{"id":71505,"date":"2019-12-16T13:00:33","date_gmt":"2019-12-16T18:00:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=71505"},"modified":"2020-01-03T12:17:15","modified_gmt":"2020-01-03T17:17:15","slug":"bilan-2019-lessor-des-donnees-marketing-et-de-leur-protection","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bilan-2019-lessor-des-donnees-marketing-et-de-leur-protection\/","title":{"rendered":"Bilan 2019 &#8211; L&rsquo;essor des donn\u00e9es marketing&#8230; et de leur protection !"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-69937\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-300x200.jpg\" alt=\"\" width=\"584\" height=\"389\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-272x182.jpg 272w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">16 d\u00e9cembre 2019<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">La fin d&rsquo;ann\u00e9e rime avec bilan r\u00e9capitulatif des moments marquants en 2019 sur Isarta Infos. Aujourd&rsquo;hui, notre chroniqueur Fran\u00e7ois Nadeau s&rsquo;int\u00e9resse aux faits saillants dans l&rsquo;industrie marketing.<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size: 24px; color: #000080;\"><strong>Une population de plus en plus branch\u00e9e<\/strong><\/span><\/li>\n<\/ul>\n<p>Que ce soit en termes de t\u00e9l\u00e9phonie, d&rsquo;Internet ou encore de m\u00e9dias sociaux, les Qu\u00e9b\u00e9cois sont de plus en plus connect\u00e9s. \u00c0 titre d&rsquo;exemple, <a href=\"https:\/\/isarta.com\/infos\/le-taux-dutilisation-des-appareils-mobiles-sest-envole-en-dix-ans-chez-les-adultes-quebecois-selon-le-cefrio\/\" target=\"_blank\" rel=\"noopener\">selon le CEFRIO<\/a>, le pourcentage d&rsquo;adultes qu\u00e9b\u00e9cois d\u00e9tenant un t\u00e9l\u00e9phone intelligent avec un forfait de donn\u00e9es a fait un bond \u00e9norme entre 2017 et 2018, passant de 46\u00a0% \u00e0 58\u00a0%.<\/p>\n<div class=\"infogram-embed\" data-id=\"e2d819b5-4e66-43c7-8a66-98c387631897\" data-type=\"interactive\" data-title=\"Mobilite_Net-2018-\u00c9voloution du taux d&amp;#39;adoption selon les g\u00e9n\u00e9rations\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p>Et l&rsquo;adoption rapide des nouveaux moyens de communication n&rsquo;\u00e9chappe \u00e0 aucune g\u00e9n\u00e9ration. Pour Caroline Cormier, strat\u00e8ge en marketing d&rsquo;influence et <a href=\"https:\/\/formations.isarta.com\/cours\/marketing-dinfluence\/8\" target=\"_blank\" rel=\"noopener\">formatrice pour Isarta<\/a>, il est d&rsquo;ailleurs important de se rappeler <a href=\"https:\/\/isarta.com\/infos\/les-aines-quebecois-de-plus-en-plus-adeptes-du-telephone-intelligent-et-de-linternet-mobile\/\" target=\"_blank\" rel=\"noopener\">que les a\u00een\u00e9s utilisent de plus en plus Internet<\/a>.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On voit que les a\u00een\u00e9s sont de plus en plus actifs sur les r\u00e9seaux sociaux. Certains vont avoir des blogues ou encore des cha\u00eenes YouTube par passion. Les entreprises ne doivent pas sous-estimer leurs impacts.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p>Effectivement, toujours <a href=\"https:\/\/cefrio.qc.ca\/media\/2207\/netendances-2019_a%C3%AEn%C3%A9s_vf.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">selon le CEFRIO<\/span><\/a>, pr\u00e8s de la moiti\u00e9 des a\u00een\u00e9s poss\u00e8dent un t\u00e9l\u00e9phone intelligent et 81\u00a0% d&rsquo;entre eux sont branch\u00e9s \u00e0 Internet \u00e0 la maison (contre seulement 60\u00a0% en 2014).<\/p>\n<div class=\"infogram-embed\" data-id=\"3c0d1837-65fb-47d3-bfd6-fe8f81ced0aa\" data-type=\"interactive\" data-title=\"net_2019_V10N1_taux de branchement a internet\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p>\u00c9videmment, tout cela a un impact sur le commerce en ligne, dont <span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/isarta.com\/infos\/la-hausse-du-commerce-electronique-se-poursuit-au-quebec-selon-le-cefrio\/\" target=\"_blank\" rel=\"noopener\">le volume d&rsquo;achat augmente rapidement<\/a>.