{"id":70974,"date":"2020-02-10T12:40:02","date_gmt":"2020-02-10T17:40:02","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=70974"},"modified":"2020-07-13T14:02:30","modified_gmt":"2020-07-13T18:02:30","slug":"les-5-conseils-dinfluenceurs-pour-faire-le-plein-dabonnes-sur-tiktok","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-5-conseils-dinfluenceurs-pour-faire-le-plein-dabonnes-sur-tiktok\/","title":{"rendered":"Les 5 conseils d&rsquo;influenceurs pour faire le plein d&rsquo;abonn\u00e9s sur TikTok"},"content":{"rendered":"<div id=\"attachment_72925\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-72925\" loading=\"lazy\" class=\"wp-image-72925\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Tik-tok-Kevin-marquis-300x155.png\" alt=\"\" width=\"654\" height=\"338\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Tik-tok-Kevin-marquis-300x155.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Tik-tok-Kevin-marquis-768x396.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Tik-tok-Kevin-marquis-1024x528.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Tik-tok-Kevin-marquis.png 1135w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p id=\"caption-attachment-72925\" class=\"wp-caption-text\"><em><span style=\"font-size: 10px;\">\u00ab\u00a0\u00c0 partir du moment o\u00f9 l\u2019on publie en fran\u00e7ais, on est s\u00fbr d\u2019avoir un minimum de vues, parce que les gens d\u2019ici aiment voir du contenu qu\u00e9b\u00e9cois. En tout cas, c\u2019est l\u2019impression que \u00e7a me donne \u00bb selon Kevin Marquis. &#8211; Photo : <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=jALZ9nX4r4o\" target=\"_blank\" rel=\"noopener\">Youtube de Kevin Marquis<\/a><\/span><\/em><\/p>\n<\/div>\n<p><span style=\"font-size: 10px;\">7 f\u00e9vrier 2020<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">TikTok est une plateforme en \u00e9mergence. D\u2019un c\u00f4t\u00e9, <a href=\"https:\/\/www.generation-nt.com\/tik-tok-plus-celebre-facebook-instagram-actualite-1970584.html\" target=\"_blank\" rel=\"noopener\">elle domine le palmar\u00e8s des applications les plus t\u00e9l\u00e9charg\u00e9es chez les jeunes<\/a>. De l\u2019autre, e<a href=\"https:\/\/www.similarweb.com\/website\/facebook.com?competitors=tiktok.com\" target=\"_blank\" rel=\"noopener\">lle demeure encore loin de Facebook ou Instagram sur le plan de la fr\u00e9quentation et de nombre d\u2019utilisateurs<\/a>. C\u2019est donc votre chance, en tant que marque, de vous y faire voir&#8230; <a href=\"https:\/\/isarta.com\/infos\/bilan-2019-une-annee-douloureuse-pour-facebook-et-heureuse-pour-tik-tok\/\" target=\"_blank\" rel=\"noopener\">avant que la port\u00e9e organique soit compl\u00e8tement satur\u00e9e<\/a>.<\/span><\/strong><\/p>\n<p>Le marketeur <a href=\"https:\/\/www.garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noopener\">Gary Vaynerchuk<\/a> en fait u<span style=\"font-size: 16px;\">ne <a href=\"https:\/\/www.garyvaynerchuk.com\/why-tiktok-formerly-musical-ly-app-is-important\/\" target=\"_blank\" rel=\"noopener\">intense promotion<\/a> depuis quelque temps d\u00e9j\u00e0:<\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Je pousse les gens vers TikTok, parce que c\u2019est la premi\u00e8re plateforme depuis Snapchat et Instagram qui pourrait devenir Facebook. \u00c7a se peut que non. Mais je commence \u00e0 croire que \u00e7a deviendra le prochain Instagram. Et si c\u2019est le cas, l\u2019avantage d\u2019en \u00eatre un pionnier fera toute la diff\u00e9rence.\u201d<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-72924\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/tiktok-telechargement-300x228.png\" alt=\"\" width=\"496\" height=\"377\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/tiktok-telechargement-300x228.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/tiktok-telechargement.png 700w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/p>\n<p>Voici 4 strat\u00e9gies pour faire le plein d\u2019abonn\u00e9s.<\/p>\n<h2><strong><span style=\"font-size: 24px;\">1. Am\u00e9liorer la tendance<\/span><\/strong><\/h2>\n<p>Quand on a install\u00e9 l\u2019application sur son t\u00e9l\u00e9phone, la premi\u00e8re chose \u00e0 faire est de se familiariser <a href=\"https:\/\/www.tiktok.com\/trending?lang=fr\" target=\"_blank\" rel=\"noopener\">avec la section \u201cTendance\u201d de la page d\u2019accueil de TikTok<\/a>. Les vid\u00e9os qui apparaissent dans ce fil sont produites en choisissant une piste musicale populaire offerte par TikTok.