{"id":69774,"date":"2019-10-31T12:20:29","date_gmt":"2019-10-31T16:20:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69774"},"modified":"2019-10-31T16:09:20","modified_gmt":"2019-10-31T20:09:20","slug":"marc-bergevin-devient-le-big-marc-de-mcdonalds-dans-une-nouvelle-campagne-de-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marc-bergevin-devient-le-big-marc-de-mcdonalds-dans-une-nouvelle-campagne-de-cossette\/","title":{"rendered":"Marc Bergevin devient le Big Marc de McDonald&rsquo;s dans une nouvelle campagne de Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-69775\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/McJoueur_Statique-300x169.jpg\" alt=\"\" width=\"612\" height=\"345\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/McJoueur_Statique-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/McJoueur_Statique-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/McJoueur_Statique-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/McJoueur_Statique.jpg 1920w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/p>\n<p class=\"p5\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">28 octobre 2019<\/span><\/p>\n<p class=\"p5\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">McDonald&rsquo;s du Canada vient d&rsquo;annoncer le lancement de la promotion McJoueur<\/span><span class=\"s2\"><sup>MC<\/sup><\/span><span class=\"s1\">\u00a02019 mettant en vedette Marc Bergevin, directeur g\u00e9n\u00e9ral des Canadiens de Montr\u00e9al et ancien joueur de la LNH, qui sera le visage de la campagne de cette ann\u00e9e.<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">McDonald&rsquo;s et les Canadiens de Montr\u00e9al ont d\u00e9voil\u00e9\u00a0en grande pompe le nom du nouveau\u00a0McJoueur\u00a02019 : il s&rsquo;agit du directeur g\u00e9n\u00e9ral des Canadiens de Montr\u00e9al Marc Bergevin.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne McJoueur qui se d\u00e9ploie depuis 2014 \u00e0 la t\u00e9l\u00e9vision, en affichage et sur le web, met en vedette un Bergevin qui devient tour \u00e0 tour le directeur artistique, le directeur de cr\u00e9ation et le directeur de compte de sa propre campagne.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/aLEtRijht8U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour donner le coup d&rsquo;envoi, il s&rsquo;est m\u00eame <a href=\"https:\/\/www.facebook.com\/McDonaldsCanada\/videos\/1400851173397901\/?v=1400851173397901\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0adress\u00e9 aux m\u00e9dias\u00a0\u00bb dans une conf\u00e9rence de presse r\u00e9alis\u00e9e par Cossette<\/a> qui a notamment \u00e9t\u00e9 diffus\u00e9e en Facebook Live sur les pages de McDonald\u2019s, de RDS et de Balle Courbe.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cossette et McDonald\u2019s se sont directement inspir\u00e9s de la personnalit\u00e9 et du sens de l\u2019humour de Marc Bergevin pour concevoir la plateforme McJoueur de cette ann\u00e9e \u2026 et le directeur g\u00e9n\u00e9ral des Canadiens de Montr\u00e9al s\u2019est bien pr\u00eat\u00e9 au jeu !<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/D7KqtnR-Yf4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\" style=\"font-size: 16px;\">L\u2019association entre McDonald\u2019s et les Canadiens de Montr\u00e9al est devenue un rendez-vous annuel tr\u00e8s attendu par les Qu\u00e9b\u00e9cois, d\u00e9clare M\u00e9lanie Courtois, directrice senior du marketing au Qu\u00e9bec chez McDonald&rsquo;s Canada. Pour un hamburger aussi embl\u00e9matique que le Big Mac, nous voulions faire les choses en grand en mettant de l\u2019avant nul autre que le directeur g\u00e9n\u00e9ral des Canadiens, Marc Bergevin. Il s\u2019agit d\u2019ailleurs d\u2019une v\u00e9ritable premi\u00e8re pour McJoueur puisque la campagne s\u2019associe habituellement \u00e0 un joueur actuel de l\u2019\u00e9quipe du CH.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/-zYDENFdv9k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p5\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/dvACrMW7r-8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/f_5tufdjfDw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span class=\"s1\">Cette ann\u00e9e marque la 9<\/span><span class=\"s3\"><sup>e<\/sup><\/span><span class=\"s1\"> \u00e9dition de la campagne McJoueur, amorc\u00e9e en 2014.<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s1\">McJoueurs au fil des ans\u00a0:<\/span>\n<ul class=\"ul2\">\n<li class=\"li5\"><span class=\"s1\">2014\u00a0: Brendan Gallagher; Daniel Bri\u00e8re<\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">2015\u00a0: Max Pacioretty; Jeff Petry<\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">2016\u00a0: Zdeno Chara; Alex Galchenyuk et Brendan Gallagher<\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">2017\u00a0: Shea Weber<\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">2018\u00a0: Jonathan Drouin<\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">2019\u00a0: Marc Bergevin<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Retrouvez les <a href=\"https:\/\/isarta.com\/infos\/tag\/cossette\/\" target=\"_blank\" rel=\"noopener\">nouvelles de Cossette ici<\/a> et les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">r\u00e9centes campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur : McDonald\u2019s Canada<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence : Cossette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie : Simon B\u00e9dard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Cr\u00e9ation: Alex Gadoua, Ben Duquette, Pascal Lefebvre, Patrick Michaud<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie de contenu: Sarah Morissette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Produit : Vanessa Audigand, Nicolas Girault, Ad\u00e8le Forges<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production \u00e9lectronique: Catherine Richard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence m\u00e9dia : OMD<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence RP : Weber Shandwick<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production : Romeo &amp; fils\u00a0\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation : William Fradette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Post-Production : Outpost<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : Studios Apollo<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence talent : Groupe MVP<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69774\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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