{"id":70098,"date":"2019-11-06T16:17:24","date_gmt":"2019-11-06T21:17:24","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70098"},"modified":"2019-11-06T16:19:51","modified_gmt":"2019-11-06T21:19:51","slug":"dans-sa-nouvelle-campagne-telus-part-a-la-recherche-des-partisans-du-rouge-et-or","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dans-sa-nouvelle-campagne-telus-part-a-la-recherche-des-partisans-du-rouge-et-or\/","title":{"rendered":"Dans sa nouvelle campagne, Telus part \u00e0 la recherche des partisans du Rouge et Or"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-70099 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C-300x200.jpg\" alt=\"\" width=\"593\" height=\"395\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C-768x513.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C-1024x684.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C.jpg 1618w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<p><span style=\"font-size: 10px; color: #999999;\">6 novembre 2019<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px;\"><b>Fan num\u00e9ro 1 du Rouge et Or! La Van des fans <a href=\"https:\/\/isarta.com\/infos\/tag\/telus\/\" target=\"_blank\" rel=\"noopener\">TELUS<\/a> sillonne les rues de la Vieille Capitale \u00e0 la recherche des partisans. Une campagne notamment de\u00a0<a href=\"https:\/\/isarta.com\/infos\/tag\/celsius\/\" target=\"_blank\" rel=\"noopener\">Celsius Communications<\/a>.<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Au cours des derni\u00e8res semaines, TELUS a sillonn\u00e9 les rues et fr\u00e9quent\u00e9 des \u00e9v\u00e9nements phares de de la Ville de Qu\u00e9bec \u00e0 la recherche des partisans du Rouge et Or.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Des mois d\u2019ao\u00fbt \u00e0 octobre, et accompagn\u00e9s de la mascotte Victor, les fans de l\u2019\u00e9quipe de football \u00e9taient invit\u00e9s \u00e0 monter \u00e0 bord de la Van des fans TELUS pour tester leurs connaissances en lien avec leur \u00e9quipe de football favorite gr\u00e2ce \u00e0 un quiz interactif. Les jours de matchs, la navette permettait \u00e0 d\u2019heureux fans de rejoindre les spectateurs du Stade TELUS de l\u2019Universit\u00e9 Laval.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-70101 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/IMG_6967-225x300.jpg\" alt=\"\" width=\"361\" height=\"481\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/IMG_6967-225x300.jpg 225w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/IMG_6967-768x1024.jpg 768w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Gr\u00e2ce \u00e0 cette campagne, plus d\u2019une centaine de partisans de la vieille capitale ont eu la chance de se rendre aux parties sportives dans ce v\u00e9hicule original et ludique avec gazon, animation et affiches grandeur nature des joueurs de football. De plus, pr\u00e8s de 2 000 personnes ont particip\u00e9 au quiz.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jb8b2-h-ZsI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Afin de faire rayonner cette initiative, une campagne m\u00e9dia a \u00e9t\u00e9 mise en march\u00e9 par TELUS avec notamment des affiches d\u2019abribus, des segments dans les radios locales et \u00e0 Salut, Bonjour!, et des capsules vid\u00e9os mettant en vedette l\u2019animateur et humoriste Matthieu Pepper.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En plus de la Van des fans TELUS, l\u2019entreprise a mis en place plusieurs initiatives durant les matchs \u00e0 domicile pour animer la foule, dont la pr\u00e9sentation d\u2019un Joueur de la semaine TELUS sur \u00e9cran g\u00e9ant et la remise d\u2019items pour faire du bruit. Les partisans \u00e9taient \u00e9galement encourag\u00e9s \u00e0 danser, bouger ou crier pour d\u00e9montrer qu\u2019ils \u00e9taient fans num\u00e9ro un du Rouge et Or. Le grand gagnant repartait avec un prix d\u2019une valeur de 100 $.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-70100 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/IMG_6965-300x225.jpg\" alt=\"\" width=\"463\" height=\"347\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/IMG_6965-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/IMG_6965-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/IMG_6965-1024x768.jpg 1024w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019implication de TELUS depuis neuf ans avec le Rouge et Or ans fait partie d\u2019une longue tradition d\u2019engagement aupr\u00e8s des \u00e9tudiants et athl\u00e8tes ainsi que des communaut\u00e9s de la r\u00e9gion de Qu\u00e9bec. \u00c0 titre de partenaire majeur de tous les clubs sportifs de la prestigieuse Universit\u00e9 Laval, TELUS remet la bourse de leadership et de d\u00e9veloppement durable pour encourager l\u2019excellence acad\u00e9mique des athl\u00e8tes.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<p class=\"p1\"><strong><span class=\"s12\">CR\u00c9DITS<\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Annonceur:<\/span><\/strong><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s12\">TELUS<\/span><span class=\"s1\"> &#8211; Ann-Julie Tremblay, Sandra Huynh, Fr\u00e9d\u00e9rick J. Fortin, Catherine Leclerc<\/span><\/li>\n<li class=\"p1\"><span class=\"s12\">Rouge et Or<\/span><span class=\"s1\"> &#8211; Sophie Birri, Anne-Claire Nobili, Andr\u00e9a Labont\u00e9<\/span><\/li>\n<\/ul>\n<p class=\"p6\"><span class=\"s1\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Agences: Celsius Communications, Soir Mtl<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">M\u00e9dia: Cossette M\u00e9dia<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Graphisme: Celsius Communications et S\u00e9bastien Cayer<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Vid\u00e9os: Obvious C<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70098\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dans-sa-nouvelle-campagne-telus-part-a-la-recherche-des-partisans-du-rouge-et-or\/\"  data-item_title=\"Dans sa nouvelle campagne, Telus part \u00e0 la recherche des partisans du Rouge et Or\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C-1024x684.jpg\"  data-item_date=\"2019-11-06T16:17:24-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fan num\u00e9ro 1 du Rouge et Or! La Van des fans TELUS sillonne les rues de la Vieille Capitale \u00e0 la recherche des partisans. Une campagne notamment de\u00a0Celsius Communications.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70098\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dans-sa-nouvelle-campagne-telus-part-a-la-recherche-des-partisans-du-rouge-et-or\/\"  data-item_title=\"Dans sa nouvelle campagne, Telus part \u00e0 la recherche des partisans du Rouge et Or\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/66738_Telus_DSQ1081C-1024x684.jpg\"  data-item_date=\"2019-11-06T16:17:24-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,595,505],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70098"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70098"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70098\/revisions"}],"predecessor-version":[{"id":70106,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70098\/revisions\/70106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70099"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}