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Quand j\u2019ai publi\u00e9 ma premi\u00e8re vid\u00e9o, ce n\u2019\u00e9tait pas la plus r\u00e9ussie, ce n\u2019\u00e9tait pas la plus dr\u00f4le\u2026 Mais j\u2019ai fait une chose: j\u2019ai suivi la \u201ctendance\u201d, mais en l\u2019am\u00e9liorant juste un peu. Et c\u2019est devenu semi-viral\u00bb, explique l<a href=\"https:\/\/www.tiktok.com\/@ericstruk\" target=\"_blank\" rel=\"noopener\">e tiktoker Eric Struk<\/a>\u00a0(plus de 4,5 millions d&rsquo;abonn\u00e9s)\u00a0dans la vid\u00e9o ci-dessous.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/3s0efmVWlck\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong>2. \u201cGarde \u00e7a stupidement simple\u201d<\/strong><\/span><\/h2>\n<p>Pour voyager sur TikTok, il faut se familiariser avec les codes de la plateforme. Le ton est d\u00e9sinvolte et autod\u00e9risoire. Une majorit\u00e9 d\u2019utilisateurs se filment en faisant du cabotinage, ni plus ni moins<\/p>\n<p>D&rsquo;o\u00f9 le conseil de <a href=\"https:\/\/www.tiktok.com\/@kevinmarquisss\" target=\"_blank\" rel=\"noopener\">K\u00e9vin Marquis<\/a>\u00a0(connu notamment pour les Jokes de papa)\u00a0ci-dessous\u00a0de garder \u00e7a&#8230; \u201cstupidement simple\u201d.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jALZ9nX4r4o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Voici un exemple :<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.tiktok.com\/embed\/6621593314913160453\" width=\"340\" height=\"700\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong>2. Miser sur le volume<\/strong><\/span><\/h2>\n<p>L\u2019app\u00e9tit vient en mangeant, dit-on parfois. Sur TikTok, c\u2019est en misant sur la quantit\u00e9 et non sur la qualit\u00e9 que la premi\u00e8re g\u00e9n\u00e9ration de TikTokers s\u2019est fait conna\u00eetre. C\u2019est ainsi que K\u00e9vin Marquis est pass\u00e9 de 10 000 \u00e0 60 000 abonn\u00e9es en deux mois:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">J\u2019ai ax\u00e9 ma strat\u00e9gie sur le volume, nous a-t-il expliqu\u00e9 en entrevue. J\u2019essaie de publier des vid\u00e9os tous les jours. Je fais des mini sketchs niaiseux, pour faire rire le monde. Je ne me casse pas la t\u00eate avec la qualit\u00e9.\u201d<\/span><\/p><\/blockquote>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@kevinmarquisss\/video\/6789586150098078981\" data-video-id=\"6789586150098078981\">\n<section><a title=\"@kevinmarquisss\" href=\"https:\/\/www.tiktok.com\/@kevinmarquisss\" target=\"_blank\" rel=\"noopener\">@kevinmarquisss<\/a><a title=\"morningroutine\" href=\"https:\/\/www.tiktok.com\/tag\/morningroutine\" target=\"_blank\" rel=\"noopener\">#morningroutine<\/a> marcetiienne (reup)<a title=\"\u266c SLOW DANCING IN THE DARK - Joji\" href=\"https:\/\/www.tiktok.com\/music\/SLOW-DANCING-IN-THE-DARK-6735485985548684037\" target=\"_blank\" rel=\"noopener\">\u266c SLOW DANCING IN THE DARK &#8211; Joji<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2><strong><span style=\"font-size: 24px;\">4. Prends la couleur locale<\/span><\/strong><\/h2>\n<p>Comme la plateforme est jeune, il existe peu de contenu \u201clocal\u201d. Et, apparemment, les gens en sont friands:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00c0 partir du moment o\u00f9 l\u2019on publie en fran\u00e7ais, on est s\u00fbr d\u2019avoir un minimum de vues, parce que les gens d\u2019ici aiment voir du contenu qu\u00e9b\u00e9cois. En tout cas, c\u2019est l\u2019impression que \u00e7a me donne, \u00bb poursuit-il.<\/span><\/p><\/blockquote>\n<p>Il ne faut d\u2019ailleurs pas se g\u00eaner pour pousser la note et exag\u00e9rer les traits. Un des premiers succ\u00e8s viraux de K\u00e9vin Marquis est une vid\u00e9o anglophone o\u00f9 il pr\u00e9sente la culture qu\u00e9b\u00e9coise avec un accent&#8230; tr\u00e8s assum\u00e9:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.tiktok.com\/embed\/6725508004583689477\" width=\"340\" height=\"700\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong><span style=\"font-size: 24px;\">5. Recycle toujours, tout le temps, partout<\/span><\/strong><\/h2>\n<p>Quand vous aurez pris votre vitesse de croisi\u00e8re, c\u00f4t\u00e9 production, c&rsquo;est alors le temps d\u2019\u00e9cr\u00e9mer votre contenu pour rediffuser les meilleurs moments sur vos autres plateformes.