{"id":69932,"date":"2019-11-04T12:40:46","date_gmt":"2019-11-04T17:40:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69932"},"modified":"2019-11-04T15:03:23","modified_gmt":"2019-11-04T20:03:23","slug":"balises-hn-optimisation-seo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/balises-hn-optimisation-seo\/","title":{"rendered":"Les astuces d\u2019une agence SEO pour optimiser la structure de votre contenu"},"content":{"rendered":"<div id=\"attachment_69937\" style=\"width: 655px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-69937\" loading=\"lazy\" class=\"wp-image-69937\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-300x200.jpg\" alt=\"\" width=\"645\" height=\"430\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-272x182.jpg 272w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<p id=\"caption-attachment-69937\" class=\"wp-caption-text\"><span style=\"font-size: 10px;\"><em>Photo :\u00a0<a href=\"https:\/\/unsplash.com\/@johnschno?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">John Schnobrich<\/a>\u00a0\/\u00a0<a href=\"https:\/\/unsplash.com\/s\/photos\/digital-marketing?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/em><\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 12px; color: #999999;\">1er novembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Toutes les deux semaines, <a href=\"https:\/\/mylittlebigweb.com\/\" target=\"_blank\" rel=\"noopener\">l&rsquo;agence Web montr\u00e9alaise My Little Big Web<\/a> va d\u00e9sormais vous donner ses astuces en marketing Web et en r\u00e9f\u00e9rencement sur Isarta Infos. Dans ce premier article, leurs experts\u00a0<span class=\"s1\">vous expliquent le r\u00f4le des balises Hn dans l\u2019optimisation de votre SEO.<\/span><\/strong><\/span><\/p>\n<h2 class=\"p6\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">Que sont les balises Hn?<\/span><\/strong><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Il existe six diff\u00e9rentes balises de titre Hn: la balise H1 \u00e9tant la plus importante et la balise H6 la moins importante. G\u00e9n\u00e9ralement, un contenu Web contient 3 types de balises titres, \u00e0 savoir les balises H1, H2 et H3.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Il est important d\u2019utiliser ces balises avec m\u00e9thode. En effet, les titres de rang \u00e9gal ou sup\u00e9rieur traitent d\u2019un nouveau sujet et les titres de rang inf\u00e9rieur commencent de nouvelles sous-sections apportant plus de d\u00e9tails \u00e0 la section du rang sup\u00e9rieur.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Voyez \u00e7a un peu comme un plan qui a un titre (qui serait la balise H1), des parties principales (balises H2) et si les parties principales abordent plusieurs th\u00e8mes, il faudra rajouter des sous parties (balises H3).<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">De plus, afin que vos titres puissent \u00eatre bien interpr\u00e9t\u00e9s par les moteurs de recherches, ils doivent \u00eatre encadr\u00e9s d\u2019une balise &lt;hn&gt; et d\u2019une balise &lt;\/hn&gt;.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">L\u2019image ci-dessous illustre ces propos :<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69933 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/balise-mylittlebiweb-300x148.png\" alt=\"\" width=\"590\" height=\"291\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/balise-mylittlebiweb-300x148.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/balise-mylittlebiweb.png 559w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h2 class=\"p8\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">La balise H1 et ses particularit\u00e9s<\/span><\/strong><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">La balise H1 est la balise la plus importante et doit \u00eatre int\u00e9gr\u00e9e \u00e0 toutes vos pages afin d\u2019indiquer le sujet principal de votre page Web, m\u00eame si le contenu n\u2019est pas tr\u00e8s long.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Il s\u2019agit de l\u2019une des balises les plus analys\u00e9es par Google, c\u2019est donc une bonne occasion d\u2019y int\u00e9grer <a href=\"https:\/\/mylittlebigweb.com\/comment-choisir-mots-cles-optimiser-le-seo\/\"><span class=\"s2\">votre mot-cl\u00e9 principal<\/span><\/a> afin d\u2019optimiser votre r\u00e9f\u00e9rencement sur celui-ci.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69934 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/contenu-seo-mylittle-big-web-300x85.png\" alt=\"\" width=\"551\" height=\"156\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/contenu-seo-mylittle-big-web-300x85.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/contenu-seo-mylittle-big-web.png 550w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p class=\"p4\"><span class=\"s1\">Voici les particularit\u00e9s et r\u00e8gles \u00e0 respecter concernant cette fameuse balise H1:<\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">La balise H1 \u00e9tant le titre de votre page Web, elle doit introduire l\u2019internaute au sujet principal de votre contenu.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p4\">Une page Web ne doit contenir qu\u2019une balise H1.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p4\">La balise H1 pr\u00e9sente le contenu de la page Web, veillez \u00e0 ce qu\u2019elle apparaisse en haut de la page afin d\u2019annoncer le sujet au lecteur.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p4\">Int\u00e9grez <a href=\"https:\/\/isarta.com\/infos\/3-outils-utiles-et-gratuits-pour-optimiser-les-mots-cles-de-votre-site\/\" target=\"_blank\" rel=\"noopener\">votre mot-cl\u00e9 principal<\/a> \u00e0 cette balise afin de rendre votre titre encore plus clair sur le sujet abord\u00e9 et d\u2019optimiser votre positionnement.