{"id":70390,"date":"2019-11-13T11:03:43","date_gmt":"2019-11-13T16:03:43","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70390"},"modified":"2019-11-13T11:04:47","modified_gmt":"2019-11-13T16:04:47","slug":"tink-realise-le-nouveau-visuel-et-nouveau-positionnement-pour-le-site-corporatif-de-via-rail","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tink-realise-le-nouveau-visuel-et-nouveau-positionnement-pour-le-site-corporatif-de-via-rail\/","title":{"rendered":"Tink r\u00e9alise le nouveau visuel et le nouveau positionnement pour le site corporatif de VIA Rail"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-70391\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/via-rail-300x157.jpg\" alt=\"\" width=\"640\" height=\"335\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/via-rail-300x157.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/via-rail-768x402.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/via-rail-1024x536.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/via-rail.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #999999; font-size: 10px;\">13 novembre 2019<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Il y a un an, <a href=\"https:\/\/isarta.com\/infos\/tag\/via-rail\/\" target=\"_blank\" rel=\"noopener\">VIA Rail Canada<\/a> (VIA Rail) lan\u00e7ait sa <a href=\"https:\/\/isarta.com\/infos\/la-voie-quon-aime-la-nouvelle-plateforme-de-marque-de-via-rail-realisee-par-cossette\/\" target=\"_blank\" rel=\"noopener\">nouvelle plateforme et signature de marque, <i>La voie qu\u2019on aime<\/i><\/a>, <\/span><span class=\"s2\">concr\u00e9tisant ainsi<i> <\/i>son positionnement en tant qu\u2019acteur f\u00e9d\u00e9rateur en mati\u00e8re de mobilit\u00e9 durable, s\u00e9curitaire et agr\u00e9able au pays<i>. <\/i><\/span><span class=\"s1\">C\u2019est pr\u00e9cis\u00e9ment dans cette continuit\u00e9 que s\u2019inscrit aujourd\u2019hui son nouveau site corporatif <a href=\"https:\/\/corpo.viarail.ca\/fr\" target=\"_blank\" rel=\"noopener\">\u00c0 propos de VIA<\/a><\/span><span class=\"s3\">.<\/span><\/strong><\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">L\u2019ambition de cette refonte \u00e9tait de cr\u00e9er une plateforme dynamique et inspirante qui pr\u00e9sente du contenu engageant, tout en mettant de l\u2019avant les avanc\u00e9es et les projets concrets de l\u2019organisation. VIA Rail ne s\u2019arr\u00eate pas aux promesses, mais livre par cette occasion les preuves tangibles d\u2019une transformation et d\u2019une modernisation profonde. <\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">De la strat\u00e9gie \u00e0 la direction artistique, du d\u00e9veloppement du site jusqu\u2019\u00e0 sa mise en ligne, Tink a r\u00e9alis\u00e9 l\u2019ensemble de la refonte du nouveau site corporatif de VIA Rail. <\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Sur la plateforme, trois grandes sections sont mises de l\u2019avant\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p6\"><span class=\"s1\">Notre entreprise (conseil d\u2019administration, \u00e9quipe de gestion, et informations corporatives),<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Projets et infrastructures (initiatives de modernisation et projets de transformation)<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">et enfin Engagement communautaire (soutien des diff\u00e9rentes communaut\u00e9s \u00e0 travers le Canada et partenariats). <\/span><\/li>\n<\/ul>\n<p class=\"p6\"><span class=\"s1\">Cette nouvelle destination permettra de garder les canadiens inform\u00e9s, engag\u00e9s et mobilis\u00e9s envers VIA Rail, avec des initiatives comme l\u2019arriv\u00e9e d\u2019une flotte de nouveaux trains dans quelques ann\u00e9es, l\u2019am\u00e9lioration de l\u2019accessibilit\u00e9 \u00e0 toutes les \u00e9tapes du voyage pour tous les Canadiens et une expansion possible du r\u00e9seau avec la proposition du train \u00e0 grande fr\u00e9quence (TGF) dans le corridor Qu\u00e9bec-Toronto. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: center;\"><strong>Retrouvez <a href=\"https:\/\/isarta.com\/infos\/tag\/tink\/\" target=\"_blank\" rel=\"noopener\">d&rsquo;autres nouvelles sur Tink ici<\/a>.<\/strong><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70390\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tink-realise-le-nouveau-visuel-et-nouveau-positionnement-pour-le-site-corporatif-de-via-rail\/\"  data-item_title=\"Tink r\u00e9alise le nouveau visuel et le nouveau positionnement pour le site corporatif de VIA Rail\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/via-rail-1024x536.jpg\"  data-item_date=\"2019-11-13T11:03:43-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il y a un an, VIA Rail Canada (VIA Rail) lan\u00e7ait sa nouvelle plateforme et signature de marque, La voie qu\u2019on aime, concr\u00e9tisant ainsi son positionnement en tant qu\u2019acteur f\u00e9d\u00e9rateur en mati\u00e8re de mobilit\u00e9 durable, s\u00e9curitaire et agr\u00e9able au pays. C\u2019est pr\u00e9cis\u00e9ment dans cette continuit\u00e9 que s\u2019inscrit aujourd\u2019hui son nouveau site corporatif \u00c0 propos de VIA.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70390\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tink-realise-le-nouveau-visuel-et-nouveau-positionnement-pour-le-site-corporatif-de-via-rail\/\"  data-item_title=\"Tink r\u00e9alise le nouveau visuel et le nouveau positionnement pour le site corporatif de VIA Rail\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/via-rail-1024x536.jpg\"  data-item_date=\"2019-11-13T11:03:43-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[537,249,477],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70390"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70390"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70390\/revisions"}],"predecessor-version":[{"id":70394,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70390\/revisions\/70394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70391"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}