<\/span><\/p>\n<p>Les Qu\u00e9b\u00e9cois sont \u00e9galement de plus en plus connect\u00e9s dans l&rsquo;univers des jeux vid\u00e9o en ligne. \u00c0 ce sujet, Giovanni Guillabert, directeur de comptes marketing et web chez WebTarget, nous rappelle le lancement en 2019\u00a0 de <a href=\"https:\/\/isarta.com\/infos\/fil-de-presse-google-lancera-sa-plateforme-de-jeux-video-en-continu-le-19-novembre\/\" target=\"_blank\" rel=\"noopener\">la plate-forme de jeux vid\u00e9o \u00e0 la demande Stadia, par Google<\/a>.<\/p>\n<p>L&rsquo;entreprise a d&rsquo;ailleurs choisi Montr\u00e9al pour implanter son <a href=\"https:\/\/www.journaldemontreal.com\/2019\/10\/24\/google-ouvre-son-premier-studio-stadia-a-montreal-et-recrute\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">tout premier studio<\/span>.<\/a>\u00a0L&rsquo;offre de Google s&rsquo;ajoute donc \u00e0 celles de Sony, Microsoft ou bien Nintendo.<\/p>\n<ul>\n<li><strong><span style=\"font-size: 24px; color: #000080;\">L&rsquo;information, c&rsquo;est le pouvoir<\/span><\/strong><\/li>\n<\/ul>\n<p>Toutes les entreprises le savent. Afin de mieux comprendre leurs clients actuels et potentiels, celles-ci se doivent de <a href=\"https:\/\/isarta.com\/infos\/tag\/donnees\/\" target=\"_blank\" rel=\"noopener\">poss\u00e9der un maximum de donn\u00e9es \u00e0 leur sujet<\/a>.<\/p>\n<p>Dans cette recherche d&rsquo;informations, il y a toutefois des limites \u00e0 ne pas franchir. On a appris cette ann\u00e9e notamment que Facebook payait des centaines de sous-traitants afin de <a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1259542\/facebook-ecoutait-certaines-conversations-dusagers\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">transcrire des extraits sonores de conversations<\/span><\/a> sur sa plateforme de messagerie.<\/p>\n<p>Sur le m\u00eame sujet, Apple a annonc\u00e9 en ao\u00fbt <a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1246586\/apple-enregistrements-vocaux-siri-ecoute\" target=\"_blank\" rel=\"noopener\">qu&rsquo;elle suspendait l&rsquo;\u00e9coute d&rsquo;\u00e9changes sur Siri<\/a>. Cette pratique, qui servirait \u00e0 am\u00e9liorer la qualit\u00e9 des r\u00e9ponses offertes par son assistant vocal (<a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1163774\/alexa-ecoute-espionnage-electronique-enregistrement-echo-amazon\" target=\"_blank\" rel=\"noopener\">comme celui d&rsquo;Amazon par exemple<\/a>), soul\u00e8ve toutefois des inqui\u00e9tudes.<\/p>\n<p>On ne peut pas non plus passer sous silence les nombreux vols de donn\u00e9es perp\u00e9tr\u00e9es en 2019, dont le plus m\u00e9diatis\u00e9 a \u00e9t\u00e9<a href=\"https:\/\/isarta.com\/infos\/fil-de-presse-fin-des-tablettes-pour-google-slack-fait-ses-premiers-pas-en-bourse-et-le-vol-de-donnees-chez-desjardins\/\" target=\"_blank\" rel=\"noopener\"> celui chez Desjardins<\/a>. Ces \u00e9v\u00e9nements rappellent \u00e0 quel point l&rsquo;information poss\u00e8de une grande valeur, y compris pour des personnes malveillantes, et qu&rsquo;il <a href=\"https:\/\/isarta.com\/infos\/tag\/cybersecurite\/\" target=\"_blank\" rel=\"noopener\">faut la prot\u00e9ger mieux que ce qui est fait pr\u00e9sentement.<\/a><\/p>\n<p>Un dernier mot sur\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.lapresse.ca\/affaires\/techno\/201907\/18\/01-5234305-lapplication-russe-faceapp-souleve-des-inquietudes-aux-etats-unis.php\" target=\"_blank\" rel=\"noopener\">FaceApp<\/a><\/span>, t\u00e9l\u00e9charg\u00e9e 13 millions de fois, et qui a soulev\u00e9 plusieurs inqui\u00e9tudes quant \u00e0 l&rsquo;utilisation des donn\u00e9es recueillies par l&rsquo;application. Cette histoire a d\u00e9montr\u00e9 une fois de plus que plusieurs personnes n&rsquo;h\u00e9sitent pas \u00e0 fournir leurs donn\u00e9es personnelles \u00e0 des organisations&#8230; qu&rsquo;elles ne connaissent pas.