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p4\">La balise H1 fait g\u00e9n\u00e9ralement 7 \u00e0 8 mots descriptifs<\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">Attention \u00e0 ne pas confondre la balise H1, qui repr\u00e9sente le titre de votre page et qui est visible par les internautes, avec la balise Title qui apparait dans les moteurs de recherche et qui doit ob\u00e9ir \u00e0 tout un tas d\u2019autres contraintes. Id\u00e9alement, la balise Title sera diff\u00e9rente \u00e0 votre balise H1.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69935 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/balise-seo-hn-300x62.png\" alt=\"\" width=\"532\" height=\"110\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/balise-seo-hn-300x62.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/balise-seo-hn.png 563w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<h2 class=\"p8\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">Les autres balises Hn<\/span><\/strong><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Si votre contenu est assez long, vous devez ajouter d\u2019autres balises Hn afin guider les visiteurs et les moteurs de recherche pendant la lecture. Contrairement \u00e0 la balise H1, vous pouvez utiliser ces balises Hn plusieurs fois.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Concernant ces balises, vous devez \u00e9galement respecter certains points. Les balises H2 introduisent les sujets principaux votre contenu afin que l\u2019internaute puisse comprendre \u00e0 premi\u00e8re vue les diff\u00e9rentes parties abord\u00e9es dans votre contenu.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Si vous souhaitez pr\u00e9senter des d\u00e9tails ou donner des arguments sur le sujet du H2, vous pouvez utiliser les balises H3. Ainsi de suite, vous pouvez int\u00e9grer des balises H4, H5 et H6 afin d\u2019optimiser la compr\u00e9hension de votre page Web.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-69936 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Balise-seo-referencement-h1-h2-h3-300x151.png\" alt=\"\" width=\"640\" height=\"322\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Balise-seo-referencement-h1-h2-h3-300x151.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Balise-seo-referencement-h1-h2-h3.png 552w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2 class=\"p6\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">L\u2019importance des balises Hn<\/span><\/strong><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Comme vous le savez peut-\u00eatre, la r\u00e9daction d\u2019un contenu optimis\u00e9 pour le SEO est essentielle afin de <a href=\"https:\/\/isarta.com\/infos\/pour-reussir-a-optimiser-son-referencement-il-faut-plus-penser-a-ses-internautes-qua-google\/\" target=\"_blank\" rel=\"noopener\">favoriser votre visibilit\u00e9 sur les moteurs de recherche<\/a>. <\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong><span style=\"color: #333333;\">Int\u00e9ress\u00e9 par le sujet ? D\u00e9couvrez la\u00a0<a href=\"https:\/\/formations.isarta.com\/cours\/seo-les-bases\/7\" target=\"_blank\" rel=\"noopener\">formation Isarta d&rsquo;Eug\u00e9nie Delhaye sur le SEO de base<\/a> et <a href=\"https:\/\/formations.isarta.com\/cours\/seo-intermediaire-avance\/7\" target=\"_blank\" rel=\"noopener\">avanc\u00e9e.<\/a><\/span><\/strong><\/p>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/seo-intermediaire-avance\/7\"><img loading=\"lazy\" class=\"aligncenter wp-image-67159\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1-300x88.png\" alt=\"\" width=\"464\" height=\"136\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/892570_SEO-Bases-NEW1.png 600w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez tous nos articles <a href=\"https:\/\/isarta.com\/infos\/tag\/seo\/\" target=\"_blank\" rel=\"noopener\">sur le SEO<\/a> et le <a href=\"https:\/\/isarta.com\/infos\/tag\/referencement\/\" target=\"_blank\" rel=\"noopener\">r\u00e9f\u00e9rencement en cliquant ici<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Et ne manquez pas <a href=\"https:\/\/isarta.com\/infos\/tag\/my-little-big-web\/\" target=\"_blank\" rel=\"noopener\">tous les articles de My Little Big Web en cliquant ici.<\/a><\/strong><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69932\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/balises-hn-optimisation-seo\/\"  data-item_title=\"Les astuces d\u2019une agence SEO pour optimiser la structure de votre contenu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-1024x683.jpg\"  data-item_date=\"2019-11-04T12:40:46-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les deux semaines, l&rsquo;agence Web montr\u00e9alaise MyLittleBigWeb va d\u00e9sormais vous donner ses astuces en marketing Web et en r\u00e9f\u00e9rencement sur Isarta Infos. Dans ce premier article, leurs experts\u00a0vous expliquent le r\u00f4le des balises Hn dans l\u2019optimisation de votre SEO.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69932\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/balises-hn-optimisation-seo\/\"  data-item_title=\"Les astuces d\u2019une agence SEO pour optimiser la structure de votre contenu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-1024x683.jpg\"  data-item_date=\"2019-11-04T12:40:46-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":57,"featured_media":69937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1],"tags":[1487,206,1176,349,213,430],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69932"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69932"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69932\/revisions"}],"predecessor-version":[{"id":69942,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69932\/revisions\/69942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69937"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}