{"id":70533,"date":"2019-11-18T12:05:47","date_gmt":"2019-11-18T17:05:47","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70533"},"modified":"2019-11-18T15:09:34","modified_gmt":"2019-11-18T20:09:34","slug":"absolu-signe-la-nouvelle-campagne-de-lentrepot-du-pneu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/absolu-signe-la-nouvelle-campagne-de-lentrepot-du-pneu\/","title":{"rendered":"Absolu signe la nouvelle campagne de l\u2019Entrep\u00f4t du pneu"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-70536 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/absolu-pneu-300x206.png\" alt=\"\" width=\"568\" height=\"390\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/absolu-pneu-300x206.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/absolu-pneu.png 682w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">15 novembre 2019<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Depuis plusieurs ann\u00e9es, l\u2019Entrep\u00f4t du pneu est reconnu r\u00e9gionalement pour la pose de pneus sans rendez-vous au meilleur prix. Par contre, l\u2019entreprise est trop souvent oubli\u00e9e lorsque vient le temps d\u2019acheter des pneus neufs, malgr\u00e9 le fait qu\u2019elle vend des pneus de toutes les grandes marques moins cher que partout ailleurs en Mauricie.<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><a href=\"https:\/\/isarta.com\/infos\/tag\/absolu\/\" target=\"_blank\" rel=\"noopener\">Absolu<\/a> a donc d\u00e9velopp\u00e9 une <a href=\"https:\/\/absolu.ca\/realisations\/entrepot-du-pneu\/\" target=\"_blank\" rel=\"noopener\">campagne centr\u00e9e sur les avantages concurrentiels de l\u2019Entrep\u00f4t du pneu<\/a> afin d\u2019augmenter la consid\u00e9ration pour la marque lors de l\u2019achat de pneus neufs.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FLEntrepotDuPneu%2Fvideos%2F458425961547011%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\" style=\"font-size: 16px;\">L\u2019insight est venu tout simplement lors d\u2019une discussion entre l\u2019agence et l\u2019Entrep\u00f4t du pneu. Les prix sont tellement comp\u00e9titifs que m\u00eame les conseillers des garages concurrents ach\u00e8tent leurs pneus \u00e0 l\u2019Entrep\u00f4t du pneu. S\u2019ils choisissent l\u2019Entrep\u00f4t du pneu, il est \u00e9vident que c\u2019est un bon choix pour tout le monde, \u00bb<span class=\"Apple-converted-space\">\u00a0indique<\/span>\u00a0Louis Morissette, strat\u00e8ge<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">La publicit\u00e9, qui a pour objectif de promouvoir le prix nettement plus bas des pneus vendus \u00e0 l\u2019Entrep\u00f4t du pneu, met en \u00e9vidence la rivalit\u00e9 entre les diff\u00e9rents concurrents r\u00e9gionaux. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La campagne sera d\u00e9clin\u00e9e en une publicit\u00e9 30 secondes, diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision, en vid\u00e9o t\u00e9moignages sur les m\u00e9dias sociaux ainsi qu\u2019en recherche AdWords. Cette initiative sera d\u00e9ploy\u00e9e en parall\u00e8le \u00e0 une campagne radio visant \u00e0 promouvoir la pose de pneus au meilleur prix en Mauricie, toujours sans rendez-vous.<\/span><\/p>\n<div id=\"fb-root\"><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/fr_FR\/sdk.js#xfbml=1&#038;version=v5.0\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/watch\/?v=727828400976965\" data-width=\"500\" data-show-text=\"false\">\n<blockquote class=\"fb-xfbml-parse-ignore\" cite=\"https:\/\/developers.facebook.com\/LEntrepotDuPneu\/videos\/727828400976965\/\"><p>&nbsp;<\/p>\n<p>On a les prix les moins chers en Mauricie, m\u00eame pas besoin de s&rsquo;en cacher. ?<\/p>\n<p>Publi\u00e9e par <a href=\"https:\/\/www.facebook.com\/LEntrepotDuPneu\/\">L&rsquo;Entrep\u00f4t du pneu<\/a> sur Mardi 22 octobre 2019<\/p><\/blockquote>\n<\/div>\n<p style=\"text-align: center;\"><strong>Retrouvez <a href=\"https:\/\/isarta.com\/infos\/tag\/absolu\/\" target=\"_blank\" rel=\"noopener\">les autres nouvelles de Absolu ici<\/a> et toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<p><span class=\"s1\"><b>Cr\u00e9dits <\/b><\/span><\/p>\n<ul>\n<li class=\"p8\"><span class=\"s1\">Annonceur : L\u2019Entrep\u00f4t du pneu<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">Agence : Absolu<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">Strat\u00e9gie : Louis Morissette<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">Service-conseil : Kessy Bradette, Sophie Poudrette, Jason Monfette<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">Conception : Nicolas Quaderno, Julianne Beaulieu-Genest<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">R\u00e9daction : Julianne Beaulieu-Genest<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">Planification m\u00e9dia : Marie-H\u00e9l\u00e8ne B\u00e9lisle, Audr\u00e9e Longtin<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">R\u00e9alisation : Matt Charland<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">Production et postproduction : Absolu, Nicolas Quaderno, Pierre-Alexandre Guay<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70533\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/absolu-signe-la-nouvelle-campagne-de-lentrepot-du-pneu\/\"  data-item_title=\"Absolu signe la nouvelle campagne de l\u2019Entrep\u00f4t du pneu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/absolu-pneu.png\"  data-item_date=\"2019-11-18T12:05:47-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plusieurs ann\u00e9es, l\u2019Entrep\u00f4t du pneu est reconnu r\u00e9gionalement pour la pose de pneus sans rendez-vous au meilleur prix. Par contre, l\u2019entreprise est trop souvent oubli\u00e9e lorsque vient le temps d\u2019acheter des pneus neufs, malgr\u00e9 le fait qu\u2019elle vend des pneus de toutes les grandes marques moins cher que partout ailleurs en Mauricie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70533\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/absolu-signe-la-nouvelle-campagne-de-lentrepot-du-pneu\/\"  data-item_title=\"Absolu signe la nouvelle campagne de l\u2019Entrep\u00f4t du pneu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/absolu-pneu.png\"  data-item_date=\"2019-11-18T12:05:47-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[348,229,186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70533"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70533"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70533\/revisions"}],"predecessor-version":[{"id":70538,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70533\/revisions\/70538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70536"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}