{"id":70248,"date":"2019-11-11T12:20:36","date_gmt":"2019-11-11T17:20:36","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70248"},"modified":"2019-11-11T15:52:10","modified_gmt":"2019-11-11T20:52:10","slug":"joe-fresh-devoile-sa-collection-dautomne-avec-un-abribus-a-deux-etages-signe-quebecor","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/joe-fresh-devoile-sa-collection-dautomne-avec-un-abribus-a-deux-etages-signe-quebecor\/","title":{"rendered":"Joe Fresh de\u0301voile sa collection d\u2019automne avec Maripier Morin et un abribus \u00e0 deux \u00e9tages sign\u00e9 Que\u0301becor"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-70249 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1-300x199.jpg\" alt=\"\" width=\"547\" height=\"363\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1-300x199.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1-768x511.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1-1024x681.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1.jpg 1280w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">11 novembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour lancer sa collection d\u2019automne au Que\u0301bec et pre\u0301senter sa nouvelle ambassadrice, Maripier Morin, la marque de ve\u0302tements Joe Fresh, un des principaux de\u0301taillants de mode au pays, a eu recours a\u0300 la Re\u0301gie publicitaire 360\u00b0 de <a href=\"https:\/\/isarta.com\/infos\/tag\/quebecor\/\" target=\"_blank\" rel=\"noopener\">Que\u0301becor<\/a>. De\u0301ploye\u0301e sur diffe\u0301rentes plateformes, sa campagne tourne autour d\u2019un coup d\u2019e\u0301clat.<\/strong><\/span><\/p>\n<p>Ainsi, depuis le 16 septembre dernier, a\u0300 l\u2019angle Peel et Rene\u0301-Le\u0301vesque, au c\u0153ur du centre-ville de Montre\u0301al, un abribus de deux e\u0301tages a e\u0301te\u0301 e\u0301rige\u0301 afin de pre\u0301senter diffe\u0301rentes pie\u0300ces de la collection. La structure sera pre\u0301sente jusqu\u2019en janvier afin d\u2019y jouer le ro\u0302le d\u2019une spectaculaire vitrine. Les ve\u0302tements des mannequins y sont change\u0301s chaque mois, en lien avec les nouveaute\u0301s de Joe Fresh en magasin.<\/p>\n<p><a href=\"https:\/\/players.brightcove.net\/2081011001\/default_default\/index.html?videoId=6097359364001\" target=\"_blank\" rel=\"noopener\">Pour soutenir ce coup d\u2019e\u0301clat suivant le de\u0301voilement de l\u2019Abribus<\/a>, Maripier Morin s\u2019y est installe\u0301e pour pre\u0301senter la me\u0301te\u0301o en direct a\u0300 l\u2019e\u0301mission Salut, bonjour. Maripier portait fie\u0300rement des ve\u0302tements de la nouvelle collection Joe Fresh lors de cette intervention.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-70251 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-199x300.jpg\" alt=\"\" width=\"323\" height=\"487\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-199x300.jpg 199w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-768x1155.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-681x1024.jpg 681w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh.jpg 851w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/><\/p>\n<p>Sur le plan nume\u0301rique, Joe Fresh a adopte\u0301 une strate\u0301gie de dominance de bannie\u0300res sur les diffe\u0301rents sites Web de Que\u0301becor (Le Journal de Montre\u0301al, TVA Nouvelles, Salut, bonjour, Coup de pouce, etc.). Sur les re\u0301seaux sociaux, Maripier Morin pre\u0301sentait la me\u0301te\u0301o en direct aux couleurs de Joe Fresh e\u0301galement.<\/p>\n<\/div>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B4i6y8DhXvr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B4i6y8DhXvr\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Avec l\u2019arriv\u00e9e de l\u2019hiver\u00a0\u2603\ufe0f\u00a0c\u2019est le temps de t\u2019emmitoufler et de\u00a0passer du bon temps avec ta famille, tout \u00e7a dans des belles pi\u00e8ces de la collection des f\u00eates @joefresh ! Vas voir les looks que j\u2019ai choisi dans ma Story #ad \/\/\u00a0It\u2019s time to warm up to winter\u00a0\u2603\ufe0f\u00a0with loved ones decked in the @joefresh holiday collection! Go check out my favorite looks in my Story #ad<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Une publication partag\u00e9e par <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/maripiermorin\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> MARIPIER<\/a> (@maripiermorin) le <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-11-07T01:22:16+00:00\">6 Nov. 2019 \u00e0 5\u00a0:22 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Pour nous, le marche\u0301 du Que\u0301bec est tre\u0300s important, indique Lindsay Cook, vice-pre\u0301sidente, marketing et communications, de Joe Fresh. Nous associer a\u0300 Que\u0301becor nous a permis de vraiment maximiser l\u2019impact d\u2019ide\u0301es innovatrices et efficaces parfaitement aligne\u0301es avec nos initiatives de marketing. \u00bb<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Une fois de plus nos e\u0301quipes se sont surpasse\u0301es en de\u0301ployant une campagne d&rsquo;impact pour Joe Fresh. Il s\u2019agit la\u0300 d\u2019un bel exemple de l\u2019utilisation de notre force 360 \u00bb, explique Patrick Jutras, vice-pre\u0301sident principal et chef des revenus publicitaires, de Que\u0301becor et Groupe TVA.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-70250 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-2-300x199.jpg\" alt=\"\" width=\"499\" height=\"331\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-2-300x199.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-2-768x511.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-2-1024x681.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-2.jpg 1280w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<p><strong>Que\u0301becor<\/strong><\/p>\n<ul>\n<li>Catherine Le\u0301veille\u0301, strate\u0300ge en cre\u0301ativite\u0301 me\u0301dia Cathy Ellis, directrice de compte<\/li>\n<li>Gwen O\u2019Tool, directrice de compte nume\u0301rique<\/li>\n<li>Marie-Claude Desjardins, directrice senior, Solutions Me\u0301dias<\/li>\n<li>Roxanne Quenneville, charge\u0301e de projets, production<\/li>\n<li>Marie-E\u0300ve Blouin, productrice<\/li>\n<li>Vincent Martel, designer et producteur, affichage<\/li>\n<\/ul>\n<\/div>\n<div class=\"column\">\n<p><strong> Joe Fresh<\/strong><\/p>\n<ul>\n<li>Lindsay Cook, vice-pre\u0301sidente, marketing et communications<\/li>\n<li>Mitchell Yapp, directeur, me\u0301dias et analytique<\/li>\n<li>Lisa Steele, gestionnaire, communications inte\u0301gre\u0301es<\/li>\n<li>Stacey Fishman, spe\u0301cialiste en relations publiques, communications inte\u0301gre\u0301es<\/li>\n<li>Marisa Mastrogiovanni, coordonnatrice, marketing<\/li>\n<li>Harry Hothi, directeur, ge\u0301ne\u0301ration de la demande<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70248\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/joe-fresh-devoile-sa-collection-dautomne-avec-un-abribus-a-deux-etages-signe-quebecor\/\"  data-item_title=\"Joe Fresh de\u0301voile sa collection d\u2019automne avec Maripier Morin et un abribus \u00e0 deux \u00e9tages sign\u00e9 Que\u0301becor\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1-1024x681.jpg\"  data-item_date=\"2019-11-11T12:20:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour lancer sa collection d\u2019automne au Que\u0301bec et pre\u0301senter sa nouvelle ambassadrice, Maripier Morin, la marque de ve\u0302tements Joe Fresh, un des principaux de\u0301taillants de mode au pays, a eu recours a\u0300 la Re\u0301gie publicitaire 360\u00b0 de Que\u0301becor. De\u0301ploye\u0301e sur diffe\u0301rentes plateformes, sa campagne tourne autour d\u2019un coup d\u2019e\u0301clat.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70248\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/joe-fresh-devoile-sa-collection-dautomne-avec-un-abribus-a-deux-etages-signe-quebecor\/\"  data-item_title=\"Joe Fresh de\u0301voile sa collection d\u2019automne avec Maripier Morin et un abribus \u00e0 deux \u00e9tages sign\u00e9 Que\u0301becor\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Abribus-Joe-Fresh-1-1024x681.jpg\"  data-item_date=\"2019-11-11T12:20:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,233,1176,425],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70248"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70248"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70248\/revisions"}],"predecessor-version":[{"id":70256,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70248\/revisions\/70256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70249"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}