{"id":69951,"date":"2019-11-01T16:13:31","date_gmt":"2019-11-01T20:13:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=69951"},"modified":"2019-11-01T16:15:00","modified_gmt":"2019-11-01T20:15:00","slug":"des-depanneurs-hantes-pour-la-nouvelle-campagne-de-loto-quebec-et-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/des-depanneurs-hantes-pour-la-nouvelle-campagne-de-loto-quebec-et-sid-lee\/","title":{"rendered":"Des de\u0301panneurs hante\u0301s pour la nouvelle campagne de Loto-Que\u0301bec et Sid Lee"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-69952 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/loto-quebec-phobie-300x149.png\" alt=\"\" width=\"580\" height=\"288\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/loto-quebec-phobie-300x149.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/loto-quebec-phobie-768x382.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/loto-quebec-phobie.png 772w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><span style=\"font-size: 10px; color: #999999;\">1er novembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour une deuxie\u0300me anne\u0301e conse\u0301cutive, Loto-Que\u0301bec et Sid Lee n\u2019ont peur de rien pour faire la promotion du billet a\u0300 gratter \u00ab Phobie \u00bb. Ils se sont immisce\u0301s dans la conversation autour des fanto\u0302mes, en invitant des de\u0301panneurs que\u0301be\u0301cois a\u0300 jouer un tour a\u0300 leurs abonne\u0301s a\u0300 l\u2019aide d\u2019une se\u0301rie de vide\u0301os sur les activite\u0301s \u00ab paranormales \u00bb dans leur commerce.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Sur les re\u0301seaux sociaux, il n\u2019est pas toujours facile de se de\u0301marquer avec la quantite\u0301 de contenu qui circule \u00bb, soutient Janie The\u0301riault, directrice communication marketing, web et re\u0301seaux sociaux chez Loto-Que\u0301bec. \u00ab On voulait trouver un moyen original de parler de phobies tout en faisant vivre une expe\u0301rience aux internautes. Aller au-dela\u0300 de l\u2019annonce pour ouvrir une conversation. \u00bb<\/span><\/p><\/blockquote>\n<\/div>\n<div class=\"column\">\n<p>Quatre de\u0301panneurs ont e\u0301te\u0301 approche\u0301s afin d\u2019utiliser leurs propres pages Facebook pour publier les vide\u0301os de poltergeist, comme s\u2019il s\u2019agissait des images de leurs came\u0301ras de surveillance.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Sous les vide\u0301os d\u2019apparitions fantomatiques qu\u2019on voit sur le web, il y a toujours deux clans dans la section des commentaires. Les sceptiques et ceux qui y croient dur comme fer \u00bb pre\u0301cise Alexis Caron -Co\u0302te\u0301, concepteur- re\u0301dacteur chez Sid Lee.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/KUvbcUERTvA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A\u0300 la surprise de plusieurs, Loto-Que\u0301bec a ensuite re\u0301ve\u0301le\u0301 que les vide\u0301os des de\u0301panneurs hante\u0301s faisaient partie de l\u2019annonce du retour du billet \u00ab Phobie \u00bb.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons exporte\u0301 les principes des \u00abstunts\u00bb traditionnels pour les adapter aux re\u0301seaux sociaux. Au lieu de seulement pie\u0301ger quelques personnes, des milliers d\u2019internautes se sont fait prendre au jeu et se sont amuse\u0301s avec nous \u00bb, ajoute Alex Be\u0301land, directeur artistique chez Sid Lee.<\/span><\/p><\/blockquote>\n<p>Apre\u0300s une semaine a\u0300 vivre organiquement sur les pages Facebook des de\u0301panneurs <a href=\"https:\/\/www.facebook.com\/autoitrougeJL\/\" target=\"_blank\" rel=\"noopener\">Au Toit Rouge<\/a>, <a href=\"https:\/\/www.facebook.com\/DepanneurPatenaude\/\" target=\"_blank\" rel=\"noopener\">R. Patenaude<\/a>, <a href=\"https:\/\/www.facebook.com\/bieresquebec\/\" target=\"_blank\" rel=\"noopener\">Peluso<\/a> et <a href=\"https:\/\/www.facebook.com\/D%C3%A9panneur-Chez-Moe-Provisoir-Pie-9-322404018173281\/\" target=\"_blank\" rel=\"noopener\">Chez Moe<\/a>, ainsi que sur celle de <a href=\"https:\/\/www.facebook.com\/LotoQuebecLoteries\/\" target=\"_blank\" rel=\"noopener\">Loto-Que\u0301bec<\/a>, les vide\u0301os de la campagne ont re\u0301colte\u0301 pre\u0300s de 400 000 vues et plus de 4300 commentaires.<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez les nouvelles de <a href=\"https:\/\/isarta.com\/infos\/tag\/sid-lee\/\" target=\"_blank\" rel=\"noopener\">Sid Lee ici<\/a> et celles de <a href=\"https:\/\/isarta.com\/infos\/tag\/loto-quebec\/\" target=\"_blank\" rel=\"noopener\">Loto-Qu\u00e9bec ici.<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Et d\u00e9couvrez ici les r\u00e9centes <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l&rsquo;industrie<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>Client \u2013 Loto-Que\u0301bec, Janie The\u0301riault, Annie Woang.<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif: Alex Bernier<\/li>\n<li>Directeur de cre\u0301ation: Christopher Jones<\/li>\n<li>E\u0301quipe de cre\u0301ation : Alex Be\u0301land, Alexis Caron-Co\u0302te\u0301<\/li>\n<li>Directrice service-conseil: Ve\u0301ronique Proulx<\/li>\n<li>E\u0301quipe service-conseil: Arianne Goulet<\/li>\n<li>Contenu social: Lea Monaco, Odile Archambault<\/li>\n<li>Directeur photo: Alex Miglierina<\/li>\n<li>Montage: Benoi\u0302t Marcoux, Carl Munger<\/li>\n<li>Production: Marie-Christine Toupin, Laurence Houle, Joannie Tellier<\/li>\n<li>Effets spe\u0301ciaux: Blood Brothers<\/li>\n<li>Son: BLVD<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69951\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/des-depanneurs-hantes-pour-la-nouvelle-campagne-de-loto-quebec-et-sid-lee\/\"  data-item_title=\"Des de\u0301panneurs hante\u0301s pour la nouvelle campagne de Loto-Que\u0301bec et Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/loto-quebec-phobie.png\"  data-item_date=\"2019-11-01T16:13:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour une deuxie\u0300me anne\u0301e conse\u0301cutive, Loto-Que\u0301bec et Sid Lee n\u2019ont peur de rien pour faire la promotion du billet a\u0300 gratter \u00ab Phobie \u00bb. Ils se sont immisce\u0301s dans la conversation autour des fanto\u0302mes, en invitant des de\u0301panneurs que\u0301be\u0301cois a\u0300 jouer un tour a\u0300 leurs abonne\u0301s a\u0300 l\u2019aide d\u2019une se\u0301rie de vide\u0301os sur les activite\u0301s \u00ab paranormales \u00bb dans leur commerce.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_69951\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/des-depanneurs-hantes-pour-la-nouvelle-campagne-de-loto-quebec-et-sid-lee\/\"  data-item_title=\"Des de\u0301panneurs hante\u0301s pour la nouvelle campagne de Loto-Que\u0301bec et Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/loto-quebec-phobie.png\"  data-item_date=\"2019-11-01T16:13:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,186,361,1176,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69951"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=69951"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69951\/revisions"}],"predecessor-version":[{"id":69955,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/69951\/revisions\/69955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69952"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=69951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=69951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=69951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}