","modified_gmt":"2019-10-21T20:33:29","slug":"lg2-invite-a-sortir-de-la-routine-avec-le-porc-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-invite-a-sortir-de-la-routine-avec-le-porc-du-quebec\/","title":{"rendered":"lg2 invite \u00e0 sortir de la routine avec le porc du Que\u0301bec"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-69386\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/03_Eleveurs_porcs_Qc_lg2_Affichage-300x169.jpg\" alt=\"\" width=\"589\" height=\"332\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/03_Eleveurs_porcs_Qc_lg2_Affichage-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/03_Eleveurs_porcs_Qc_lg2_Affichage-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/03_Eleveurs_porcs_Qc_lg2_Affichage-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/03_Eleveurs_porcs_Qc_lg2_Affichage.jpg 1920w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">18 octobre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Cet automne, <a href=\"https:\/\/isarta.com\/infos\/tag\/les-eleveurs-de-porcs-du-quebec\/\">Le porc du Que\u0301bec<\/a> de\u0301voile sa toute nouvelle campagne de communication. Tout en continuant de miser sur la facilite\u0301, elle surprend et de\u0301montre comment c\u2019est facile de sortir de sa routine avec Le porc du Que\u0301bec.<\/strong><\/span><\/p>\n<p>A\u0300 travers une campagne au ton humoristique comprenant deux messages te\u0301le\u0301visuels de 30 secondes, les consommateurs se voient offrir des ide\u0301es a\u0300 la fois surprenantes et alle\u0301chantes comme \u00ab le porc ge\u0301ne\u0301ral Tao \u00bb et le \u00ab porc au beurre \u00bb.<\/p>\n<p>L\u2019affichage dans le me\u0301tro a aussi e\u0301te\u0301 choisi comme me\u0301dia de pre\u0301dilection : des lumiquais, des colonnes nume\u0301riques et des e\u0301crans nume\u0301riques vont inspirer les utilisateurs avec d\u2019appe\u0301tissantes recettes re\u0301invente\u0301es.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/OGhgKZ2UfLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dans La Presse+, un rendez-vous gourmand aura lieu avec les lecteurs durant 8 semaines. L\u2019initiative sera aussi en valeur dans plusieurs magazines et sur les me\u0301dias sociaux.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le porc du Que\u0301bec est reconnu comme e\u0301tant l\u2019un des meilleurs porcs au monde \u00bb, affirme Danielle Vaillant, directrice du service du marketing pour les E\u0301leveurs de porcs du Que\u0301bec. Le porc posse\u0300de toutes les qualite\u0301s pour devenir la prote\u0301ine de choix des familles que\u0301be\u0301coises : c\u2019est un aliment accessible, d\u2019ici et il est d\u2019excellente qualite\u0301.<\/span><span style=\"font-size: 16px;\">Notre angle de communication est clair. C\u2019est gagnant et simple d\u2019inte\u0301grer le porc a\u0300 sa routine, entre autres gra\u0302ce a\u0300 sa grande polyvalence et a\u0300 son gou\u0302t qui se marie parfaitement aux recettes classiques \u00bb, poursuit Danielle Vaillant.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jKOKufCJqPY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">E\u0301tant donne\u0301 que le porc est facile a\u0300 cuisiner, pourquoi ne pas surprendre le consommateur en l\u2019inte\u0301grant la\u0300 ou\u0300 on ne l\u2019attend pas ne\u0301cessairement, soit dans des recettes qu\u2019il connait de\u0301ja\u0300 tre\u0300s bien \u00bb, indique Franc\u0327ois Sauve\u0301, vice-pre\u0301sident cre\u0301ation, lg2.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-69387\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/05_Eleveurs_porcs_Qc_lg2_Mag_Ricardo-300x169.jpg\" alt=\"\" width=\"470\" height=\"265\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/05_Eleveurs_porcs_Qc_lg2_Mag_Ricardo-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/05_Eleveurs_porcs_Qc_lg2_Mag_Ricardo-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/05_Eleveurs_porcs_Qc_lg2_Mag_Ricardo-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/05_Eleveurs_porcs_Qc_lg2_Mag_Ricardo.jpg 1920w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez les <a href=\"https:\/\/isarta.com\/infos\/tag\/lg2\/\">derni\u00e8res nouvelles de lg2 ici<\/a> ou les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\">derni\u00e8res campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69385\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-invite-a-sortir-de-la-routine-avec-le-porc-du-quebec\/\"  data-item_title=\"lg2 invite \u00e0 sortir de la routine avec le porc du Que\u0301bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/03_Eleveurs_porcs_Qc_lg2_Affichage-1024x576.jpg\"  data-item_date=\"2019-10-21T12:10:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cet automne, Le porc du Que\u0301bec de\u0301voile sa toute nouvelle campagne de communication. Tout en continuant de miser sur la facilite\u0301, elle surprend et de\u0301montre comment c\u2019est facile de sortir de sa routine avec Le porc du Que\u0301bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69385\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-invite-a-sortir-de-la-routine-avec-le-porc-du-quebec\/\"  data-item_title=\"lg2 invite \u00e0 sortir de la routine avec le porc du Que\u0301bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/03_Eleveurs_porcs_Qc_lg2_Affichage-1024x576.jpg\"  data-item_date=\"2019-10-21T12:10:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[229,866,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69385"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69385"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69385\/revisions"}],"predecessor-version":[{"id":69390,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69385\/revisions\/69390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69386"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}