{"id":70641,"date":"2019-11-19T10:32:13","date_gmt":"2019-11-19T15:32:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70641"},"modified":"2019-11-19T10:33:09","modified_gmt":"2019-11-19T15:33:09","slug":"elixir-marketing-olfactif-signe-leggsquise-la-nouvelle-fragrance-lancee-par-la-chai%cc%82ne-de-restaurant-a-dejeuner","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/elixir-marketing-olfactif-signe-leggsquise-la-nouvelle-fragrance-lancee-par-la-chai%cc%82ne-de-restaurant-a-dejeuner\/","title":{"rendered":"E\u0301lixir Marketing Olfactif signe l\u2019Eggsquise : la nouvelle fragrance lance\u0301e par la chai\u0302ne de restaurant a\u0300 de\u0301jeuner"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-70642\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-001-300x200.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-001-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-001-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-001-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-001-272x182.jpg 272w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-size: 10px; color: #999999;\">19 novembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La chai\u0302ne de restaurants Eggsquis lance sa premie\u0300re fragrance, l\u2019Eggsquise, afin de faire vivre une expe\u0301rience sensorielle sans pareil a\u0300 ses clients et employe\u0301s. A\u0300 l\u2019aube de son 25e anniversaire, Eggsquis innove et cre\u0301e un \u00ab logolf \u00bb, son propre logo olfactif, qui repre\u0301sente une empreinte olfactive exclusive, fabrique\u0301e sur-mesure pour une marque.<\/strong><\/span><\/p>\n<p>Eggsquis de\u0301sire ainsi remercier sa cliente\u0300le compose\u0301e de mille\u0301niaux, de familles et du grand public gra\u0302ce a\u0300 cette chaleureuse et e\u0301nergisante odeur qui sera compose\u0301e de notes de mandarine, de zeste d\u2019orange, d\u2019herbes fraiches, de quelques notes boise\u0301es et vanille cre\u0301meuse qui rappellera l\u2019aro\u0302me d\u2019une pa\u0302te a\u0300 cre\u0302pes ou a\u0300 gaufres. Pour comple\u0301ter l\u2019expe\u0301rience, un cocktail signature, l\u2019Eggspritz, inspire\u0301 de cette fragrance, sera mis de l\u2019avant dans les restaurants.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_3Yu4ub-GkA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons de\u0301veloppe\u0301 cette signature olfactive en collaboration avec nos clients et nos employe\u0301s, qui sont les premiers ambassadeurs de notre chai\u0302ne. Nous les avons questionne\u0301s, nous avons re\u0301alise\u0301 des focus groups et teste\u0301 la fragrance ensemble. Ce fut un travail d\u2019e\u0301quipe tre\u0300s valorisant et dont nous sommes e\u0301norme\u0301ment fiers. Je suis convaincu que cette nouveaute\u0301 plaira a\u0300 nos clients \u00bb, mentionne Billy Stergiou, pre\u0301sident des restaurants Eggsquis.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons eu recours a\u0300 cet outil de pointe, qu\u2019est l\u2019aromachologie, pour bonifier l\u2019expe\u0301rience client, et nous conside\u0301rons que c\u2019est un comple\u0301ment strate\u0301gique a\u0300 la publicite\u0301 traditionnelle \u00bb, rajoute Simon Robichaud, directeur de comptes et associe\u0301 chez Bravad, qui est l\u2019initiateur strate\u0301gique de ce logo olfactif.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019odorat est de\u0301finitivement le sens le plus puissant et interpelle davantage l&rsquo;e\u0302tre humain car 75% de nos e\u0301motions quotidiennes sont associe\u0301es a\u0300 des odeurs. Nous souhaitons faire vivre aux clients une expe\u0301rience de restauration diffe\u0301rente a\u0300 l\u2019aide d\u2019une empreinte olfactive et associer leur visite une e\u0301motion positive et de bons souvenirs \u00bb, affirme Christine Chamberland- Beaudoin, pre\u0301sidente et fondatrice d\u2019E\u0301lixir Marketing Olfactif, le concepteur de l\u2019Eggsquise.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-70643\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-011-300x200.jpg\" alt=\"\" width=\"537\" height=\"358\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-011-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-011-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-011-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-011-272x182.jpg 272w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>L\u2019Eggsquise sera diffuse\u0301e dans les restaurants a\u0300 l\u2019aide d\u2019un proce\u0301de\u0301 a\u0300 air froid par ne\u0301bulisation. Ainsi, des micro particules du parfum e\u0301clateront de manie\u0300re homoge\u0300ne dans l\u2019air. Les diffuseurs utilise\u0301s sont entie\u0300rement programmables et connecte\u0301s de sorte que la calibration est tre\u0300s pre\u0301cise.<\/p>\n<p>La fragrance est e\u0301cologique, e\u0301coresponsable, certifie\u0301e par les normes IFRA et respecte les standards de Sante\u0301 Canada tout en e\u0301tant 100% hypoallerge\u0300ne.<\/p>\n<p>Fonde\u0301e en 1995 par Elias Stergiou a\u0300 Sherbrooke, la chai\u0302ne de restaurants Eggsquis compte pre\u0301sentement 43 succursales au Que\u0301bec et en Ontario qui offrent des menus complets pour le de\u0301jeuner et le di\u0302ner.<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez les nouvelles <a href=\"https:\/\/isarta.com\/infos\/tag\/elixir-marketing-olfactif\/\" target=\"_blank\" rel=\"noopener\">d&rsquo;Elixir marketing olfactif ici<\/a> et tous les <a href=\"https:\/\/isarta.com\/infos\/tag\/mandat\/\" target=\"_blank\" rel=\"noopener\">mandats de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70641\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/elixir-marketing-olfactif-signe-leggsquise-la-nouvelle-fragrance-lancee-par-la-chai%cc%82ne-de-restaurant-a-dejeuner\/\"  data-item_title=\"E\u0301lixir Marketing Olfactif signe l\u2019Eggsquise : la nouvelle fragrance lance\u0301e par la chai\u0302ne de restaurant a\u0300 de\u0301jeuner\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-001-1024x683.jpg\"  data-item_date=\"2019-11-19T10:32:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La chai\u0302ne de restaurants Eggsquis lance sa premie\u0300re fragrance, l\u2019Eggsquise, afin de faire vivre une expe\u0301rience sensorielle sans pareil a\u0300 ses clients et employe\u0301s. A\u0300 l\u2019aube de son 25e anniversaire, Eggsquis innove et cre\u0301e un \u00ab logolf \u00bb, son propre logo olfactif, qui repre\u0301sente une empreinte olfactive exclusive, fabrique\u0301e sur-mesure pour une marque.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70641\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/elixir-marketing-olfactif-signe-leggsquise-la-nouvelle-fragrance-lancee-par-la-chai%cc%82ne-de-restaurant-a-dejeuner\/\"  data-item_title=\"E\u0301lixir Marketing Olfactif signe l\u2019Eggsquise : la nouvelle fragrance lance\u0301e par la chai\u0302ne de restaurant a\u0300 de\u0301jeuner\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Lancement-Olfactif-001-1024x683.jpg\"  data-item_date=\"2019-11-19T10:32:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[440,243,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70641"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70641"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70641\/revisions"}],"predecessor-version":[{"id":70645,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70641\/revisions\/70645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70642"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}