<\/p>\n<ul>\n<li><strong><span style=\"font-size: 24px; color: #000080;\">Des moteurs de recherche de plus en plus perspicaces<\/span><\/strong><\/li>\n<\/ul>\n<p>\u00c0 l&rsquo;automne, le moteur de recherche Google a proc\u00e9d\u00e9 \u00e0 <a href=\"https:\/\/isarta.com\/infos\/fil-de-presse-facebook-lance-son-nouveau-fil-dactualites-importante-maj-de-lalgorithme-de-google-et-les-25-ans-de-la-premiere-pub-en-ligne\/\" target=\"_blank\" rel=\"noopener\">une de ses plus importantes mises \u00e0 jour<\/a> des derni\u00e8res ann\u00e9es en introduisant <a href=\"https:\/\/www.blog.google\/products\/search\/search-language-understanding-bert\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Google BERT<\/span><\/a>. Celui-ci permet de mieux comprendre le langage naturel des internautes.<\/p>\n<p>Pour la formatrice d&rsquo;Isarta Eug\u00e9nie Delhaye, pr\u00e9sidente et sp\u00e9cialiste SEO-SEM-UX \u00e0 l&rsquo;agence <a href=\"https:\/\/isarta.com\/infos\/tag\/my-little-big-web\/\" target=\"_blank\" rel=\"noopener\">My Little Big Web<\/a>, il s&rsquo;agit d&rsquo;un des \u00e9v\u00e9nements les plus significatifs de l&rsquo;ann\u00e9e <a href=\"https:\/\/isarta.com\/infos\/tag\/seo\/\" target=\"_blank\" rel=\"noopener\">dans le domaine du r\u00e9f\u00e9rencement<\/a>.<\/p>\n<p>Pour elle, cette mise \u00e0 jour permettra au moteur de recherche de Google de mieux analyser les recherches des internautes selon les mots cl\u00e9s utilis\u00e9s, l&rsquo;ordre de ceux-ci, etc.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00c0 la fin, l&rsquo;objectif est de mieux comprendre le sens de la requ\u00eate. L&rsquo;optimisation par requ\u00eate et les recherches de longue tra\u00eene vont \u00eatre de plus en plus importantes en r\u00e9f\u00e9rencement naturel, m\u00eame si c&rsquo;\u00e9tait d\u00e9j\u00e0 le cas avant\u00a0\u00bb, mentionne la sp\u00e9cialiste.<\/span><\/p><\/blockquote>\n<ul>\n<li><strong><span style=\"color: #000080; font-size: 24px;\">Des publicit\u00e9s marquantes<\/span><\/strong><\/li>\n<\/ul>\n<p>Encore cette ann\u00e9e, une multitude de publicit\u00e9s ont marqu\u00e9 notre attention, pour de bonnes et&#8230; de mauvaises raisons.<\/p>\n<p>Chez nous, soulignons entre autres la cr\u00e9ativit\u00e9 et l&rsquo;efficacit\u00e9 des campagnes<a href=\"https:\/\/isarta.com\/infos\/alaclair-ensemble-sattaque-aux-mauvaises-habitudes-de-recyclage-dans-un-videoclip-humoristique-pour-la-ville-de-laval\/\" target=\"_blank\" rel=\"noopener\"> <em>Mets du respect dans ton bac<\/em><\/a>, r\u00e9alis\u00e9e par Tam Tam \/ TBWA, ou encore <a href=\"https:\/\/isarta.com\/infos\/les-producteurs-de-lait-du-quebec-et-lg2-revisitent-un-classique-de-la-pub-pour-le-bye-bye-de-fin-dannee\/\" target=\"_blank\" rel=\"noopener\"><em>Y&rsquo;a tu du lait icitte<\/em><\/a>, r\u00e9alis\u00e9e par Touch\u00e9! Celle-ci a \u00e9t\u00e9 diffus\u00e9e de fa\u00e7on efficace autant dans les m\u00e9dias num\u00e9riques, qu&rsquo;\u00e0 la t\u00e9l\u00e9 ou en affichage ext\u00e9rieur.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LN2tKabrcuA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/L29l8e4egc0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ailleurs, notons cette <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=8fhOItB0zUM\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">collaboration r\u00e9ussie<\/span><\/a> entre HBO et Bud Light <a href=\"https:\/\/isarta.com\/infos\/62651\/\" target=\"_blank\" rel=\"noopener\">lors du dernier Super Bowl<\/a>, ou encore <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube-nocookie.com\/watch?v=18CGnEpeRfI\" target=\"_blank\" rel=\"noopener\">les visuels frappants<\/a><\/span> de la campagne <em>The Truth Is Worth It pour <\/em>The New York Times.