{"id":71021,"date":"2019-12-02T12:20:06","date_gmt":"2019-12-02T17:20:06","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=71021"},"modified":"2019-12-02T13:58:56","modified_gmt":"2019-12-02T18:58:56","slug":"pme-mtl-invite-les-entrepreneurs-a-rever-grand-dans-une-campagne-signee-k72","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pme-mtl-invite-les-entrepreneurs-a-rever-grand-dans-une-campagne-signee-k72\/","title":{"rendered":"PME MTL invite\u00a0les entrepreneurs \u00e0 r\u00eaver grand dans une campagne sign\u00e9e K72"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-71022 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Communique_PME-MTL_Visuels-300x238.jpg\" alt=\"\" width=\"579\" height=\"459\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Communique_PME-MTL_Visuels-300x238.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Communique_PME-MTL_Visuels-768x608.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Communique_PME-MTL_Visuels-1024x811.jpg 1024w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">28 novembre 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Dans sa <a href=\"http:\/\/revezgrand.co\/\" target=\"_blank\" rel=\"noopener\">nouvelle campagne \u00e9labor\u00e9e par K72<\/a>, PME MTL, le r\u00e9seau de soutien aux entreprises de la Ville de Montr\u00e9al, c\u00e9l\u00e8bre les grandes ambitions des entrepreneurs de la m\u00e9tropole.<\/span><\/strong><\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">Embauches, probl\u00e8mes avec les fournisseurs, courriels : les entrepreneurs doivent continuellement s\u2019occuper de leurs t\u00e2ches quotidiennes, et\u00a0<\/span><span class=\"s2\">cela les distrait de leur ambition premi\u00e8re.\u00a0<\/span><span class=\"s2\">Or, ce qui distingue les\u00a0entreprises qui obtiennent un succ\u00e8s durable, c\u2019est le temps qu\u2019elles consacrent \u00e0 la r\u00e9alisation de leur vision ambitieuse. Pour accomplir de grandes choses, il faut r\u00eaver grand \u00bb<\/span><span class=\"s1\">, commente Amine Ra\u00efs, directeur de la strat\u00e9gie de K72.<\/span><\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/tgjfzAbAh6U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00e9ploy\u00e9e depuis la mi-octobre, la campagne s\u2019articule autour des ambitions de six entrepreneurs de Montr\u00e9al, qui s\u2019illustrent dans des secteurs d\u2019activit\u00e9s diff\u00e9rents. Cette diversit\u00e9 nous permet de d\u00e9couvrir les nombreuses formes que prend l\u2019ambition. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Julie-Anne O\u2019Neil, directrice des communications, Image de marque et promotion de PME MTL, commente :<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">Un des aspects int\u00e9ressants de cette campagne, c\u2019est la pluralit\u00e9 des r\u00eaves. De la commercialisation\u00a0<\/span><span class=\"s3\">d&rsquo;une<\/span><span class=\"s1\">\u00a0innovation jusqu\u2019aux ressources humaines, les aspirations varient en fonction des valeurs des entrepreneurs et de la nature de leur projet. Nous sommes fiers de penser que, gr\u00e2ce au soutien qu\u2019elle apporte aux entrepreneurs, PME MTL participe \u00e0 la r\u00e9alisation d\u2019une multitude de r\u00eaves diff\u00e9rents \u00bb.<\/span><\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/1RyTX5Gx24k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">On a une certaine g\u00eane \u00e0 parler de nos ambitions. C\u2019est tr\u00e8s intime. On a tous des r\u00eaves qu\u2019on \u00e9vite de partager par peur d\u2019\u00eatre jug\u00e9. Et cette g\u00eane nuit au potentiel du r\u00eave. On devrait plut\u00f4t s\u2019encourager \u00e0 r\u00eaver grand. Parce que \u00e7a consiste \u00e0 projeter une vision du monde qui correspond plus \u00e0 nos valeurs \u00bb, conclut Chantal Gobeil, directrice de cr\u00e9ation chez K72.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Cette premi\u00e8re vague se d\u00e9ploie en formats vid\u00e9o de 10 et 60 secondes sur les plateformes num\u00e9riques et sociales de PME MTL ainsi qu\u2019en affichage, imprim\u00e9 et banni\u00e8res web.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/6gHGljFRb0g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/6o1h0Y0RrHs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">toutes les campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur : PME MTL<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence : K72<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie : Amine Rais, Lucas Merlino<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation : Chantal Gobeil\u00a0et Simon Beaudry\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction : Gabriel Allaire, Mathieu Roy\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique : Jean-Nicolas Duval, M\u00e9lanie Laviolette\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conseil : St\u00e9phanie Vall\u00e9e, Charles Filfe<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Productrice d\u2019agence : Val\u00e9rie Lapointe<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production : Rom\u00e9o &amp; Fils\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation : Caraz<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">DOP : Antoine Ryan\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Photographie : Caraz\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Post-production : Outpost\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : Cult Nation\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71021\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  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