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Ce qui est bien avec TikTok, c\u2019est que je peux r\u00e9cup\u00e9rer les meilleurs vid\u00e9os pour les diffuser sur Instagram ou YouTube., explique K\u00e9vin Marquis. Je remarque que beaucoup de contenu viral sur ces cha\u00eenes provient de TikTok et a \u00e9t\u00e9 publi\u00e9 sur les autres m\u00e9dias sociaux. \u00c7a fonctionne en masse.\u201d<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/GixZUX_yA2s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-size: 16px;\">Bonne cr\u00e9atio<\/span>n!<\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>Retrouvez nos formations sur ces sujets :<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><strong><a href=\"https:\/\/formations.isarta.com\/cours\/strategies-des-medias-sociaux\/9\" target=\"_blank\" rel=\"noopener\">Strat\u00e9gie et m\u00e9dias sociaux<\/a>\u00a0&#8211; comment faire son choix<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/strategies-des-medias-sociaux\/9\"><img loading=\"lazy\" class=\"aligncenter wp-image-69339 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Formation-reseaux-sociaux-300x254.png\" alt=\"\" width=\"421\" height=\"356\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Formation-reseaux-sociaux-300x254.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Formation-reseaux-sociaux.png 396w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/formations.isarta.com\/cours\/gestion-de-communaute-facebook\/9\" target=\"_blank\" rel=\"noopener\">Gestion de communaut\u00e9 Facebook<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/gestion-de-communaute-facebook\/9\"><img loading=\"lazy\" class=\"aligncenter wp-image-70442\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/gestion-de-communaute-facebook-formation-300x196.png\" alt=\"\" width=\"380\" height=\"248\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/gestion-de-communaute-facebook-formation-300x196.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/gestion-de-communaute-facebook-formation.png 394w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/formations.isarta.com\/cours\/instagram\/9\" target=\"_blank\" rel=\"noopener\"><strong>Instagram &#8211; D\u00e9velopper une pr\u00e9sence pertinente<br \/>\n<\/strong><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/instagram\/9\"><img loading=\"lazy\" class=\"aligncenter wp-image-67425 size-medium\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/6f6ea7_Instagram-NEW2-300x88.png\" alt=\"\" width=\"300\" height=\"88\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/6f6ea7_Instagram-NEW2-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/6f6ea7_Instagram-NEW2.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70974\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-5-conseils-dinfluenceurs-pour-faire-le-plein-dabonnes-sur-tiktok\/\"  data-item_title=\"Les 5 conseils d&#039;influenceurs pour faire le plein d&#039;abonn\u00e9s sur TikTok\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Tik-tok-Kevin-marquis-1024x528.png\"  data-item_date=\"2020-02-10T12:40:02-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok est LA plateforme du moment. Pour certains, c&rsquo;est m\u00eame le nouveau Instagram. Un opportunit\u00e9 unique pour les marques&#8230; avant la saturation des publications ? Entrevue avec l&rsquo;influenceur Kevin Marquis.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_70974\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-5-conseils-dinfluenceurs-pour-faire-le-plein-dabonnes-sur-tiktok\/\"  data-item_title=\"Les 5 conseils d&#039;influenceurs pour faire le plein d&#039;abonn\u00e9s sur TikTok\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Tik-tok-Kevin-marquis-1024x528.png\"  data-item_date=\"2020-02-10T12:40:02-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":64,"featured_media":72925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1],"tags":[186,1487,233,972],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70974"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=70974"}],"version-history":[{"count":19,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70974\/revisions"}],"predecessor-version":[{"id":72923,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/70974\/revisions\/72923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/72925"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=70974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=70974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=70974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}