{"id":70476,"date":"2019-11-14T11:43:50","date_gmt":"2019-11-14T16:43:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70476"},"modified":"2019-11-14T11:45:29","modified_gmt":"2019-11-14T16:45:29","slug":"les-feves-clark-font-leurs-fraiches-dans-une-nouvelle-campagne-de-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-feves-clark-font-leurs-fraiches-dans-une-nouvelle-campagne-de-lg2\/","title":{"rendered":"Les f\u00e8ves Clark font leurs fra\u00eeches dans une nouvelle campagne de lg2"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-70478 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/bine-lg2-300x176.png\" alt=\"\" width=\"510\" height=\"299\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/bine-lg2-300x176.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/bine-lg2.png 713w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">14 novembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Cet automne, les fe\u0300ves Clark font leurs frai\u0302ches a\u0300 la te\u0301le\u0301, sur le web, sur les me\u0301dias sociaux, et avec raison : pour la premie\u0300re fois de leur histoire (vieille de 112 ans), elles sont offertes au rayon des produits re\u0301frige\u0301re\u0301s.<\/strong><\/span><\/p>\n<p>A\u0300 la te\u0302te de sa cate\u0301gorie, cette marque que\u0301be\u0301coise fait partie de la famille d\u2019Aliments Ouimet-Cordon Bleu. La re\u0301putation des fe\u0300ves Clark est bien e\u0301tablie; pour continuer d\u2019entretenir cette notorie\u0301te\u0301 enviable de la marque tout en saisissant une nouvelle opportunite\u0301 de marche\u0301 avec le lancement de ses premie\u0300res \u00ab bines \u00bb re\u0301frige\u0301re\u0301es, Clark signe une premie\u0300re collaboration avec lg2.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous cherchions une manie\u0300re de renouveler l\u2019image de la \u00ab\u00a0bine\u00a0\u00bb, avec de nouveaux produits au gou\u0302t du jour. L\u2019e\u0301quipe de lg2 a su saisir l\u2019importance de ce lancement pour nos ope\u0301rations et le se\u0301rieux de notre de\u0301marche en proposant un concept me\u0301morable. Il fallait quelque chose qui frappe \u00bb, souligne Gabrielle Saturnin, chef de marque chez Aliments Ouimet-Cordon Bleu.<\/span><\/p><\/blockquote>\n<p>Le re\u0301sultat se de\u0301cline en quatre messages de 15 secondes au ton humoristique, mettant en vedette la \u00ab bine \u00bb a\u0300 travers quatre personnages flamboyants qui parlent aux Que\u0301be\u0301cois.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/pDXoscUlqvQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/bUsSvfjCZLw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/C3BziCWglWU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/JfoJhQyEG2E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez les <a href=\"https:\/\/isarta.com\/infos\/tag\/lg2\/\" target=\"_blank\" rel=\"noopener\">nouvelles de lg2 ici<\/a> et les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client :\u00a0Aliments Ouimet-Cordon Bleu \/ Gabrielle Saturnin, Pierre Morin<\/li>\n<li>Vice-pr\u00e9sidence cr\u00e9ation :\u00a0Marc Fortin<\/li>\n<li>Direction de cr\u00e9ation :\u00a0Fr\u00e9d\u00e9ric Tremblay<\/li>\n<li>Cr\u00e9ation :\u00a0Guillaume Ferron, Mario Pesant, Alexis Cadieux<\/li>\n<li>Planification strat\u00e9gique :\u00a0Marie-Christine Ferron<\/li>\n<li>Service-conseil :\u00a0\u00c9milie Masse, Justine Guertin<\/li>\n<li>Production d&rsquo;agence :\u00a0Isabelle Thouin, Lina Pich\u00e9<\/li>\n<li>Animation 2D et 3D, Postproduction :\u00a0Mathematic \/ Alexandre Pagot et M\u00e9lanie Parisi<\/li>\n<li>Studio de son\/ing\u00e9nierie :\u00a0BLVD\/ Olivier Rivard<\/li>\n<li>Charg\u00e9 de projets (imprim\u00e9e et num\u00e9rique) :\u00a0Marie-Elisabeth Fouquet-Bouchard, Emmanuelle Gauthier-Laquerre<\/li>\n<li>Production graphique (imprim\u00e9e et num\u00e9rique) :\u00a0C\u00e9drick Patenaude, Martin Brisebois<\/li>\n<li>M\u00e9dias :\u00a0Jungle M\u00e9dias, Innovo M\u00e9dia<\/li>\n<\/ul>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70476\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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