{"id":70946,"date":"2019-12-19T12:40:52","date_gmt":"2019-12-19T17:40:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70946"},"modified":"2020-04-27T09:54:45","modified_gmt":"2020-04-27T13:54:45","slug":"google-ads-facebook-ads-publicite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/google-ads-facebook-ads-publicite\/","title":{"rendered":"Publicit\u00e9 en ligne: Google Ads ou Facebook Ads, que choisir?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-71705\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-Facebook-ads-publicite-eugenie-Delhaye-300x176.png\" alt=\"\" width=\"701\" height=\"411\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-Facebook-ads-publicite-eugenie-Delhaye-300x176.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-Facebook-ads-publicite-eugenie-Delhaye-768x451.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-Facebook-ads-publicite-eugenie-Delhaye-1024x601.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-Facebook-ads-publicite-eugenie-Delhaye.png 1281w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<p class=\"p1\"><em><span style=\"font-size: 10px;\"><span class=\"s1\">18 d\u00e9cembre 2019<\/span><\/span><\/em><\/p>\n<p><span style=\"font-size: 20px;\"><strong>R\u00e9guli\u00e8rement,\u00a0<a href=\"https:\/\/mylittlebigweb.com\/\" target=\"_blank\" rel=\"noopener\">l\u2019agence Web montr\u00e9alaise My Little Big Web<\/a>\u00a0donne ses astuces en marketing Web et en r\u00e9f\u00e9rencement sur Isarta Infos. Aujourd\u2019hui,\u00a0<span class=\"s1\">Eug\u00e9nie Delhaye, sa cofondatrice compare certains \u00e9l\u00e9ments de ces deux plateformes publicitaires pour vous aider \u00e0 choisir sur quelle plateforme investir votre budget publicitaire.<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Faire de la publicit\u00e9 en ligne n\u00e9cessite un certain budget, ce qui explique que certaines entreprises choisissent d\u2019investir sur une seule plateforme publicitaire telle que Google Ads ou Facebook Ads.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Voici donc les diff\u00e9rences entre les deux.<\/span><\/p>\n<h2 class=\"p4\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">L\u2019audience et les diff\u00e9rences de ciblage<\/span><\/strong><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Pour commencer, il faut comprendre que <a href=\"https:\/\/ads.google.com\/intl\/fr_ca\/getstarted\/?subid=ca-fr-ha-awa-bk-c-000!o3~EAIaIQobChMI_vT4mO3i5QIVR4VaBR2JGwuMEAAYASAAEgLy5_D_BwE~82057558929~kwd-94527731~6466339620~388503740577&amp;gclid=EAIaIQobChMI_vT4mO3i5QIVR4VaBR2JGwuMEAAYASAAEgLy5_D_BwE\"><span class=\"s2\">Google Ads<\/span><\/a> et <a href=\"https:\/\/www.facebook.com\/business\/ads\"><span class=\"s2\">Facebook Ads<\/span><\/a> n\u2019atteignent pas les audiences de la m\u00eame fa\u00e7on.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Sur Google Ads, vous pouvez choisir de cibler des internautes <a href=\"https:\/\/isarta.com\/infos\/3-outils-utiles-et-gratuits-pour-optimiser-les-mots-cles-de-votre-site\/\" target=\"_blank\" rel=\"noopener\">en fonction de mots-cl\u00e9s<\/a> de fa\u00e7on \u00e0 communiquer aupr\u00e8s des personnes qui chercheraient pr\u00e9cis\u00e9ment un produit ou un service. Il s\u2019agit donc d\u2019une audience tr\u00e8s qualifi\u00e9e.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Vous pouvez \u00e9galement affiner ce ciblage en d\u00e9finissant certaines donn\u00e9es d\u00e9mographiques (\u00e2ge, sexe) et g\u00e9ographiques (pays, \u00e9tat, ville, etc.) mais l\u2019essentiel se fait via des mots cl\u00e9s et ces mots cl\u00e9s d\u00e9finissent une \u00ab\u00a0intention de recherche\u00a0\u00bb.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Pour cibler une audience sur Facebook Ads, vous allez vous servir des informations inscrites sur le profil des utilisateurs Facebook, telles que:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">leurs centres d\u2019int\u00e9r\u00eat,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">leurs donn\u00e9es d\u00e9mographiques et g\u00e9ographiques,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"> leur comportement,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">ainsi que d\u2019autres donn\u00e9es.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-70947 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-facebook-ads-300x231.png\" alt=\"\" width=\"551\" height=\"424\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-facebook-ads-300x231.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-facebook-ads-768x592.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-facebook-ads.png 790w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Par exemple, si vous souhaitez promouvoir des sacs \u00e0 main en mati\u00e8re recycl\u00e9e, vous atteindrez l\u2019audience de Google Ads si l\u2019utilisateur entre dans la barre de recherche l\u2019un de mots-cl\u00e9s que vous avez param\u00e9tr\u00e9 pr\u00e9alablement pour le groupe d\u2019annonces. Cela pourrait \u00eatre \u00ab\u00a0achat sac \u00e0 main recycl\u00e9s\u00a0\u00bb.