{"id":69948,"date":"2019-11-01T16:05:13","date_gmt":"2019-11-01T20:05:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69948"},"modified":"2019-11-01T16:05:13","modified_gmt":"2019-11-01T20:05:13","slug":"lhorreur-va-au-dela-de-lhalloween-nouvelle-campagne-de-sensibilisation-contre-la-violence-faite-aux-femmes-du-y-des-femmes-de-montreal-et-fcb-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lhorreur-va-au-dela-de-lhalloween-nouvelle-campagne-de-sensibilisation-contre-la-violence-faite-aux-femmes-du-y-des-femmes-de-montreal-et-fcb-montreal\/","title":{"rendered":"L\u2019horreur va au-del\u00e0 de l\u2019Halloween : nouvelle campagne de sensibilisation contre la violence faite aux femmes du Y des femmes de Montr\u00e9al et FCB Montr\u00e9al"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-69949 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/campagne-y-femme-300x147.png\" alt=\"\" width=\"663\" height=\"325\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/campagne-y-femme-300x147.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/campagne-y-femme.png 729w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p class=\"p1\"><span style=\"color: #999999; font-size: 12px;\">1er novembre 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong>FCB Montr\u00e9al signe la derni\u00e8re campagne du Y des femmes de Montr\u00e9al qui d\u00e9nonce la violence faite aux femmes.<\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Chaque ann\u00e9e, la p\u00e9riode de l\u2019halloween apporte son lot de films d\u2019\u00e9pouvante. Outre les sursauts des spectateurs et les gallons de \u00ab\u00a0sang\u00a0\u00bb qui s\u2019\u00e9coulent des victimes, un fait revient \u00e0 l\u2019avant plan\u00a0: les agresseurs sont tr\u00e8s majoritairement des hommes et les victimes beaucoup trop souvent des femmes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Tristement, c\u2019est aussi un parall\u00e8le que nous pouvons tracer avec la r\u00e9alit\u00e9 de nombreuses femmes issues de tous les milieux au Qu\u00e9bec et au Canada.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/MUWY3zyIgQI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Le taux de criminalit\u00e9 au pays a baiss\u00e9 dans toutes les cat\u00e9gories, sauf dans le cas de la violence faite aux femmes. Il \u00e9tait temps de remettre cette triste r\u00e9alit\u00e9 \u00e0 l\u2019avant-plan afin de sensibiliser la population et cesser de traiter les violences faites aux femmes comme des faits divers\u00bb, affirme M\u00e9lanie Thivierge, pr\u00e9sidente et directrice g\u00e9n\u00e9rale du Y des femmes de Montr\u00e9al.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\"><span class=\"s1\">L\u2019Halloween \u00e9tait l\u2019occasion de mettre en lumi\u00e8re, \u00e0 l\u2019aide de pastiches de sc\u00e8nes iconiques de films d\u2019horreur, que malheureusement pour les femmes victimes de violence il existe une tr\u00e8s fine ligne entre les films d\u2019horreur et la r\u00e9alit\u00e9 \u00bb, explique Sylvain Dufresne, chef de la cr\u00e9ation chez FCB Montr\u00e9al.<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LCyko70UBnA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La campagne se conclut avec un rappel simple mais combien v\u00e9ridique\u00a0:\u00a0<\/span><span class=\"s1\">Pour certaines femmes, le film d\u2019horreur dure toute l\u2019ann\u00e9e.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">C\u2019est une r\u00e9alit\u00e9 qui nous touche toutes en tant que femmes, c\u2019est pourquoi nous voulions faire une diff\u00e9rence en investissant dans ce projet\u00a0\u00bb, expliquent Genevi\u00e8ve Cabana-Proulx, pr\u00e9sidente de SOMA et Samia Chebeir, pr\u00e9sidente de FCB Montr\u00e9al. \u00c0 noter que les membres de l\u2019\u00e9quipe ayant travaill\u00e9 sur le projet sont en grande majorit\u00e9 des femmes, incluant la r\u00e9alisatrice, Sarah Pellerin.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Trois vid\u00e9os de 15s seront d\u00e9ploy\u00e9es en t\u00e9l\u00e9 le jour de l\u2019Halloween et durant la semaine suivante. Des versions plus longues de 30s seront \u00e9galement diffus\u00e9es sur les m\u00e9dias sociaux.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Le Y des Femmes a \u00e9galement mis en ligne une liste de ressources pour les victimes de violence et pour leurs proches\u00a0: <a href=\"https:\/\/www.ydesfemmesmtl.org\/il-faut-que-ca-arrete\/\"><span class=\"s2\">https:\/\/www.ydesfemmesmtl.org\/il-faut-que-ca-arrete\/<\/span><\/a><\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/GLB_8iEMUvc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Annonceur : Y des Femmes de Montr\u00e9al \u2013 YWCA (Isabelle G\u00e9linas, M\u00e9lanie Thivierge)<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Agence : FCB Montr\u00e9al<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Direction de cr\u00e9ation : Sylvain Dufresne<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Cr\u00e9ation : Philippe Natewajko, Elmer Tazartez<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Conseil : Laurie-Anne C\u00f4t\u00e9, Julie Simon, Keystelle Ruest<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Strat\u00e9gie : Marie-Nathalie Poirier<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Production :\u00a0SOMA \u2013 St\u00e9phanie Merizzi<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">R\u00e9alisation : Sarah Pellerin<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Direction photo : Ariel M\u00e9thot<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Son : La Majeure<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Post-production : Outpost<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">M\u00e9dia : Jungle M\u00e9dia \u2013 Danick Archambault<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Relations publiques\u00a0: Weber Shandwick<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69948\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>FCB Montr\u00e9al signe la derni\u00e8re campagne du Y des femmes de Montr\u00e9al qui d\u00e9nonce la violence faite aux femmes.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69948\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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