{"id":69784,"date":"2019-10-29T14:38:10","date_gmt":"2019-10-29T18:38:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69784"},"modified":"2019-10-29T14:39:54","modified_gmt":"2019-10-29T18:39:54","slug":"k72-devoile-sa-nouvelle-campagne-pour-le-studio-lamajeure-avec-des-sons-originaux","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/k72-devoile-sa-nouvelle-campagne-pour-le-studio-lamajeure-avec-des-sons-originaux\/","title":{"rendered":"K72 d\u00e9voile sa nouvelle campagne pour le studio Lamajeure avec des sons&#8230; originaux !"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-69785\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Chalaxeur-300x167.jpg\" alt=\"\" width=\"569\" height=\"317\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Chalaxeur-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Chalaxeur-768x427.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Chalaxeur.jpg 900w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/p>\n<p class=\"p3\"><span style=\"font-size: 12px; color: #999999;\">29 octobre 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Le studio de son Lamajeure a d\u00e9voil\u00e9 une campagne conceptualis\u00e9e par <a href=\"https:\/\/isarta.com\/infos\/tag\/k72\/\" target=\"_blank\" rel=\"noopener\">K72<\/a>: une nouvelle identit\u00e9 afin de r\u00e9affirmer son offre de cr\u00e9ation sonore.<\/span><\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00ab <a href=\"https:\/\/lamajeure.com\/panneaux\/\" target=\"_blank\" rel=\"noopener\">Si un cr\u00e9atif peut y penser, on peut le faire sonner<\/a>. \u00bb Voil\u00e0 la pr\u00e9misse de la r\u00e9cente campagne de Lamajeure, Son sur mesure.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Cette offensive fait valoir la capacit\u00e9 du studio \u00e0 s&rsquo;adapter aux besoins propres de ses clients, qui proviennent souvent de diff\u00e9rentes industries.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/369421619?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\">La nouvelle identit\u00e9 s&rsquo;inscrit dans une volont\u00e9 de renouveler l&rsquo;exp\u00e9rience de la marque. En plus de son offre de cr\u00e9ation sonore et musicale, Lamajeure pr\u00e9sente maintenant des \u00e9v\u00e9nements musicaux intimes o\u00f9 sont invit\u00e9s certains des artistes les plus en vue.<\/span><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\" style=\"font-size: 16px;\">On cr\u00e9e des environnements sonores et de la musique pour la pub, le jeu vid\u00e9o, les installations multim\u00e9dias, etc.\u00a0\u00bb Il fallait donc trouver un message qui communique \u00e0 la fois l&rsquo;\u00e9tendue de notre offre, et le fait que notre approche est personnalis\u00e9e pour chaque projet. Et cette campagne le fait tr\u00e8s bien \u00bb explique Mathieu Morin, codirecteur g\u00e9n\u00e9ral chez Lamajeure.<\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-69786\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Claqxon-300x167.jpg\" alt=\"\" width=\"559\" height=\"311\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Claqxon-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Claqxon-768x427.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Claqxon.jpg 900w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<blockquote>\n<p class=\"p5\"><span style=\"font-size: 16px;\">Les artisans de Lamajeure sont impliqu\u00e9s dans la cr\u00e9ation de tous leurs projets. Ils ne se contentent jamais de simplement prendre les <\/span><i style=\"font-size: 16px;\">briefs<\/i><span style=\"font-size: 16px;\"> et de les ex\u00e9cuter. Pour nous, c&rsquo;\u00e9tait donc important de cr\u00e9er cette campagne en collaboration. Aussi, on trouvait \u00e7a cr\u00e9ativement int\u00e9ressant pour un studio de son de proposer une campagne d\u2019affichage. Ensemble, et avec l&rsquo;aide de notre partenaire Shed, on a d\u00e9velopp\u00e9 ces affiches sonores \u00bb, ajoute Gabriel Allaire, concepteur-r\u00e9dacteur chez K72.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p5\"><span style=\"font-size: 16px;\">L\u2019exercice de branding s&rsquo;est fait dans le m\u00eame esprit d\u2019\u00e9change, expliquent Chantal Gobeil, directrice de cr\u00e9ation K72 et Maxime Navert, codirecteur g\u00e9n\u00e9ral chez Lamajeure. La r\u00e9flexion entam\u00e9e autour de l&rsquo;identit\u00e9 visuelle a engendr\u00e9 un processus d&rsquo;introspection important au sein des dirigeants du studio. Et c&rsquo;est ensemble que nous avons con\u00e7u une identit\u00e9 qui refl\u00e8te les valeurs et la vision renouvel\u00e9e de la marque, incarn\u00e9es dans ces monolithes. Un symbole de solidit\u00e9 et d\u2019assurance. \u00bb<\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-69787\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Pistobaleine-300x167.jpg\" alt=\"\" width=\"550\" height=\"306\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Pistobaleine-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Pistobaleine-768x427.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Pistobaleine.jpg 900w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p class=\"p5\"><span class=\"s1\">La campagne pr\u00e9sente trois affiches auxquelles ont \u00e9t\u00e9 greff\u00e9s un interrupteur et des enceintes. L&rsquo;agence et le studio ont pr\u00e9sent\u00e9 leurs panneaux sonores aux cr\u00e9atifs montr\u00e9alais.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Les visuels ont \u00e9galement fait l&rsquo;objet d&rsquo;une campagne num\u00e9rique dans laquelle le studio s&rsquo;adresse directement aux diff\u00e9rents acteurs du milieu publicitaire, simulant que leurs cr\u00e9ations ont \u00e9t\u00e9 pens\u00e9es pour les prochains projets de ces clients potentiels.<\/span><\/p>\n<p>Pour voir tous les panneaux, <a href=\"https:\/\/lamajeure.com\/panneaux\/\" target=\"_blank\" rel=\"noopener\">cliquez ici.<\/a><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-69788\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Xylomoteur-300x167.jpg\" alt=\"\" width=\"569\" height=\"317\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Xylomoteur-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Xylomoteur-768x427.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/LaMajeure_Xylomoteur.jpg 900w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez <a href=\"https:\/\/isarta.com\/infos\/tag\/k72\/\" target=\"_blank\" rel=\"noopener\">toutes les nouvelles de K72 ici<\/a>.<\/strong><\/p>\n<p class=\"p4\"><span class=\"s6\"><b>CR\u00c9DITS<\/b><\/span><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">Annonceur: Lamajeure<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Agence: K72<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction de cr\u00e9ation principale: Simon Beaudry<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction de cr\u00e9ation design : Chantal Gobeil<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Conception-r\u00e9daction: Gabriel Allaire, Mathieu Roy<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction artistique: Jean-Nicolas Duval, Simon Beaudry<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Branding : Hamie Robitaille, M\u00e9lanie Laviolette<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Conseil: Charles Filfe<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Production: Rom\u00e9o &amp; Fils \u2013 Martin Henri<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">R\u00e9alisation\/Directeur photo: Ismael Mossadeq<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction artistique de plateau: Simon Beaudry<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Montage: Yann Desjardins<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Assistante monteure : B\u00e9atrice Gauthier-Millette<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Colorisation et motion design: Ismael Mossadeq<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction et coordination de production : Isabel H\u00e9bert<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Illustration 3D : SHED<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Conception sonore : Lamajeure<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Conception musicale: Lamajeure<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Technologie : Isayas Ames-Bull, Lamajeure<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69784\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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