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"> Sur Facebook Ads, cette publicit\u00e9 appara\u00eetra dans le fil d\u2019actualit\u00e9 de l\u2019audience que vous aurez cr\u00e9\u00e9e comme par exemple des utilisatrices f\u00e9minines de plus de 20 ans avec un int\u00e9r\u00eat pour la mode et le recyclage.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La diff\u00e9rence principale est que l\u2019internaute ayant fait une recherche sur Google ne l\u2019aura pas faite \u00ab\u00a0par hasard\u00a0\u00bb et donc l\u2019intention d\u2019achat est plus forte. Sur Facebook, nous proposons des publicit\u00e9s de sacs \u00e0 main recycl\u00e9s \u00e0 une audience que Facebook juge pertinente (et qui l\u2019est souvent, il faut l\u2019avouer).<\/span><\/p>\n<h2 class=\"p4\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">La personnalisation de vos campagnes<\/span><\/strong><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Les publicit\u00e9s sur Google Ads sont principalement textuelles et respecte un format d\u2019annonces bien particulier\u00a0(3 titres de 30 caract\u00e8res, 2 description de 90 caract\u00e8res etc.) ce qui peut vous limiter dans la r\u00e9daction du contenu.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"> Votre annonce publicitaire doit donc \u00eatre courte et pr\u00e9cise afin de convaincre l\u2019internaute de cliquer sur votre lien. L\u2019avantage de Google Ads est que vous pouvez proposer une annonce particuli\u00e8rement pertinente par rapport \u00e0 la recherche de l\u2019internaute.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Vous pouvez aussi ajouter des extensions d\u2019annonce telles que d\u2019autres liens de sites ou votre num\u00e9ro de t\u00e9l\u00e9phone, par exemple.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-70948 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-little-big-web-300x63.png\" alt=\"\" width=\"538\" height=\"113\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-little-big-web-300x63.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-little-big-web-768x162.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-ads-little-big-web.png 966w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Concernant Facebook Ads, vous pouvez choisir parmi six formats publicitaires qui sont compos\u00e9 d\u2019un ou plusieurs visuels, un bouton d\u2019action, une zone de titre et une zone de texte.<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">La photo,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">La vid\u00e9o,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Le carrousel,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Le diaporama,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Le format collection,<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">L\u2019instant exp\u00e9rience.<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Ces formats vont vous permettre d\u2019atteindre des objectifs diff\u00e9rents: simplement promouvoir une publication, faire la promotion d\u2019un produit, attirer du trafic sur votre site Web, r\u00e9colter des informations sur des <em>leads<\/em> qualifi\u00e9s, etc.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-70949 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Facebook-ads-300x94.png\" alt=\"\" width=\"635\" height=\"199\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Facebook-ads-300x94.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Facebook-ads-768x240.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Facebook-ads-1024x319.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Facebook-ads.png 1228w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/p>\n<h2 class=\"p4\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">Le prix des campagnes<\/span><\/strong><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Les deux plateformes publicitaires fonctionnent sur une strat\u00e9gie de paiement par clic (PPC), c\u2019est-\u00e0-dire que l\u2019annonceur payera chaque fois qu\u2019un internaute cliquera sur la publicit\u00e9.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Le prix peut varier d\u00e9pendamment du secteur d\u2019activit\u00e9 dans lequel vous travaillez. Le CPC moyen ne sera ainsi pas le m\u00eame si vous travaillez dans le textile ou dans la finance.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Le co\u00fbt par clic (CPC) va d\u00e9pendre de diff\u00e9rents facteurs comme les param\u00e8tres que vous configurez et la c\u00f4te du mot-cl\u00e9 sur Google Ads. Sur cette plateforme, le CPC moyen peut varier entre 0,5 cts et&#8230; 25 $ ! (une personne m\u2019a m\u00eame un jour avou\u00e9 que certains de ses mots cl\u00e9s valaient 47$ par clic). Notez que vous pouvez d\u00e9finir un montant maximum \u00e0 d\u00e9penser par jour pour \u00e9viter les mauvaises surprises.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"> Facebook Ads propose aussi de d\u00e9finir un budget journalier pour la campagne compl\u00e8te qui ne sera pas d\u00e9pass\u00e9. Notez que m\u00eame si Facebook propose souvent de g\u00e9rer les campagnes en utilisant une ench\u00e8re au CPC, la logique d\u2019ench\u00e8re reste une ench\u00e8re au CPM puisque la publicit\u00e9 Facebook est une publicit\u00e9 Display.