{"id":71463,"date":"2019-12-12T12:00:36","date_gmt":"2019-12-12T17:00:36","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=71463"},"modified":"2019-12-12T12:00:36","modified_gmt":"2019-12-12T17:00:36","slug":"bob-rehausse-votre-punch-des-fetes-pour-1642","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bob-rehausse-votre-punch-des-fetes-pour-1642\/","title":{"rendered":"Bob rehausse votre punch des F\u00eates pour 1642"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-71464 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px-300x300.jpg\" alt=\"\" width=\"509\" height=\"509\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px.jpg 1200w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">12 de\u0301cembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Bob ce\u0301le\u0300bre les Fe\u0302tes avec une <a href=\"https:\/\/bob.ca\/fr\/nouvelles\/1642-rehausse-votre-punch-des-fetes-avec-laide-de-bob\" target=\"_blank\" rel=\"noopener\">campagne <em>shopper marketing<\/em> pour 1642<\/a>. L\u2019objectif est de promouvoir le nouveau format 750 mL de tonic et de bie\u0300re de gingembre, exclusivement offert chez IGA.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Quand on rec\u0327oit pour les Fe\u0302tes, c\u2019est toujours un casse-te\u0302te de trouver la petite attention qui fera la diffe\u0301rence. On s\u2019est dit que revisiter le traditionnel punch des Fe\u0302tes a\u0300 la fac\u0327on 1642 serait l\u2019occasion ide\u0301ale de faire valoir un plus grand format \u00bb, affirme Simon Provencher, directeur artistique chez Bob.<\/span><\/p><\/blockquote>\n<p>Afin d\u2019atteindre les objectifs d\u2019affaires et de communication de l\u2019entreprise, un parcours d\u2019achat engageant a \u00e9t\u00e9 d\u00e9velopp\u00e9, sur plusieurs points de contact :<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Chez les de\u0301taillants IGA, du mate\u0301riel de PLV (collerettes et danglers) a e\u0301te\u0301 installe\u0301 pour promouvoir la campagne.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Sur les me\u0301dias sociaux, les consommateurs peuvent visionner des vide\u0301os, des GIF et des photos de quatre punchs re\u0301invente\u0301s. Ils ont aussi la chance de participer a\u0300 un concours re\u0301alise\u0301 en partenariat avec des distilleries que\u0301be\u0301coises.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Sur Spotify, <a href=\"https:\/\/open.spotify.com\/playlist\/7HqaYyh4L62Loc06urEk6G\" target=\"_blank\" rel=\"noopener\">une liste musicale<\/a> a e\u0301te\u0301 de\u0301veloppe\u0301e pour agre\u0301menter les soire\u0301es festives des consommateurs.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/gUEx9m4P4xk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Bob a su nous appuyer pour les messages adresse\u0301s autant aux consommateurs qu\u2019aux distributeurs, qui sont des partenaires cle\u0301s dans notre cate\u0301gorie. Travailler avec Bob nous permet d\u2019e\u0302tre plus efficaces sur tous les points de contact du parcours d\u2019achat \u00bb, mentionne Bastien Poulain, fondateur et chef de la direction de 1642.<\/span><\/p><\/blockquote>\n<p>Les bouteilles de 750 mL spe\u0301cialement identifie\u0301es sont distribue\u0301es exclusivement chez IGA jusqu\u2019au 31 de\u0301cembre, date de la fin du concours.<\/p>\n<p><img src=\"https:\/\/bob.ca\/media\/images\/news_images\/1642_visuel_moteur_concours_mediasociaux_gif-montage-2.gif\" \/><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Client :\u00a0<a href=\"http:\/\/1642.ca\/fr\/\">1642<\/a><\/li>\n<li>Agence : <a href=\"https:\/\/bob.ca\/\">Bob<\/a><\/li>\n<li>Photographie :\u00a0<a href=\"http:\/\/mariedesneiges.com\/\" target=\"_blank\" rel=\"noopener\">Marie Des Neiges Magnan<\/a><\/li>\n<li>Animation graphique :\u00a0<a href=\"https:\/\/www.behance.net\/mathieublanchet\" target=\"_blank\" rel=\"noopener\">Mathieu Blanchet<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71463\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-rehausse-votre-punch-des-fetes-pour-1642\/\"  data-item_title=\"Bob rehausse votre punch des F\u00eates pour 1642\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px-1024x1024.jpg\"  data-item_date=\"2019-12-12T12:00:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bob ce\u0301le\u0300bre les Fe\u0302tes avec une campagne shopper marketing pour 1642. L\u2019objectif est de promouvoir le nouveau format 750 mL de tonic et de bie\u0300re de gingembre, exclusivement offert chez IGA.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71463\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-rehausse-votre-punch-des-fetes-pour-1642\/\"  data-item_title=\"Bob rehausse votre punch des F\u00eates pour 1642\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/BOIS1901_1642_VisuelMoteur_Master_1200x1200px-1024x1024.jpg\"  data-item_date=\"2019-12-12T12:00:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":71464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378,229,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71463"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=71463"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71463\/revisions"}],"predecessor-version":[{"id":71465,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71463\/revisions\/71465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/71464"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=71463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=71463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=71463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}