{"id":70672,"date":"2019-11-19T16:05:11","date_gmt":"2019-11-19T21:05:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70672"},"modified":"2019-11-19T16:23:28","modified_gmt":"2019-11-19T21:23:28","slug":"iga-et-sid-lee-poursuit-signent-un-film-danimation-au-profit-de-la-tablee-des-chefs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/iga-et-sid-lee-poursuit-signent-un-film-danimation-au-profit-de-la-tablee-des-chefs\/","title":{"rendered":"IGA et Sid Lee poursuit signent un film d&rsquo;animation au profit de la Tabl\u00e9e des Chefs"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-70673\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/sid-lee-IGA-300x155.png\" alt=\"\" width=\"641\" height=\"331\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/sid-lee-IGA-300x155.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/sid-lee-IGA.png 689w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">19 novembre 2019 <\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour une deuxie\u0300me anne\u0301e conse\u0301cutive, IGA et Sid Lee s\u2019associent pour offrir un cadeau du temps des Fe\u0302tes : un petit film d\u2019animation de deux minutes au profit de la Table\u0301e des Chefs. IGA remettra 1 $ a\u0300 l\u2019organisme pour chaque <a href=\"https:\/\/www.facebook.com\/watch\/?v=561391477969182\" target=\"_blank\" rel=\"noopener\">partage sur les re\u0301seaux sociaux<\/a>.<\/strong><\/span><\/p>\n<p>Inse\u0301parables raconte l\u2019histoire d\u2019Anto et de Maxime, deux jeunes enfants qui voient leur amitie\u0301 grandir au fur et a\u0300 mesure qu\u2019ils s\u2019e\u0301changent le contenu de leur boi\u0302te a\u0300 lunch.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/GpIIeNI0Bqw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019an dernier, nous avons cre\u0301e\u0301 une histoire qui transmettait la passion de la cuisine, l\u2019une des valeurs de la marque. Cette anne\u0301e, c\u2019est sur la de\u0301couverte culinaire et sur le partage que nous avons voulu miser, \u00bb explique Carl Pichette, vice-pre\u0301sident marketing de Sobeys. C\u2019est pourquoi nous voulions encore une fois de\u0301ployer nos efforts au profit de la Table\u0301e et de sa mission d\u2019e\u0301ducation culinaire, en plus d\u2019offrir ce film en guise de cadeau a\u0300 nos clients du Que\u0301bec et du Nouveau-Brunswick. \u00bb<\/span><\/p><\/blockquote>\n<\/div>\n<div class=\"column\">\n<p>Le court me\u0301trage de deux minutes est le fruit de plus de six mois de travail d\u2019une quarantaine d\u2019artisans de Mathematic Studio base\u0301s a\u0300 Montre\u0301al et a\u0300 Paris, le tout sur une version quasi instrumentale de J\u2019irai ou\u0300 tu iras, de Jean-Jacques Goldman.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">C\u2019est comme une petite histoire d\u2019amour entre deux amoureux de la bouffe. On voulait vraiment montrer le co\u0302te\u0301 curieux des enfants et leur ouverture d\u2019esprit, afin d\u2019inciter les gens a\u0300 s\u2019en inspirer a\u0300 Noe\u0308l, et me\u0302me tout au long de l\u2019anne\u0301e \u00bb, ajoute Alexis Caron-Co\u0302te\u0301, concepteur- re\u0301dacteur chez Sid Lee.<\/span><\/p><\/blockquote>\n<p>En 2018, le conte de Noe\u0308l d\u2019IGA a ge\u0301ne\u0301re\u0301 plus de 3 millions de vues, 80 000 partages et des milliers de commentaires sur les re\u0301seaux sociaux.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En faisant un film de 120 secondes, les te\u0301le\u0301spectateurs ont en quelque sorte une pause de la pause publicitaire. Une occasion rare pour nous de partager notre craft et notre passion avec les gens \u00bb, souligne Alexandre Be\u0301land, directeur artistique chez Sid Lee.<\/span><\/p><\/blockquote>\n<p>Cette anne\u0301e, en plus d\u2019e\u0302tre diffuse\u0301 dans son entie\u0300rete\u0301 a\u0300 la te\u0301le\u0301 et <a href=\"https:\/\/www.facebook.com\/watch\/?v=561391477969182\" target=\"_blank\" rel=\"noopener\">sur les me\u0301dias sociaux<\/a>, le court me\u0301trage sera aussi a\u0300 l\u2019affiche au cine\u0301ma avant les films du temps des Fe\u0302tes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Client \u2013 Sobeys, Carl Pichette \u2013 V.-P. Marketing, Nancy Champagne, Alexandra Monti.<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif: Alex Bernier<\/li>\n<li>Directrice de cre\u0301ation: Julie Desrochers<\/li>\n<li>E\u0301quipe de cre\u0301ation : Alexandre Be\u0301land, Alexis Caron- Co\u0302te\u0301<\/li>\n<li>Directrice groupe-conseil: Genevie\u0300ve Boulanger<\/li>\n<li>Directeur conseil: Brian Feeny<\/li>\n<li>E\u0301quipe conseil: Judith Dupuis, Catherine Savoie<\/li>\n<li>Strate\u0301gie: Manuel Gobeille-Leblanc<\/li>\n<li><span class=\"s1\">Production Sid Lee : Carolyne Goyette <\/span><\/li>\n<li>Me\u0301dias sociaux: Odile Archambault, Lea Monaco, Laurent Tremblay<\/li>\n<li>Me\u0301dia: Carat<\/li>\n<li>Production : Mathematic \u2013 Alex Pagot, Me\u0301lanie Parisi.<\/li>\n<li>Re\u0301alisation 3D : Bertrand Bey<\/li>\n<li>Audio et musique : Circonflex \u2013 Paul-E\u0301tienne Co\u0302te\u0301, Dominic Cabana, Olivier Girard<\/li>\n<li>Chanson originale: Jean-Jacques Goldman<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70672\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/iga-et-sid-lee-poursuit-signent-un-film-danimation-au-profit-de-la-tablee-des-chefs\/\"  data-item_title=\"IGA et Sid Lee poursuit signent un film d&#039;animation au profit de la Tabl\u00e9e des Chefs\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/sid-lee-IGA.png\"  data-item_date=\"2019-11-19T16:05:11-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour une deuxie\u0300me anne\u0301e conse\u0301cutive, IGA et Sid Lee s\u2019associent pour offrir un cadeau du temps des Fe\u0302tes : un petit film d\u2019animation de deux minutes au profit de la Table\u0301e des Chefs. IGA remettra 1 $ a\u0300 l\u2019organisme pour chaque partage sur les re\u0301seaux sociaux.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70672\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/iga-et-sid-lee-poursuit-signent-un-film-danimation-au-profit-de-la-tablee-des-chefs\/\"  data-item_title=\"IGA et Sid Lee poursuit signent un film d&#039;animation au profit de la Tabl\u00e9e des Chefs\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/sid-lee-IGA.png\"  data-item_date=\"2019-11-19T16:05:11-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[186,534,1176,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70672"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70672"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70672\/revisions"}],"predecessor-version":[{"id":70684,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70672\/revisions\/70684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70673"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}