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le plus important pour vous est de calculer votre retour sur investissement afin de savoir quelle plateforme entre Google Ads et Facebook Ads est la plus avantageuse pour votre entreprise.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Il vous suffit de calculer\u00a0: montant d\u00e9pens\u00e9 en publicit\u00e9\/le nombre de leads re\u00e7us et\/ou montant d\u00e9pens\u00e9 en publicit\u00e9\/ventes faites gr\u00e2ce \u00e0 la publicit\u00e9<\/span><\/p>\n<h2 class=\"p4\"><span style=\"font-size: 24px;\"><strong><span class=\"s1\">Conclusion : diff\u00e9rentes mais compl\u00e9mentaires<\/span><\/strong><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Ces deux plateformes publicitaires se diff\u00e9rencient par leurs caract\u00e9ristiques mais peuvent \u00eatre compl\u00e9mentaires. De plus, le fait de faire de la publicit\u00e9 sur Google ainsi que sur les r\u00e9seaux sociaux pour \u00eatre tr\u00e8s avantageux pour une entreprise souhaitant d\u00e9velopper sa visibilit\u00e9 Web.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/CtlsKtkS5Es\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong><span style=\"color: #333333;\">Int\u00e9ress\u00e9 par le sujet ? D\u00e9couvrez les\u00a0formations Isarta d&rsquo;Eug\u00e9nie Delhaye :<\/span><\/strong><\/p>\n<ul>\n<li class=\"p7\"><span class=\"s3\"><a href=\"https:\/\/formations.isarta.com\/cours\/publicites-payantes-sur-facebook\/7https:\/formations.isarta.com\/cours\/publicites-payantes-sur-facebook\/7\">Publicit\u00e9 sur Facebook<\/a><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/publicites-payantes-sur-facebook\/7https:\/formations.isarta.com\/cours\/publicites-payantes-sur-facebook\/7\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-68671\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/35446b_Pub-FB-facebook-NEW1-300x88.png\" alt=\"\" width=\"413\" height=\"121\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/35446b_Pub-FB-facebook-NEW1-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/35446b_Pub-FB-facebook-NEW1.png 600w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/a><\/p>\n<ul>\n<li class=\"p7\"><span class=\"s3\"><a href=\"https:\/\/formations.isarta.com\/cours\/google-ads-les-bases\/34\">Publicit\u00e9 sur Google Ads \u2013 les bases<\/a><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/google-ads-les-bases\/7\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-41805 size-medium\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/Analytics-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/Analytics-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/Analytics.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li class=\"p7\"><span class=\"s3\"><a href=\"https:\/\/formations.isarta.com\/cours\/google-ads-intermediaire-avance\/34\">Publicit\u00e9 sur Google Ads avanc\u00e9<\/a><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/google-ads-intermediaire-avance\/7\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-53339\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/keyboard3-Google-1900px-1438343161-300x122.jpg\" alt=\"\" width=\"482\" height=\"196\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/keyboard3-Google-1900px-1438343161-300x122.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/keyboard3-Google-1900px-1438343161.jpg 640w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70946\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/google-ads-facebook-ads-publicite\/\"  data-item_title=\"Publicit\u00e9 en ligne: Google Ads ou Facebook Ads, que choisir?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-Facebook-ads-publicite-eugenie-Delhaye-1024x601.png\"  data-item_date=\"2019-12-19T12:40:52-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9guli\u00e8rement,\u00a0l\u2019agence Web montr\u00e9alaise My Little Big Web\u00a0donne ses astuces en marketing Web et en r\u00e9f\u00e9rencement sur Isarta Infos. Aujourd\u2019hui,\u00a0Eug\u00e9nie Delhaye, sa cofondatrice compare certains \u00e9l\u00e9ments de ces deux plateformes publicitaires pour vous aider \u00e0 choisir sur quelle plateforme investir votre budget publicitaire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70946\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/google-ads-facebook-ads-publicite\/\"  data-item_title=\"Publicit\u00e9 en ligne: Google Ads ou Facebook Ads, que choisir?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Google-Facebook-ads-publicite-eugenie-Delhaye-1024x601.png\"  data-item_date=\"2019-12-19T12:40:52-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":57,"featured_media":71705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,1],"tags":[186,1487,206,1176,177,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70946"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70946"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70946\/revisions"}],"predecessor-version":[{"id":75289,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70946\/revisions\/75289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/71705"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}