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/8fhOItB0zUM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/18CGnEpeRfI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La publicit\u00e9 de Gillette, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube-nocookie.com\/watch?v=koPmuEyP3a0\" target=\"_blank\" rel=\"noopener\"><em>The Best Men Can Be<\/em><\/a><\/span> a \u00e9galement fait parler d&rsquo;elle en d\u00e9but d&rsquo;ann\u00e9e, applaudie par certains, et <a href=\"https:\/\/www.thecut.com\/2019\/01\/gillette-the-best-men-can-be-commercial-backlash.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">critiqu\u00e9e par d&rsquo;autres<\/span><\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/koPmuEyP3a0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Du c\u00f4t\u00e9 des moins bons coups, cette <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=F72RvkJuLsU\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">publicit\u00e9 \u00e9trange<\/span><\/a> de Peleton, rapidement devenue virale pour les mauvaises raisons, en raison notamment d&rsquo;accusations de propager un message sexiste.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/F72RvkJuLsU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>Retrouvez nos formations en marketing sur tous ces sujets l&rsquo;ann\u00e9e prochaine :<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><strong><a href=\"https:\/\/formations.isarta.com\/cours\/google-ads-les-bases\/7\" target=\"_blank\" rel=\"noopener\">Google Ads Les bases<\/a> ou <a href=\"https:\/\/formations.isarta.com\/cours\/google-ads-intermediaire-avance\/7\" target=\"_blank\" rel=\"noopener\">Avanc\u00e9 \/ interm\u00e9diaire<\/a>\u00a0<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/google-ads-les-bases\/7\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-41805\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/Analytics-300x200.jpg\" alt=\"\" width=\"257\" height=\"171\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/Analytics-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/Analytics.jpg 640w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/><\/a><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/formations.isarta.com\/cours\/seo-les-bases\/5\" target=\"_blank\" rel=\"noopener\">SEO &#8211; Les bases <\/a>ou <a href=\"https:\/\/formations.isarta.com\/cours\/seo-intermediaire-avance\/5\" target=\"_blank\" rel=\"noopener\">Interm\u00e9diaire \/ Avanc\u00e9<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/seo-les-bases\/5\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-70287 size-medium\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/seo-unsplash-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/seo-unsplash-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/seo-unsplash-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/seo-unsplash-1024x768.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-les-bases\/7\" target=\"_blank\" rel=\"noopener\">Google Analytics Les bases<\/a> ou <a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-intermediaire-avance\/7\" target=\"_blank\" rel=\"noopener\">Interm\u00e9diaire \/ Avanc\u00e9<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-les-bases\/7\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-68439\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/cf93e3_Analytics-Avanc-NEW2-300x88.png\" alt=\"\" width=\"385\" height=\"113\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/cf93e3_Analytics-Avanc-NEW2-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/cf93e3_Analytics-Avanc-NEW2.png 600w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/formations.isarta.com\/cours\/le-marketing-de-contenu\/10\" target=\"_blank\" rel=\"noopener\"><strong>Le marketing de contenu<\/strong><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/le-marketing-de-contenu\/10\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-68613 size-medium\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Formation-marketing-contenu-300x203.png\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Formation-marketing-contenu-300x203.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/09\/Formation-marketing-contenu.png 345w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/formations.isarta.com\/cours\/email-marketing\/5\" target=\"_blank\" rel=\"noopener\"><strong>email marketing<\/strong><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/email-marketing\/5\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-67333\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/14abd4_Email-Marketing-300x88.jpg\" alt=\"\" width=\"375\" height=\"110\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/14abd4_Email-Marketing-300x88.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/14abd4_Email-Marketing.jpg 600w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/formations.isarta.com\/cours\/marketing-dinfluence\/8\" target=\"_blank\" rel=\"noopener\"><strong>Marketing d&rsquo;influence<\/strong><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/marketing-dinfluence\/8\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-70444 size-medium\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/marketing-influence-formation-isarta-300x202.png\" alt=\"\" width=\"300\" height=\"202\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/marketing-influence-formation-isarta-300x202.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/marketing-influence-formation-isarta-272x182.png 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/marketing-influence-formation-isarta.png 380w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71505\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bilan-2019-lessor-des-donnees-marketing-et-de-leur-protection\/\"  data-item_title=\"Bilan 2019 - L&#039;essor des donn\u00e9es marketing... et de leur protection !\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-1024x683.jpg\"  data-item_date=\"2019-12-16T13:00:33-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La fin d&rsquo;ann\u00e9e rime avec bilan\u00a0 r\u00e9capitulatif des moments marquants en 2019 sur Isarta Infos. Aujourd&rsquo;hui, notre chroniqueur Fran\u00e7ois Nadeau s&rsquo;int\u00e9resse aux faits saillants dans l&rsquo;industrie marketing.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71505\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bilan-2019-lessor-des-donnees-marketing-et-de-leur-protection\/\"  data-item_title=\"Bilan 2019 - L&#039;essor des donn\u00e9es marketing... et de leur protection !\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/SEO-ordinateur-unsplash-1024x683.jpg\"  data-item_date=\"2019-12-16T13:00:33-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":69937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,3],"tags":[511,186,1487,206,1176,177,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71505"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=71505"}],"version-history":[{"count":11,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71505\/revisions"}],"predecessor-version":[{"id":71519,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71505\/revisions\/71519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69937"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=71505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=71505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=71505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}